The Next Step: AI for TA and EB

Recruiting, talent acquisition and employer brand professionals: If you wait for change, you'll get left behind. The only solution is to change now. And I'm going to show you how to create change immediately using real-world TA/EB problems. employerbrandheadlines.substack.com

The Next Step: AI for TA and EB is a business podcast hosted by James Ellis, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

James Ellis hosts The Next Step: AI for TA and EB, a business show with 24 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Next Step: AI for TA and EB

  I bet you're thinking about AI all wrong

  Oct 27, 20258 minS0

  <p>Quick thought after a late night at my daughter’s first club show (yes, I feel old):</p><p>You’re using AI wrong.</p><p>Most people think: “How can AI remove the boring parts of my job?”</p><p>Better question: “How can AI help me do things I couldn’t do before?”</p><p>Why analyze 4 competitors when you can analyze 40? Same time investment, 10x the insight.</p><p>Why ask AI to “fix this job posting” when you can ask “Who is this actually speaking to?” (You might discover you’re accidentally attracting the wrong people.)</p><p>AI isn’t...

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  The Next Step: AI for TA and EB

  You don't need permission

  Oct 20, 202518 minS0

  <p>Hey,</p><p>Just landed back from RecFest. Two days of stages, presentations, panels, hundreds of conversations.</p><p>Here’s what I kept hearing: “How do we get buy-in for that?”</p><p>Translation: “I don’t think I’m allowed to do this.”</p><p>You are.</p><p>You’re not a recruiter or a recruiting leader. You’re a Chief Growth Officer. If you hire better people, the company grows. Full stop.</p><p>That gives you permission to experiment, to try new tools (even cheap ones like ChatGPT), to test new ideas, and to innovate how you a...

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  The Next Step: AI for TA and EB

  Your very own EB BS detector

  Oct 13, 20256 minS0

  <p>Hey,</p><p>Quick one today because I’m slammed with client work and RecFest prep.</p><p>But I couldn’t let the week go by without giving you one incredibly useful AI tool:</p><p>A b******t detector for your employer brand content.</p><p>Paste your career site copy, job posting, or EVP document into this ChatGPT prompt, and it will:</p><p>* Flag every vague, meaningless line</p><p>* Suggest concrete, specific replacements</p><p>* Tell you what proof points you’re missing (and where to find them)</p><p>Takes 15 seconds. Makes your conten...

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  The Next Step: AI for TA and EB

  You'll look like a genius. 🧠 And I am NOT overstating that.

  Oct 6, 202517 minS0

  <p>When was the last time you tested your career site messaging with actual target candidates?</p><p>If you’re like most employer brand professionals, the answer is probably “never” or “not recently enough.”</p><p>Why? Because getting feedback from your ideal candidates (especially hard-to-reach ones like doctors, executives, or specialized engineers) is expensive, time-consuming, and honestly, a total pain.</p><p>Until now.</p><p>In this week’s episode of The Next Step, I’m introducing you to synthetic data panels: AI-generated personas that let you simulate real candidate reactions to your employer brand.</p><p>Here’s what ma...

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  The Next Step: AI for TA and EB

  Stop Writing Generic Recruiting Content (Here's What Works Instead)

  Sep 29, 202522 minS0

  <p>Quick question: When was the last time you read a LinkedIn post from a recruiter and thought, “Wow, this person really gets our industry”?</p><p>Yeah, me neither.</p><p>Here’s the problem most of us face: We’re trying to attract specialized talent (engineers, developers, nurses, etc.) but we don’t have deep expertise in their fields. So we end up writing generic “join our amazing team” posts that make everyone’s eyes glaze over.</p><p>But what if there was a way to create expert-level content for ANY industry, even if you know absolutely nothing about it...

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