The Pennock Knockdown

"The Pennock Knockdown" is your insider’s guide to breaking through the noise in beauty, skincare, and fashion marketing. Join us each week as we tackle the latest industry trends, reveal the secrets to successful brand growth, and share tips from the experts who are redefining the market. Whether you're a brand builder or simply beauty-obsessed, tune in to stay ahead in this ever-evolving landscape.

The Pennock Knockdown is a business podcast hosted by Unknown Host, with 47 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Pennock Knockdown, a business show with 47 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Pennock Knockdown

  Ep. 47 The Google Insider: Vertical Video, AI, and the New Search Reality with Noyonika Sircar

  Apr 15, 202625 minS0

  <p>In this episode of The Pennock Knockdown, Nikki sits down with Noyonika Sircar, an Account Strategist at Google (UK and Ireland). With a fascinating background that spans psychology, sociology, and fashion communication—including a master's degree from the Marshall School of Design in Paris—Noyonika brings a unique, holistic perspective to the tech giant. She shares her journey from managing luxury hotel communities and working with beauty icons like YSL and Valentino to helping brands integrate AI into their everyday marketing decisions at Google.</p><p>Together, they pull back the curtain on the "black box" of Google Ads, disc...

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  The Pennock Knockdown

  Ep. 46 Mastering the E-commerce Duo: Amazon Strategy & TikTok Shop Success with Lori Fields

  Mar 25, 202625 minS0

  <p>In this episode of The Pennock Knockdown, Nikki sits down with Lori Fields, Founder of Jay Street, to bridge the gap between the world’s most mature marketplace and its most explosive new social commerce contender. With 15 years of experience as both a high-growth seller and an agency founder, Lori brings a "New Yorker’s realism" to the digital marketing space, specifically within the wellness, beauty, and CPG categories.</p><p>Lori shares her journey from selling her own e-commerce businesses to launching a boutique agency that manages full-stack operations for brands navigating the complexities of Amazon and the rapi...

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  The Pennock Knockdown

  Ep. 45 Growth Beyond the Ceiling: Scaling E-commerce with Paid Media Expert Jeremy Yang

  Mar 18, 202625 minS0

  <p>In this episode of The Pennock Knockdown, Nikki sits down with Jeremy Yang, Founder of Digital Goliath (digitalgoliath.com.au), to discuss the high-stakes world of paid advertising. Jeremy shares his incredible "non-traditional" journey from being a high-school dropout and tradesman to becoming a performance marketing powerhouse.</p><p>Together, they dive deep into the mechanics of Google Ads, the evolution of Meta (Facebook/Instagram), and why e-commerce brands must look beyond vanity metrics like ROAS to understand their true contribution margins and inventory health. </p><p>Jeremy’s background isn't your typical Ivy League-to-Agency path. After twelve years wo...

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  The Pennock Knockdown

  Ep. 44 Beyond the Buy Button: Storytelling and High-Performance Systems with Melissa Liebling-Goldberg

  Mar 11, 202625 minS0

  <p>Is your digital marketing strategy built on a foundation of "hope," or is it powered by a high-performance engine? In the beauty and lifestyle sector, the distance between a "scrolling" consumer and a "loyal" customer is paved with more than just a well-placed ad—it requires a narrative that resonates and a backend that converts.</p><p>In this episode of The Pennock Knockdown, Nikki sits down with Melissa Liebling-Goldberg, the Founder and CEO of Bureau de Femme (bureaudefemme.com). Melissa brings a unique "editorial-first" lens to the world of e-commerce. With a background as a fashion and beauty ed...

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  The Pennock Knockdown

  Ep. 43 The Clarity Audit: Moving Beyond "Hope" in Your Brand Strategy with Charlie Sells

  Mar 4, 202620 minS0

  <p>In this episode of The Pennock Knockdown, Nikki sits down with Charlie Sells, Brand Architect and Founder of Clarity Over Everything (clarityovereverything.com). Charlie shares his unique journey from youth ministry to marketing at Ramsey Solutions, and eventually launching his own consultancy dedicated to helping business owners identify the gaps, reduce complexity, and align their teams.</p><p>Charlie introduces a concept popularized by Donald Miller: the Grunt Test. If a caveman looked at your website for five seconds, could they grunt back what you do and how it helps them? For many brands, the answer is a resounding "...

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