The Phygital Marketing Podcast

In The Phygital Marketing Podcast from Sotto, Host Lindsey Buxman sits down with top marketing leaders to explore how digital and physical experiences are blending in modern marketing. From real-world moments to digital strategy, and everything in between.

The Phygital Marketing Podcast is a business podcast hosted by Sotto, with 8 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sotto hosts The Phygital Marketing Podcast, a business show with 8 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  Discounts Aren’t Loyalty: Why Emotional Connection Wins with Mike Brinn, TLC Worldwide

  Jul 7, 202627 min

  TLC Worldwide Global Loyalty Director Mike Brinn joins Host Lindsey Buxman in London on The Phygital Marketing Podcast to talk why discounts aren’t loyalty, and why emotional connection wins. You’ll hear: → How loyalty has evolved beyond transactions → How to make every customer feel known → The missing human connection in retail → How to make a genuine impact with your loyalty program → How to differentiate your brand, regardless of the markets you’re in 🔗 Connect with Mike Brinn & TLC Worldwide: https://www.tlc-worldwide.com/ https://www.linkedin.com/company/tlc-worldwide/ https://www.linkedin.com/in/mike-brinn-96890514/ 🔗 Connect with Lindsey Buxman & Sotto: https://www.withsotto.com/ https://www.linkedin.com/company/withsotto/ https://www.linkedin.com/in/lindseybuxman/

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  Episode #6

  Putting the Customer Ahead of Technology with Randi Gladstone, RMG Digital Consulting

  Jun 4, 202645 minS0

  <p>RMG Digital Consulting Founder Randi Gladstone joins Host Lindsey Buxman on The Phygital Marketing Podcast to talk CRM, AI, and customer loyalty. </p> <p> </p> <p>You’ll hear:</p> <p> </p> <p>→ Why your tech can’t be your strategy</p> <p>→ Why customer experience is still more important than your use of AI</p> <p>→ How to be more intentional with how you’re using AI</p> <p>→ How to execute better with AI</p> <p>→ How to truly know your customer</p> <p> </p> <p>🔗 Connect with Randi Gladstone & RMG Digital Consulting: </p> <p>https://www.rmg-dc.com/</p> <p>https...

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  Episode #5

  The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers

  May 13, 202633 minS0

  <p>Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI. </p> <p> </p> <p>You’ll hear:</p> <p> </p> <p>→ Why the store is the brand</p> <p>→ How Howler Brothers was born out of camaraderie & creativity</p> <p>→ The proper way to embrace both your employees & AI</p> <p>→ What to look for in your brand ambassadors</p> <p>→ Why the retail experience has more to do with feel than metrics</p> <p> </p> <p>🔗 Connect...

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  Episode #5

  The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers

  May 13, 202633 min

  Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI. You’ll hear: → Why the store is the brand → How Howler Brothers was born out of camaraderie & creativity → The proper way to embrace both your employees & AI → What to look for in your brand ambassadors → Why the retail experience has more to do with feel than metrics 🔗 Connect with Rick Wittenbraker & Howler Brothers: https://howlerbros.com/ https://www.linkedin.com/company/howlerbros/ https://www.linkedin.com/in/wittrick/ 🔗 Connect with Lindsey Buxman & Sotto: https://www.withsotto.com/ https://www.linkedin.com/company/withsotto/ https://www.linkedin.com/in/lindseybuxman/

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  Episode #4

  From Sampling to Scale: How Physical Tactics Fueled Demand with Adam Solomon, Daps Energy

  Apr 27, 202623 minS0

  <p>Daps Energy Co-Founder & CMO Adam Solomon joins Host Lindsey Buxman on The Phygital Marketing Podcast to explore building a modern consumer brand designed around convenience, speed, and real-world behavior. </p> <p> </p> <p>You’ll hear:</p> <p>→ How to know it’s time to rebuild your brand</p> <p>→ Why frictionless products need frictionless marketing</p> <p>→ How Daps Energy used campus sampling, social content, SMS, and our Phygital Cookie to make it easy for customers to discover the brand, try the product, and stay connected afterward</p> <p>→ The style of TikTok content they’re using to appeal to Gen Z...

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