The Paid Media Playbook

Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

The Paid Media Playbook is a business podcast hosted by Unknown Host, with 39 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Paid Media Playbook, a business show with 39 episodes published.

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  The Paid Media Playbook

  From Ink to Innovation: Michael Flynn on Modern Marketing Challenges

  Nov 11, 202535 minS0

  <p>In this episode, we welcome Michael Flynn from 12 Points. Michael talks about the origins and mission of 12 Points, a marketing umbrella startup currently in its launch phase. He discusses his unique background in marketing, PR, and print, and how his career journey led him to 12 Points. Michael emphasizes the importance of proactive marketing strategies, integrating digital and print media, and leveraging data to create personalized and effective campaigns. He also shares insights on the use of QR codes, personal URLs, and the power of print in today's fragmented media landscape. Additionally, Michael offers advice on career management and personal...

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  The Paid Media Playbook

  The Evolution of Ad Tracking with AD ID: Insights from Nada Bradbury

  Nov 5, 202522 minS0

  <p>We welcome Nada Bradbury, CEO of AD-ID, who shares insights on the evolving importance of AD IDs in the digital age. Nada explains how AD IDs, akin to product UPC codes, store metadata about creative advertising assets, thereby ensuring accurate tracking and ROI measurement across diverse platforms. She elaborates on the need for consistent AD ID usage to manage frequency capping and reduce ad waste, especially in the rapidly changing media ecosystem influenced by AI and dynamic placements. Nada also discusses the recent industry shift requiring AD IDs for creatives using SAG-AFTRA talent and the importance of fair compensation...

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  The Paid Media Playbook

  Navigating Senior Living Marketing with Amanda Warren of Merrill Gardens

  Sep 22, 202517 minS0

  <p>In this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discusses the changes in marketing strategies over the years, the unique challenges of marketing to seniors and their families, the integration of digital marketing, and the importance of consistency. She also highlights the critical role of trust and human connection in the sales process and provides insights into future trends as the boomer generation reaches the age for senior living.</p><p>00:00 Introduction to Amanda...

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  The Paid Media Playbook

  Expanding Horizons: A Journey Through Clinical Research with Dr. Arif Khan

  Sep 15, 202514 minS0

  <p>In this episode, we welcome Dr. Arif Khan from Northwest Clinical Research Center. Dr. Khan shares his background, from growing up in post-independent India to his interest in chemistry and medicine, which led him to the United States. He details his career trajectory, and how he and his wife decided to focus on clinical research. Dr. Khan explains the intricacies of drug development, including the rigorous testing and approval processes by the FDA. He also discusses the challenges and successes in recruiting patients for clinical trials, notably in pediatrics, due to evolving perceptions about medical research. Finally, Dr. Khan...

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  The Paid Media Playbook

  Optimism Meets Elevation: Building a Creative Career with Tyler Cartier

  Aug 1, 202545 minS0

  <p>In this episode, we delve into the creative journey of Tyler Cartier, a revered mentor and influential figure in the world of branding and design. Tyler shares his rich experiences working on high-profile projects including Microsoft, Amazon, and notably, the Space Needle. He discusses his unique approach to creativity and branding, particularly his memorable 'Space Lift' campaign for the Space Needle. The episode also covers Tyler's thoughts on the soulful essence of art, the limitations of AI in capturing true creativity, and the importance of remaining true to oneself. Finally, Tyler shares insights on transitioning into retirement while maintaining...

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