The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing is a business podcast hosted by Unknown Host, with 431 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing, a business show with 431 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #531

  "Semantic Intent" Will Change How You Choose Keywords Forever (Episode 531)

  Sep 20, 202632 min

  Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. If your high-ticket whole-house filter ads are triggering on DIY searches or cheap plastic pitchers, Google's natural language processing is to blame. We unpack how this guessing game wastes ad spend across Broad, Phrase, and Exact match types, revealing the hidden traps of close variants, inflated CPCs, and plummeting Quality Scores. You'll get actionable strategies to stop Google's assumptions from draining your campaign budgets. We highlight the six primary victims hit hardest by semantic intent, including high-ticket service providers, low-budget accounts, and niche industries that Google fails to comprehend. Tune in to discover where semantic intent is misinterpreting your target audience and learn how to defend your spend using smarter keyword strategies and negative keyword control. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

  ListenShow Notes
• 

  Episode #530

  Let's Build a Competitor Conquest Campaign! (Episode 530)

  Sep 13, 202631 min

  Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition. While Google Ads policy permits this strategy at the keyword level, the financial reality behind these campaigns tells a completely different story. In this episode, Chris Schaeffer tears down the myth of "conquesting" and explains why these efforts are better labeled vanity campaigns or kamikaze bidding—strategies that burn your budget just to feed an ego. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

  ListenShow Notes
• 

  Episode #529

  Rebuilding Your Google Ads Based on Revenue (Episode 529)

  Sep 6, 202631 min

  Learn how value based bidding can be used to improved the quality of your leads. In today's podcast Chris Schaeffer discusses how offline conversion tracking works and how you can get setup for this kind of bidding strategy. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

  ListenShow Notes
• 

  Episode #528

  HUGE Changes to Merchant Center (Episode 528)

  Aug 30, 202637 min

  Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and Performance Max campaigns this is an important announcement that you need to hear! Try Opteo for free for 28 days - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

  ListenShow Notes
• 

  Episode #527

  How Long Does It Take To Succeed With Google Ads? (Episode 527)

  Aug 23, 202624 min

  How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.