The paid media lab

The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool.Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

The paid media lab is a business podcast hosted by Lunio, with 28 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lunio hosts The paid media lab, a business show with 28 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #6

  Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP6

  Nov 26, 202551 minS3

  <p>"AI will take our marketing jobs". How many times have you heard that in recent years?</p><p><br></p><p>Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of marketing doesn't belong to AI - but marketers who can adapt and expand their skillset to offer more value than AI ever could. </p><p><br></p><p>Miles spoke about his framework - becoming a "T-shaped Google Ads Specialist" in detail, explaining what you need to do to futureproof yourself and your marketing...

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  Episode #5

  Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP5

  Nov 19, 20252 minS3

  <p>Google has dominated the digital advertising landscape for a long time now, and despite increasing legal scrutiny, it remains the ad platform of choice amongst marketers, with studies showing that advertisers spend more on Google Ads than both Meta and Amazon Ads combined. </p><p><br></p><p>...But do they still deserve the majority of your ad spend in 2026 and beyond? </p><p><br></p><p>To find out, we spoke to Matt Shenton (Biddable Director at Croud and host of the Paid Search NYC podcast) to find out whether you should divert more of your paid media...

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  Episode #4

  What elite B2B Marketers do differently to support Sales teams (w/ Pam Didner) | S3 EP4

  Nov 12, 202545 minS3

  <p>Sales and marketing alignment is essential for slick lead generation at B2B and SaaS businesses. According to Hubspot’s 2025 State of Sales report, 41% of salespeople say sales and marketing alignment improves lead quality, while 29% say it can increase revenue and improve customer experience. To help leaders and teams bridge the gap between marketing and sales, we spoke to B2B marketer, speaker, and author Pam Didner.In this episode, Pam spoke about how marketing metrics determine lead quality, how to make marketing content more sales-friendly, and how to adapt your paid media strategy to capitalize on top-of-funnel opportunities as...

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  Episode #3

  Master TikTok Ads: UCG, Search Ads & 2026 Strategy (w/ Fiona Bradley) | S3 EP3

  Nov 5, 20252 minS3

  <p>TikTok is currently the fifth largest social platform in the world, and certainly one of the fastest growing - especially amongst younger audiences. </p><p>With TikTok’s exponential growth comes massive advertising opportunities. Statistics show that TikTok has more than 3.5 times the ad reach of X, with potential ad reach of almost 2 million users every month. </p><p>To help marketers capitalize on this, we caught up with Fiona Bradley (Founder of FB Comms) on the Paid Media Lab podcast to get her insights on what makes TikTok advertising tick(tok), mastering UCG, and more. </p><p><br></p><p>...

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  Episode #2

  AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin) | S3 EP2

  Oct 29, 202553 minS3

  <p>AI hype is everywhere. But what does an AI future look like for marketers? Is AI genuinely the future, or just an over-hyped bubble that'll eventually burst, causing chaos in the process?In this episode of The Paid Media Lab, Rand Fishkin (Co-Founder/CEO of SparkToro and many, many other companies) joins us to cut through the noise. </p><p>Rand shares fresh data on how people really use AI tools like ChatGPT, what’s driving the “AI bubble,” and whether claims of Google’s supposedly inevitable death at the hands of AI hold any truth. We also cover:• What Spark...

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