
The Open Concept with Brandon Smith
084 - Stop Fitting In, Start Standing Out, The Case for Intentional Authenticity - Jennifer Lopez
Jennie López, chemical engineer turned NFL dancer turned Fortune 500 VP turned bestselling author and TEDx speaker, joins Brandon for one of the most energizing and wide-ranging conversations the Open Concept Podcast has ever had. From dancing professionally for the Indianapolis Colts while climbing the corporate ladder at Eli Lilly to walking away from a VP of Global Recruiting role to write Intentional Unicorn and coach leaders on authenticity — Jennie's story is proof that you don't have to fit in one box to win big. What You'll Learn: Understand why hiding what makes you different is actually killing your competitive advantage Stop waiting for permission — and recognize when corporate mindset is holding you back as an entrepreneur Use the MAP framework to identify whether you're wearing a mask or operating in your authentic element Identify your real superpower — not just everything you're good at, but the one thing that defines your greatest impact Build a culture of trust using the TRUST framework before it forms on its own without you Understand the difference between authenticity and intentional authenticity — and why one builds impact while the other creates chaos Protect your intuition in the age of AI before you lose the ability to trust yourself Turn a low-performing team around by meeting people where they are and building with them, not at them Key Topics Covered: ✅ Authenticity + Intentionality = Impact — The Formula That Changes Everything✅ The Intentional Unicorn — Why Your Differences Are Your Superpower✅ Corporate Mindset vs. Entrepreneurial Mindset — The Transition Nobody Prepares You For✅ The TRUST Framework for High-Performing Teams✅ AI and Intuition — Why We're Outsourcing the Wrong Thing✅ How to Identify Your Real Superpower Using the MAP Framework✅ Turning Low-Performing Teams Around — The Strategy That Actually Works✅ Raising Kids to Chase Purpose, Not Just a Paycheck Featured Guest: Jennie López — Author, TEDx Speaker & Leadership Coach Book: Intentional Unicorn — Available on Amazon Instagram / LinkedIn: @JennyLopez or @IntentionalUnicorn ️ About The Open Concept Podcast: Your go-to podcast for construction industry insights, trade business strategies, and leadership advice that actually works. Connect With Us Subscribe for weekly episodes Like if this helped you Comment your biggest takeaway Share with someone who needs this

