
Episode #22
Tom Keane: Former Head of Negotiations at Manchester United | The Overlap Breakdown Podcast
Welcome back to The Overlap Breakdown! In this episode, our host, Harrison, sits down with Tom Keane, Partner at Brandsmiths and former Head of Negotiations at Manchester United. Tom gives us an exclusive look behind the scenes of the high-stakes summer transfer window of 2022, where he played a key role in securing major signings for the club. From bringing Casemiro in from Real Madrid to negotiating complex deals for Antony and Lisandro Martínez from Ajax, Tom opens up about the triumphs, the tensions, and the tough decisions that shaped United’s squad that summer. He also reflects on the cha...


