
Episode #26
Do We Pull the Plug on a 50-Year Program | Jews for Jesus CEO Aaron Abramson
Jews for Jesus had been sending staff to present to churches for 50 years, more than 1000/year. Pastors invited them in. Churches put them on the schedule. People started to give. Then the invitations started declining, and the costs kept rising. Aaron Abramson stepped into the CEO role and knew a reckoning was coming. He had been in the organization for 25 years, including a stretch as COO. The question was not whether to act, but when and how much. In his second year, he pulled his executive team offsite and put everything on the table. They talked about radical options. They talked about doing nothing. They landed somewhere in between: cut the department nearly in half, keep the engine at its core running, and carve out budget to find a new relationship with churches. There was a restructure, and there were layoffs. The decision involved people who had been with the mission for 20 years or more. Aaron shares what it took to hold that, why he needed the whole team riding with him rather than just signing off, and what he has learned about communicating a hard decision to boards, major donors, senior staff, and those in the field, all with different stakes in what they hear. Aaron Abramson is CEO of Jews for Jesus, a global organization with nearly 300 staff. He's also the author of Mission Design: Leading Your Ministry Through Organizational and Cultural Change .






