Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that da
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What is The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business?
The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business is a business podcast hosted by Fexingo, with 156 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Fexingo hosts The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business, a business show with 156 episodes published.
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Episode #163
How a Single Unsubscribe Rate Cut Doubled One Newsletter's Revenue
Aug 21, 20267 minS4
In this episode, Lucas and Luna break down the counterintuitive strategy behind one newsletter's decision to intentionally increase its unsubscribe rate. By pruning inactive readers and focusing on engagement over raw numbers, the publication doubled its revenue within six months. They walk through the specific tactics used—from re-engagement campaigns to stricter list hygiene—and explain why smaller, more engaged lists consistently outperform bloated ones in the long run. Along the way, they share practical takeaways for any newsletter creator: how to spot dead weight in your subscriber list, when to cut ties, and how to frame a higher churn rate as a healthy sign of growth. This episode is packed with actionable advice for marketers and writers looking to build a sustainable email business. #Newsletter #EmailMarketing #ListHygiene #UnsubscribeRate #Engagement #RevenueGrowth #Substack #Beehiiv #Marketing #BusinessPodcast #FexingoBusiness #AudienceBuilding #Churn #Retention #EmailList #CreatorEconomy #DigitalMarketing #GrowthStrategy Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Newsletter Podcast, Lucas and Luna dive into the surprising power of the welcome email—specifically, how one online retailer's revamped welcome sequence lifted email revenue by 24 percent and reduced unsubscribes by 15 percent. They break down the anatomy of that single email: the subject line, the timing, the personalization, and the one-click preference center that let readers choose their own frequency. They explore why most newsletters treat the welcome email as a formality, when it's the highest-intent moment a publisher will ever have with a new subscriber, and how a tiny tweak to the send time—from 10 AM to 7 PM—can double click-through rates. They also discuss the psychology behind the 'first impression' and why a welcome email should sell the relationship, not just the content. If you've ever wondered why so many subscribers go silent after day one, this episode gives you a concrete fix. Plus, a quick word on how listener support keeps this show ad-free. #WelcomeEmail #EmailMarketing #NewsletterGrowth #NewsletterRevenue #Substack #Beehiiv #EmailNewsletter #Marketing #Business #LucasAndLuna #FexingoBusiness #BusinessPodcast #NewsletterTips #EmailStrategy #ConversionOptimization #ReaderRetention #NewsletterPodcast #EmailDesign Keep every episode free: buymeacoffee.com/fexingo
How Newsletters Use Reader Surveys to Shape Paid Content
Aug 19, 20267 minS4
In this episode of The Newsletter Podcast, Lucas and Luna explore how reader surveys can guide newsletter creators toward more profitable content. They dive into a specific example: a niche finance newsletter that used a simple three-question survey to discover subscribers wanted deeper analysis over quick news. That shift led to a 30 percent increase in paid conversions and a 25 percent drop in churn. The hosts break down the survey design, the timing, and how to act on the data without overcorrecting. They also discuss common pitfalls, like leading questions and survey fatigue. If you've ever wondered what your readers really want, this episode shows how to ask and, more importantly, what to do with the answers. #NewsletterSurveys #ReaderFeedback #ContentStrategy #PaidSubscriptions #Substack #Beehiiv #EmailMarketing #AudienceResearch #ConversionOptimization #ChurnReduction #Marketing #Business #CustomerInsight #ProductMarketFit #NewsletterGrowth #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo
How Newsletters Use Niche Sponsorships to Diversify Revenue
Aug 18, 202612 minS4
In episode 160 of The Newsletter Podcast, Lucas and Luna explore how a niche B2B newsletter leveraged targeted sponsorships to reduce reliance on subscription fees and grow revenue by 40 percent in six months. They break down the strategy: identifying an underserved audience, crafting sponsor packages that align with reader interests, and using data to prove value to advertisers. The hosts share practical tips for newsletter writers considering sponsorships, including pricing, audience alignment, and measuring success. They also discuss the importance of maintaining editorial integrity and avoiding sponsor fatigue. Tune in for a fresh angle on monetization beyond paywalls and membership tiers. #NewsletterSponsorships #B2BNewsletters #RevenueDiversification #NewsletterMonetization #EmailMarketing #SponsorshipStrategy #AudienceAlignment #NewsletterBusiness #MarketingTips #ContentMonetization #AdRevenue #IndependentWriters #NewsletterGrowth #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterStrategy #MonetizeYourNewsletter Keep every episode free: buymeacoffee.com/fexingo
How a 7-Day Free Trial Doubled One Newsletter's Paid Conversions
Aug 17, 20268 minS4
In this episode of The Newsletter Podcast, Lucas and Luna explore the story of a niche finance newsletter that saw paid conversions double after introducing a 7-day free trial. They break down the psychology behind free trials in email newsletters, why 7 days hits a sweet spot, and what the data from this specific case shows about upgrade rates and churn. The conversation covers how the trial changed the welcome sequence, the role of daily content during the trial, and why the newsletter avoided common free-trial pitfalls like overwhelming new readers. They also discuss how this approach compares with alternatives like lifetime guarantees and full-access previews, referencing real examples like Morning Brew and The Browser. If you're a newsletter creator or marketer looking for a concrete growth tactic, this episode gives you a practical playbook for implementing a free trial that converts. #NewsletterGrowth #FreeTrial #EmailMarketing #PaidConversion #NewsletterBusiness #Marketing #FexingoBusiness #BusinessPodcast #NewsletterStrategy #Substack #Beehiiv #WelcomeSequence #ConversionRate #ChurnRate #NicheNewsletter #MorningBrew #TheBrowser #CustomerPsychology Keep every episode free: buymeacoffee.com/fexingo
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