Episode #6
The Future of Go-To-Market Talent
Before becoming President of Sales Talent Group, Jenna Hicks had already built a successful career helping companies modernize the way they sell, engage customers, and drive revenue growth. She could have taken the familiar path and led another single revenue organization. Instead, she made a leap of faith. After nearly 25 years in sales and go-to-market leadership, Jenna found herself asking a bigger question: What if the next chapter wasn't about building one great sales organization, but helping build hundreds? In this episode of The Next Tier , Jenna joins Robert Bouchard to discuss the pivotal decision that brought her to Sales Talent Group, the leadership lessons that shaped her journey, and why the future of revenue organizations requires a fundamentally different approach to talent, hiring, and growth. Along the way, they explore the mentors who influenced her career, the importance of authenticity in leadership, why trust is still the foundation of every successful relationship, and how changing buyer behavior is reshaping modern sales organizations. Robert and Jenna explore: Why Jenna walked away from a comfortable leadership path to pursue a bigger impact What it means to lead authentically without sacrificing professionalism Building trust through consistency, transparency, and relationships How great leaders make decisions for the future, not just the moment The shift from traditional sales playbooks to modern revenue organizations Why today's buyers are changing faster than most companies realize The growing gap between how organizations hire and what tomorrow's leaders need Jenna's vision for the future of Sales Talent Group and its next chapter of growth Whether you're leading a sales team, building a revenue organization, or considering your own next leap of faith, this conversation offers a timely perspective on leadership, growth, and creating impact at scale. About Jenna Hicks: Jenna Hicks is the President of Sales Talent Group and a go-to-market leader with more than 25 years of experience helping organizations accelerate growth through sales strategy, customer engagement, business development, and talent. Known for her people-first approach and authentic leadership style, Jenna is passionate about helping companies build modern revenue organizations equipped to navigate rapid change and evolving buyer expectations. Connect with Jenna Connect with Robert Learn more about Sales Talent Group: Sales Talent Group Learn more about Tier4 Group : Tier4 Group
