The Performance Prescription - A Healthcare Marketing Podcast

The Performance Prescription Podcast helps healthcare marketing and growth leaders who want honest insight into what actually works and recognition for the work they do every day. Through candid conversations with health system leaders, partners, and industry voices, the show blends practical guidance on performance, operations, and emerging technologies with real lessons on careers and leadership. It’s a place to get smarter , stay grounded , and feel seen in an industry where success is still all about people.

The Performance Prescription - A Healthcare Marketing Podcast is a business podcast hosted by Target Continuum, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Target Continuum hosts The Performance Prescription - A Healthcare Marketing Podcast, a business show with 26 episodes published.

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  Episode #27

  Chris Hyers on Why Healthcare Marketing Is About Demand Anticipation

  Aug 18, 202629 minS1

  Chris Hyers, Vice President of Marketing and Clinical Strategy Advancement at UConn Health, explains why healthcare marketing is fundamentally different from marketing in other industries. He shares how UConn Health used authentic patient and physician stories to become more relevant to its community, strengthen its brand, and support significant growth. Chris also explores the unique storytelling opportunities within academic medicine, why marketers must translate complex medicine through the eyes of the patient, and why healthcare marketing is ultimately about anticipating demand rather than creating it.

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  Episode #26

  Dr. Cleamon Moorer, Jr. on Delivering Vision to Michigan’s Underserved Communities

  Aug 12, 202626 minS1

  Dr. Cleamon Moorer, Jr., Founding Executive Director of Eye Care For Detroit, joins Preston Smith to explain why vision health is inseparable from overall wellness, especially for seniors and people managing chronic conditions. They explore the barriers that prevent patients from receiving medical eye care, the growing role of mobile and home-based services, and how telehealth, portable diagnostic equipment, and AI could help healthcare organizations meet patients where they are without losing the human connection.

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  Episode #26

  Dr. Cleamon Moorer, Jr. on Delivering Vision to Michigan’s Underserved Communities

  Aug 11, 202629 minS1

  Dr. Cleamon Moorer, Jr., Founding Executive Director of Eye Care For Detroit, joins Preston Smith to explain why vision health is inseparable from overall wellness, especially for seniors and people managing chronic conditions. They explore the barriers that prevent patients from receiving medical eye care, the growing role of mobile and home-based services, and how telehealth, portable diagnostic equipment, and AI could help healthcare organizations meet patients where they are without losing the human connection.

  ListenShow Notes
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  Episode #25

  John Looney on Building an AI-Ready MarCom Culture

  Aug 4, 202629 minS1

  John Looney, Vice President of Marketing and Communications at UMass Memorial Health, shares the leadership principles that have helped him unite a 30-person team around a common purpose, vision, and set of values. He explains how transparency, kindness, and clearly defined responsibilities can strengthen collaboration while improving the quality and effectiveness of the work. John also discusses UMass Memorial Health’s approach to AI as partners in problem-solving. From prompt engineering to the team’s weekly “Prompt and Tell,” he offers practical examples of how healthcare organizations can make AI part of their culture while helping employees become more efficient and confident.

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  Episode #23

  Julia Sorensen on Why Healthcare Innovation Doesn’t Require a Big Budget

  Jul 21, 202623 minS1

  Julia Sorensen, VP of Marketing at Mass General Brigham, shares how her unconventional path from EMS and clinical social work to healthcare marketing shaped her approach to problem-solving and leadership. She explains why smaller organizations may have an innovation advantage, how marketers can build community trust through low-cost engagement, and why measuring ROI is essential. Julia also offers a practical framework for using AI to improve personal productivity, test new ideas, and streamline workflows without chasing every shiny new tool. The conversation concludes with advice for creating space for experimentation and a look at how Julia’s work as an artist fuels her creativity beyond healthcare.

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