The Partner Marketing Podcast

The marketing world doesn’t stand still - and neither do the people shaping it.The Partner Marketing Podcast is where digital pioneers, fearless founders, and creative minds share how they’re transforming the industry from the inside out.Hosted by Matthias Stadelmeyer, CEO of Tradedoubler, the show brings together inspiring personalities and proven experts from across the digital landscape.Coming from the world of partner marketing, Matthias opens conversations that reach far beyond - into data, creativity, media, and technology. Each episode offers a deep dive into how bold ideas, smart partnerships, and innovative thinking are transforming digital marketing as we know it.Expect honest stories, practical learnings, and fresh inspiration from the people redefining what’s possible - and insights you can use to shape the future of marketing in your own way.If you would like to learn more about Tradedoubler, please visit our website: www.tradedoubler.comThis podcast is produced by T

The Partner Marketing Podcast is a education podcast hosted by Tradedoubler, Matthias Stadelmeyer, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tradedoubler, Matthias Stadelmeyer hosts The Partner Marketing Podcast, a education show with 27 episodes published.

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  The Partner Marketing Podcast

  #26 Bankruptcy, Buzz, Belief: Dunkin’s Brand Revival | with Youssef Besali

  Nov 12, 202552 minS0

  <p>When Dunkin’ Benelux went bankrupt, it could have been the end of the story. Instead, it became one of the most remarkable brand revivals in recent years.</p> <p>In this episode of The Partner Marketing Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team turned a collapsed company into a thriving, customer-loved brand.</p> <p>Discover how Youssef and his team:</p> <p>Rebuilt trust and loyalty after the brand collapse Repositioned Dunkin’ around everyday beverage moments Created social content that reached millions organically Tune in for a story of resilience, creati...

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  The Partner Marketing Podcast

  #25 How Agencies Win the Transformation Game | with Monica Diaz, Google

  Oct 29, 202538 minS0

  <p>What separates agencies that thrive from those that fade away? The world of media agencies is transforming faster than ever. Data, automation, and AI are rewriting the rules – and only those who evolve will win the transformation game.</p> <p>In this episode, Matthias sits down with Monica Diaz, Head of Media & Tech Agencies at Google, to explore how agencies are reinventing themselves - becoming data architects, strategic consultants, and true partners to their clients. Monica shares insights from Google’s work with leading agencies and offers a candid look at how technology, creativity, and human expertise must now go h...

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  The Partner Marketing Podcast

  #24 Honest Solar. So funktioniert ehrliche Markenführung in der Solarbranche | mit Stefan Weilandt

  Oct 15, 202538 minS0

  <p>Dear listener: This episode is available in German only – but don’t worry, you’ll find a detailed English summary on our blog: https://www.tradedoubler.com/blog</p> <p>Wie baut man in einer hochtechnologischen Branche Vertrauen auf – und bleibt dabei authentisch? In dieser Folge spricht Matthias mit Stefan Weilandt, Head of Marketing & Communications bei Qcells, über ehrliche Markenführung in einer der spannendsten Zukunftsbranchen: der Solarenergie.</p> <p>Stefan verrät, wie Honesty Marketing Vertrauen schafft, Marken stärkt und komplexe Solartechnologie verständlich und nahbar macht.</p> <p>Du erfährst:</p> Warum Glaubwürdigkeit stärker wirkt als j...

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  The Partner Marketing Podcast

  #23 Building a Market Leader: The ShopBack Story | with Angus Muffet

  Oct 1, 202541 minS0

  <p>How do you grow a business from a three-person Airbnb team to millions of shoppers and billions in transactions? In this episode, Matthias welcomes Angus “Gus” Muffet, General Manager of ShopBack Australia & New Zealand, who has been at the heart of ShopBack’s incredible rise over the past years. From his early days in hospitality to leading roles at Groupon and now shaping affiliate innovation, Gus shares the pivotal moments and growth strategies that turned ShopBack into a market leader.</p> <p>Discover how Gus and his team:</p> Cracked the “chicken-and-egg” challenge of building a two-sided marketplace Pioneered mobile-fir...

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  The Partner Marketing Podcast

  #22 Breaking Boundaries in Fintech & Partner Marketing | with Alex Short

  Sep 17, 202542 minS0

  <p>Discover how Alex Short is transforming affiliate marketing into fintech innovation. In this episode of The Partner Marketing Podcast, Matthias sits down with the founder and CEO of PerformID to explore how Alex is bridging digital marketing and financial services.</p> <p>From teaching in Korea to building a fintech powerhouse, Alex turned a bold idea into reality—staking his life savings to launch PerformID, a platform that delivers real-time, card-linked rewards and closes the gap between digital attribution and financial services. Today, PerformID powers programs for major banks, American Express, and Visa, with flexible, SKU-level attribution that benefits me...

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