The Personal Trainer Mentor Academy Podcast

Welcome to the Nik and Ant - PTMA Podcast. All things fitness, business, personal training, etc.

The Personal Trainer Mentor Academy Podcast is a health podcast hosted by Unknown Host, with 305 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Personal Trainer Mentor Academy Podcast, a health show with 305 episodes published.

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  The Personal Trainer Mentor Academy Podcast

  The Client Is The Expert On The Client: Building Coaching Confidence That Actually Sells

  Aug 17, 202638 min

  In this episode I sit down with Sky to unpack what actually separates confident, in-demand coaches from everyone else — and it's not more qualifications. We open up about The Connected Coach mentorship (cohort 2 is live now, only 10 spots), why "the client is the expert on the client," and why pretending to have all the answers is the thing that's actually killing your coaching. From there it's a rapid-fire Q&A covering the biggest influences on our careers, how I actually plan Instagram Stories that build trust (not just noise), how I deal with imposter syndrome, and — because no episode is complete without it — a fully committed debate on whether cheesecake counts as a cake. Applications for The Connected Coach — Cohort 2 are open. Only 10 spots, ~40–50% already gone. Cohort starts 7th September. To apply you need to book a discovery call — not just buy online — by Friday 28th August . Booking a call unlocks up to £800 off , plus access to all live Connected Coach days and our November conference at Gritstone Fitness. [BOOK YOUR FREE DISCOVERY CALL HERE →] Timestamps 00:01 – Intro: the podcast is getting a new name and format 02:12 – Topic: The Connected Coach cohort 2 is officially open 02:24 – Origin story: from "Coaches' Corner" sessions to an 18-month build 05:14 – Sky's 60-second (ish) challenge: summarising the whole mentorship 08:10 – Combined coaching experience behind the program; staying evidence-informed, not rigid 09:37 – Why the program starts with you — personality facets, blind spots, MBTI-based assessment 11:07 – Industry critique: outdated practices vs. a psychology-informed approach 12:05 – Sky's client story: seeing the person, not the sport or the goal 13:35 – You don't need to be the subject expert to coach — the builder/brother story 15:58 – Why assuming you have "the right answer" can hurt you — "the client is the expert on the client" 17:59 – The confidence boost of admitting what you don't know 18:57 – Case study: coach Sam's journey with nutrition confidence and pricing 20:25 – Program length now 7 months (was 8), live nutrition days added 21:05 – Cohort details: only 10 spots, ~40–50% already gone, starts 7th September 21:28 – How to apply: book a call, save up to £800, bonus access (live days + November conference) 22:35 – Deadline to book a call: Friday 28th August 22:46 – Break weeks, program value, why nothing else like this exists 23:14 – On the myth of a "gold standard" behaviour change qualification 24:03 – Where behaviour change research actually comes from (and its limits for fitness) 25:11 – Q&A: Who had the biggest impact on your coaching career? 25:22 – Sky's answer: Pure Gym, Body Power expos, and her MNU nutrition course (2018) 27:42 – Nik's answer: Darren, a Sydney gym owner who introduced him to CrossFit 30:02 – Q&A: What's the best way to plan story content? 31:26 – Sky's take: Stories as the biggest missed opportunity — her daily content formula 35:01 – Q&A: How do you deal with imposter syndrome / self-doubt? 36:40 – Nik's reframe: "Am I actually an imposter here?" 38:22 – Feeling "triggered" by content = a growth signal, not an insult 39:31 – Q&A: Did you block off coaching time in the gym? 40:12 – Final question: Is cheesecake a cake? 42:37 – Outro: next week's episode and a teaser for the new podcast name

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  The Personal Trainer Mentor Academy Podcast

  What The First 30 Days In A New Gym Should Actually Look Like

  Aug 12, 202625 min

  FREE LIVE COACHING SESSION "THE COMPLIANCE TRAP ... BOOK YOUR FREE SEAT HERE Me and Skye this week, Ant's off on his holidays again. We open with a live coaching session we're running called The Compliance Trap, Tuesday the 18th and Wednesday the 19th of August, built around the framework most coaches don't have for when check-ins go quiet and clients start losing momentum. Then straight into your questions, how to actually manage your workload and your clients properly when you take a holiday, what we're both most proud of from the last few months, what the first thirty to sixty days should look like walking into a new gym, whether time wasters on free trials are normal, how much free advice you can give away before it starts hurting your business, and the common thread behind every marketing campaign that's actually worked for the coaches we've worked with. Also somehow ended up on how I take my coffee. 00:00 — Intro, Ant's on holiday again 00:47 — Live coaching session, The Compliance Trap, Aug 18th and 19th 02:55 — Managing workload and clients when you take a holiday 07:12 — What we're both most proud of from the last few months 12:03 — First 30 to 60 days walking into a new gym 19:02 — How I take my coffee 19:43 — Is it normal to get time wasters on free trials 22:00 — Giving away free advice without it hurting your business 24:14 — What separates a successful marketing campaign from one that flops 30:20 — Outro

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  The Personal Trainer Mentor Academy Podcast

  How Long Does It Actually Take To Build A Successful PT Business?

