The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omn
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The Omnichannel Marketer is a business podcast hosted by Kait Stephens, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Kait Stephens hosts The Omnichannel Marketer, a business show with 27 episodes published.
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Episode #67
Heather Wood @ GOODLES
May 11, 202622 minS0
<p>In this episode of the Omnichannel Marketer, host Kait Stephens interviews Heather Wood, SVP of Marketing at GOODLES.</p><p>Heather shares her journey from the organic produce and craft coffee industries to leading marketing at GOODLES, a better-for-you mac and cheese brand taking on the biggest incumbents in the category. She discusses what it takes to build a brand people genuinely love, how GOODLES made the bold leap from D2C into nationwide retail with Target before they even officially launched, and why packaging is still their number one point of discovery.</p><p>The conversation explores how...
<p>In this episode of the Omnichannel Marketer, host Kait Stephens interviews Jared Grawrock, Head of Lifecycle & Retention Marketing at goodr.</p><p>Jared shares his journey from dabbling in early social media and email marketing to leading retention strategy at one of the most beloved sunglass brands in the country. He discusses what it truly means to be "customer obsessed," how goodr balances DTC and omnichannel growth, and why building deep brand loyalty from day one is the single most powerful growth lever a brand can have.</p><p>The conversation dives into how goodr uses data, AI, and...
<p>In this episode of the Omnichannel Marketer, host Kait Stephens interviews Danielle Nicoll, SVP of Marketing at Cann. </p><p>Danielle shares her journey from the entertainment industry to leading marketing for Cann, a pioneer in the THC microdose beverage category. She discusses the challenges and strategies of marketing a highly regulated product, the importance of building a strong community, and how Cann leverages creator partnerships and omnichannel distribution to drive trial and brand awareness.</p><p>The conversation highlights the power of word-of-mouth marketing, the role of AI in understanding customer demographics, and the value of trusting your i...
<p>In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty.</p><p>Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing.</p><p>The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the beauty industry.</p><p><br/>TAKEAWAYS:</p><p><br/>- Aliett’s background in modeling provided her with insights into the beauty industry.</p><p>...
<p>In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry.</p><p>She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends.</p><p>Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.</p><p></p><p>TAKEAWAYS:</p><p>- Christina's background in marketing and advertising laid the foundation for her entrepreneurial journey.</p><p>...
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