The PeerSignal Podcast

Interviews with the best GTM operators to uncover insights, tactics, and playbooks you can use in your pursuit of GTM Excellence. www.peersignal.org

The PeerSignal Podcast is a business podcast hosted by Adam Schoenfeld, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Adam Schoenfeld hosts The PeerSignal Podcast, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The PeerSignal Podcast

  Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)

  Sep 11, 202551 minS0

  <p>Most CMOs get stuck on "the ings."</p><p>Reporting. Optimizing. Automating. Emailing. Campaigning. MQL-ing. </p><p>Tricia Gellman thinks this is backwards.</p><p>She's led marketing at startups, big tech (Adobe, Salesforce), VCs, and is now the CMO at Box. </p><p>Her mindset: Be the "Chief Market Officer" instead of Chief Marketing Officer.</p><p>She walked through what that means on my podcast.</p><p>Takeaways:</p><p>1️⃣ Rep quota attainment is the CMO's real metric.</p><p>"The number one place where companies grow is when reps are confident and they like pick up the...

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  The PeerSignal Podcast

  The AI CMO (Tom Wentworth, CMO @ incident.io)

  Aug 28, 202545 minS0

  <p>Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO. </p><p>It's scary good.</p><p>He came on my podcast to talk about how he's actually using AI in marketing, and:</p><p>* Why he moved from 'big company CMO' to a scrappy team of 5. </p><p>* How they're using AI to drive pipeline right now.</p><p>* How to build a culture of AI adoption. </p><p>* His formula: Marketing Output = AI × Taste²</p><p>* Where the AI puck is going.</p><p>* And of course, how he's replacing himself with his Claude Code AI...

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  The PeerSignal Podcast

  Gong's Legendary CMO on courageous marketing, story-audience-fit, and more.

  Aug 7, 202551 minS0

  <p>Udi Ledergor was employee #13 at Gong and the first marketer. </p><p>He's a legendary CMO.</p><p>Not only did he help build one of the most impressive businesses in SaaS, he built one of the most impressive teams.</p><p>People like Russel Banzon (now CMO @ Cresta), Chris Orlob, Devin Reed, Sheena Badani came out of his talent factory.</p><p>He came on my podcast to talk about: </p><p>* Best practices marketing vs. corageous marketing.</p><p>* How to keep boldness in the culture as your team grows. </p><p>* Why "different is better than...

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  The PeerSignal Podcast

  HubSpot CMO: AI killed our metrics

  Jul 17, 202546 minS0

  <p>Kipp Bodnar, HubSpot's CMO (scaled marketing from startup to $30B leader), told me something uncomfortable for marketers:</p><p>"The types of metrics that people cared about a couple years ago are far less relevant today than they have ever been."</p><p>Marketing math is getting rewritten with AI. And Kipp says it's the most fun he's had in the last decade. He was my guest for episode 9 of the PeerSignal.org podcast.</p><p>What we covered:</p><p>* Why he's 10X more productive than pre-AI (with details).</p><p>* His "Express, Feedback, Tailor, Amplify" framework for...

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  The PeerSignal Podcast

  How to win in the Agent Economy w. Outreach's $4B founder, Manny Medina

  Jun 26, 202550 minS0

  <p>Manny Medina built Outreach from $0 to $4B+. </p><p>He created the sales engagement category by riding the SaaS wave from 2014 - 2024. </p><p>Now he's on the cutting edge of a new wave: The Agent Economy.</p><p>While most of us are in the fog of AI war, Manny has inspiring clarity on what this new world will look like, why, and how to win in it. </p><p>That’s what we cover in this episode. If you care about winning with AI, it's a must-listen.</p><p>What you'll learn in our conversation: </p><p>* Ho...

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