The NSPRA Podcast

The NSPRA Podcast from the National School Public Relations Association explores the ideas, strategies and stories shaping school communication today. Through conversations with voices from across the field, it highlights the people, perspectives and experiences that define the profession and its impact on schools and communities.

The NSPRA Podcast is a business podcast hosted by NSPRA, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

NSPRA hosts The NSPRA Podcast, a business show with 21 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #12

  Shaping Strategy Episode 12: Maintaining Your APR

  Apr 30, 202627 minS2

  Earning your accreditation in public relations is a milestone. Maintaining it is where the real growth happens. <br /><br />In this episode of "Shaping Strategy: The APR Journey," host Krystyna Baumgartner, APR, sits down with Tove Tupper, APR and Emily F. Popek, APR, NSPRA's representives to the Universal Accreditation Board. Together, they unpack what it actually looks like to sustain your APR over time, and why it’s far more than a renewal requirement. From demystifying CEUs to sharing unexpected ways to earn credit (yes, even outside your day job), this conversation reveals how maintaining your APR naturally aligns with the...

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  Episode #12

  Shaping Strategy Episode 12: Maintaining the APR

  Apr 30, 202627 minS2

  Earning your accreditation in public relations is a milestone. Maintaining it is where the real growth happens. <br /><br />In this episode of "Shaping Strategy: The APR Journey," host Krystyna Baumgartner, APR, sits down with Tove Tupper, APR and Emily F. Popek, APR, NSPRA's representives to the Universal Accreditation Board. Together, they unpack what it actually looks like to sustain your APR over time, and why it’s far more than a renewal requirement. From demystifying CEUs to sharing unexpected ways to earn credit (yes, even outside your day job), this conversation reveals how maintaining your APR naturally aligns with the...

  ListenShow Notes
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  Episode #11

  Shaping Strategy Episode 11: Failure is Not the End of the Road

  Apr 29, 202633 minS2

  Failure isn’t the opposite of progress. Sometimes it’s part of the process.<br /><br />This powerful episode of Shaping Strategy: The APR Journey features Jessica Duff, APR, and Christy McGee, APR, in a refreshingly honest conversation about persistence, professional growth and what happens when the APR journey doesn’t go according to plan.<br /><br />With candor, humor and hard-earned perspective, they unpack why setbacks can sharpen strategy, strengthen confidence and ultimately make the destination more meaningful.<br /><br />Encouraging, vulnerable and deeply relatable, this episode is a reminder that growth rarely follows a straight line.<br /><br /><br />h...

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  Episode #10

  Shaping Strategy Episode 10: The APR Effect

  Apr 28, 202633 minS2

  What changes when you stop seeing communication as a series of tactics and start approaching it as strategy?<br /><br />In this episode of Shaping Strategy: The APR Journey, host Krystyna Baumgartner, APR, is joined by Lesley Bruinton, APR, and Dirk Tedmon, APR, for a conversation about the lasting impact of APR and why many describe it as a turning point in their professional growth.<br /><br />From building a shared language for strategy to earning greater trust as counsel and leader, this episode explores how APR can sharpen how communicators think, influence decisions and show up in the room.<b...

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  Episode #9

  Shaping Strategy Episode 9: Got the APR! Now What?

  Apr 23, 202637 minS2

  What happens after you earn your APR? In this episode of "Shaping Strategy: The APR Journey," host Krystyna Baumgartner, APR, talks with Kristyn Cathey, APR, about what accreditation looks like in practice long after the pinning ceremony.<br /><br />Kristyn takes listeners inside the twists, breakthroughs and big lessons of her journey to accreditation, then explores how those three letters continue to show up in leadership decisions, major campaigns and career growth. Hear how Krystyn:<br />Navigated her seven-year journey to accreditation marked by life changes, setbacks and breakthrough momentsBalanced the APR process with motherhood, major career moves and Covid-era...

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