The Partnership Path

The Partnership Path is a blend of insights, expert advice, and strategies. Whether new or seasoned in partner management, this podcast guides you to become the go-to expert.On the Partnership Path In Real Life, you will hear firsthand stories and challenges from partner management pros. It’s not just a podcast; it’s your pocket mentor guiding you to excellence.

The Partnership Path is a business podcast hosted by EQ Selling, with 60 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

EQ Selling hosts The Partnership Path, a business show with 60 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #67

  Managing a Multi-Party Partnership with Brad Orluk @ Salesforce

  May 12, 202519 minS3

  <p>In this episode of The Partnership Path in Real Life, host John Rudow chats with Brad Orluk, Microsoft Alliances Director at Salesforce, about the very real—and very messy—challenges of multi-party partnerships. Their conversation is part war story, part masterclass, and 100% relevant for partner pros trying to scale collaborative go-to-market strategy.</p><p>Brad doesn’t sugarcoat it—he gives a pragmatic view of what it takes to make multi-party motions work, especially when direct sales, SIs, hyperscalers, and marketplaces all come to the table.</p><p>It’s one thing to align with a single partner. It’s an entirel...

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  Episode #66

  Managing a Multi-Party Partnership

  Apr 28, 202514 minS3

  <p>Welcome to the ultimate wrap-up of “Elevate Your Game: Advanced Partnering Skills of “The Partnership Path”,” where John Rudow and Toni Kent don’t just talk about partnerships—they dissect the realities of today’s channel ecosystem. If you’ve ever tried to get more than two companies to move in the same direction, you know it feels a lot like herding cats.</p><p>Why share this? Because the old one-to-one partner formula is dead—real growth now comes from orchestrating multi-party partnerships (MPPs) that cut across solutions, roles, and markets. This episode is for anyone ready to get serious (and s...

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  Episode #63

  Managing Internal Stakeholders

  Mar 31, 202516 minS3

  <p>Building effective partnerships often starts behind the scenes—managing internal stakeholders is crucial for long-term success in any collaboration. In this episode of “The Partnership Path”, hosts John Rudow and Toni Kent dive deep into the nuances of stakeholder dynamics, drawing parallels between personal relationships and professional collaborations.</p><p>By sharing real-life experiences and practical insights, they demonstrate the importance of empathy, clear communication, and strategic planning in managing expectations and achieving mutual goals. In a world where connecting the right people can determine the trajectory of projects, understanding how to engage effectively with internal stakeholders is a vital...

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  Episode #59

  Driving Organic Growth

  Mar 3, 202517 minS3

  <p>In today’s fast-paced business environment, finding sustainable ways to grow your partnerships is essential. In this episode of "The Partnership Path", co-hosts John Rudow and Toni Kent dive into the concept of organic growth—an approach that can foster not just revenue but also lasting relationships between partners.</p><p>They tackle some challenging analogies, share valuable insights, and emphasize the need for open conversations in partnership dynamics. As an expert in the field, I believe this discussion is crucial for anyone involved in partnerships and alliances, as it sheds light on practical strategies for growth.</p><p>Key...

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  Episode #58

  58. IRL with Oliver Temple @ Lytx on Growing Competitive Mindshare

  Feb 18, 202519 minS3

  <p>Welcome to another insightful episode of the The Partnership Path in Real Life! In this episode, John Rudow chats with Oliver Temple, EMEA Channel Sales Leader at Lytx, about the crucial concept of competitive mindshare.</p><p>If you’ve ever struggled to get your partners to prioritize your offerings amid their many commitments, this episode is a must-listen.</p><p>Oliver shares actionable insights from his experiences that will help you not just gain, but maintain mindshare with your partners. Join us as we delve into the strategies that can set you apart in the crowded marketplace.</p><p>...

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