The Phygital Marketing Podcast

In The Phygital Marketing Podcast from Sotto, Host Lindsey Buxman sits down with top marketing leaders to explore how digital and physical experiences are blending in modern marketing. From real-world moments to digital strategy, and everything in between.

The Phygital Marketing Podcast is a business podcast hosted by Sotto, with 10 episodes on record and a Required Pod Score of 80.

Sotto hosts The Phygital Marketing Podcast, a business show with 10 episodes published.

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  Episode #10

  The Loudest Customer Isn’t Always Right: Turning CX Into a Brand Insight Engine with Cati Brunell-Brutman, Fresh Clean Threads

  Sep 11, 202642 min

  Fresh Clean Threads incoming Director of CX Cati Brunell-Brutman joins Host Lindsey Buxman in New York on The Phygital Marketing Podcast to talk about why the loudest customer isn’t always right, how CX can become an insight center for the entire business, and where human connection still matters in an increasingly AI-powered customer experience. You’ll hear: → How to connect physical retail and digital CX to create a more consistent customer experience → How to turn customer feedback into insights that marketing, product, retail, and other teams can actually act on → Why the loudest customer feedback isn’t always the feedback brands should act on → How to use AI to uncover patterns across thousands of customer reviews without losing the human perspective → Where AI can improve the customer experience, and where brands should still rely on real people → Why CX should be treated as an insight center, not just a cost center Connect with Cati Brunell-Brutman & Fresh Clean Threads: https://freshcleantees.com https://www.linkedin.com/company/fresh-clean-threads/ https://www.linkedin.com/in/cati-brunell-brutman-5355b04a/ Connect with Lindsey Buxman & Sotto: https://www.withsotto.com/ https://www.linkedin.com/company/withsotto/ https://www.linkedin.com/in/lindseybuxman/

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  Episode #8

  Discounts Aren’t Loyalty: Why Emotional Connection Wins with Mike Brinn, TLC Worldwide

  Jul 7, 202627 min

  TLC Worldwide Global Loyalty Director Mike Brinn joins Host Lindsey Buxman in London on The Phygital Marketing Podcast to talk why discounts aren’t loyalty, and why emotional connection wins. You’ll hear: → How loyalty has evolved beyond transactions → How to make every customer feel known → The missing human connection in retail → How to make a genuine impact with your loyalty program → How to differentiate your brand, regardless of the markets you’re in 🔗 Connect with Mike Brinn & TLC Worldwide: https://www.tlc-worldwide.com/ https://www.linkedin.com/company/tlc-worldwide/ https://www.linkedin.com/in/mike-brinn-96890514/ 🔗 Connect with Lindsey Buxman & Sotto: https://www.withsotto.com/ https://www.linkedin.com/company/withsotto/ https://www.linkedin.com/in/lindseybuxman/

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  Episode #6

  Putting the Customer Ahead of Technology with Randi Gladstone, RMG Digital Consulting

  Jun 4, 202645 minS0

  <p>RMG Digital Consulting Founder Randi Gladstone joins Host Lindsey Buxman on The Phygital Marketing Podcast to talk CRM, AI, and customer loyalty. </p> <p> </p> <p>You’ll hear:</p> <p> </p> <p>→ Why your tech can’t be your strategy</p> <p>→ Why customer experience is still more important than your use of AI</p> <p>→ How to be more intentional with how you’re using AI</p> <p>→ How to execute better with AI</p> <p>→ How to truly know your customer</p> <p> </p> <p>🔗 Connect with Randi Gladstone & RMG Digital Consulting: </p> <p>https://www.rmg-dc.com/</p> <p>https...

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  Episode #5

  The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers

  May 13, 202633 min

  Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI. You’ll hear: → Why the store is the brand → How Howler Brothers was born out of camaraderie & creativity → The proper way to embrace both your employees & AI → What to look for in your brand ambassadors → Why the retail experience has more to do with feel than metrics 🔗 Connect with Rick Wittenbraker & Howler Brothers: https://howlerbros.com/ https://www.linkedin.com/company/howlerbros/ https://www.linkedin.com/in/wittrick/ 🔗 Connect with Lindsey Buxman & Sotto: https://www.withsotto.com/ https://www.linkedin.com/company/withsotto/ https://www.linkedin.com/in/lindseybuxman/

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  Episode #5

  The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers

  May 13, 202633 minS0

  <p>Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI. </p> <p> </p> <p>You’ll hear:</p> <p> </p> <p>→ Why the store is the brand</p> <p>→ How Howler Brothers was born out of camaraderie & creativity</p> <p>→ The proper way to embrace both your employees & AI</p> <p>→ What to look for in your brand ambassadors</p> <p>→ Why the retail experience has more to do with feel than metrics</p> <p> </p> <p>🔗 Connect...

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