  Aug 10, 202625 min

  Me and Ant again this week, still no Skye. We get straight into your questions, what gets overlooked when you go self-employed, how long it actually takes to get a PT business off the ground (we don't agree on this one, and it's a good listen), the best way to use client stories, our favourite lead generators, what to do with a client who keeps cancelling and rebooking, and how you know when a coaching relationship just isn't working. Plus a date for the next MetaAds Lab intake, an Accelerator and Connected Coach update, and you meet the newest addition, Skye the husky, six days old. 00:00 — Intro, second week without Skye 00:33 — What's most overlooked by coaches going self-employed 04:05 — How long it actually takes to get a PT business off the ground 13:52 — Best way to share client stories and testimonials 17:18 — Favourite lead generators, gym floor and online 22:40 — Dealing with a client who constantly cancels and rebooks 25:04 — Knowing when a coaching relationship isn't working out 27:49 — Next MetaAds Lab intake date 28:13 — Accelerator and Connected Coach updates 29:00 — Meet Skye the husky

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  The Personal Trainer Mentor Academy Podcast

  3 Things I'd Tell My Younger Self Before Opening a Gym + "I Never Close a Sale on a Call. Here's Why It Works Better."

  Jul 20, 202633 min

  Join the Accelerator today - Intake closes Sunday 26th. This week Sky and I get into the stuff that never makes it into a caption. We open with the goal question — do you always need something exciting pulling you forward, or are there dead patches where you're just going through the motions? I get put on the spot about the three biggest lessons from my first twelve months running a gym, and it's not the answer most people expect. We talk about whether hammering lead magnets on Instagram burns your audience out, the actual best way to follow up a lead, and what to do when your head's full of ten ideas and you can't pick one. Sky gets honest about why she's never once heard a hard "no" on a consult, and I go into the recruitment lesson from my old man that changed how I handle objections for good. We also properly answer two questions straight from this week's client check-ins — how to actually get ahead with content instead of doing it on the fly, and how to stop feeling "oh shit" about going self-employed. Last thing: Accelerator starts a week today. If you've been sat on this for two weeks, sort your shit out — Sunday's your last day to join. Show Notes 00:00 – Sky's on hosting duty, Ant's out watching the World Cup final with his dad 01:18 – Accelerator starts a week today — last day to join is Sunday 02:14 – Do you always need an exciting goal, or are there times you're just going through the motions? 06:40 – The biggest lesson from year one of gym ownership (it's not what you think) 11:15 – If I keep posting lead magnets, will my audience get sick of being sold to? 15:21 – Following up a lead: phone, email or WhatsApp — what actually works 17:06 – How to manage your head when it's full of ten different ideas and goals 19:11 – The 3 things we'd tell our younger selves to focus on first 23:22 – How Sky's never had a hard "no" on a consult, and what that says about how she runs them 27:10 – Chasing the no's — the recruitment lesson that changed how Nik handles objections 30:19 – The real way to get ahead with content instead of doing it on the fly 35:37 – How to stop feeling "oh shit" about going self-employed 37:11 – Final word: stop thinking about it, get signed up

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  The Personal Trainer Mentor Academy Podcast

  How To Get 5- 8 New PT Clients In 8 Weeks

  Jul 13, 202632 min

  Join the Accelerator I'm back after two weeks off, and we get straight into it — why the PT Business Accelerator is priced way below what it's worth (Ant's words, not mine), what actually predicts whether someone gets results from it, and then a run of proper Q&A: separating your work and personal phone, what makes a hook actually stop a scroll, how to raise your prices without losing your members, my honest take on consultation chats, Ant's biggest learnings from years of running them, the one trait every coach who makes it seems to share, and whether you should make a new small group client wait for the next training block. Good one this week. Timestamps: 00:00 — Intro: back after 2 weeks off, monthly review week 00:48 — PT Business Accelerator: why it's the best next step for coaches right now 01:06 — 3rd intake opens 27 July — dates and context 03:24 — What the Accelerator actually delivers: next 5–8 clients in 8 weeks 04:16 — Why the price is the biggest differentiator ("it's shit for that price") 06:37 — What the weekly call is actually for (accountability, not more info) 07:58 — The honest numbers: 12/20 engaged by week 4, 9–10/20 by week 8 10:28 — The real peace of mind it gives you day to day 13:06 — The 8-week framework, and what you keep forever after 13:35 — Link, wrap-up on the Accelerator 14:22 — Q: Should I get a separate work phone for client comms? 15:06 — Q: What makes a good hook? 19:21 — Q: How do I raise membership prices without losing clients? 23:19 — Q: Tips for consultation chats — front-end offer vs core offer? 26:38 — Q: Ant's biggest learnings from consultations over the years 30:22 — Q: The #1 personal quality of coaches who actually make it 32:52 — Q: Should a new small group client wait for the next training block? 37:55 — Wrap-up and outro banter

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