The PIMS Influence

The PIMS Influence is a beauty and consumer goods podcast about the people behind the brands, agencies, and services that move products from concept to consumer. Every episode is a candid, expert-to-expert conversation. Founders, operators, packaging and fulfillment leaders, investors, and the marketers who build demand walk us through how they actually do the work: the frameworks they trust, the decisions that shaped their businesses, and the mistakes that taught them the most. The name is deliberate. Influence here is not "this person uses our product." It is communities, authenticity, and the people who genuinely shape how an industry thinks and buys. That is what we go deep on. Formerly Minutes with Mike, the show grew across four years and 60-plus episodes into something bigger than one host. Today it brings a wider range of voices to the mic, hosted by leaders across PIMS. Produced by PIMS, a longtime marketing support and fulfillment partner to beauty and consumer goods brands. Follow along for the conversations and the playbooks shaping beauty and CPG.

The PIMS Influence is a business podcast hosted by Unknown Host, with 75 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The PIMS Influence, a business show with 75 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #73

  Build the Category, Don't Just Take a Share with Brian Evangelista

  Sep 3, 202640 minS1

  Getting into retail is one problem. Staying there is a different one. Brian Evangelista runs commercial strategy at Neuro, the smart gum brand that went from TikTok Shop to Walmart, Costco, CVS, and 7-Eleven. He tells Mike what actually changes when an online native brand hits a national shelf, why he thinks you have to act like an owner to build a category, and the sell story that keeps Neuro out of a share fight. Connect with Brian: https://www.linkedin.com/in/brian-evangelista-7508624/ Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

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  Episode #72

  Why Representation Is a Growth Strategy with Emily Perez

  Aug 27, 202639 minS1

  Emily Perez started an Instagram page for Latinas in beauty. It is now a nonprofit with a board, a Pepperdine accelerator, and corporate partners. She went looking for an organization like that in 2020 and could not find one, so she built it, for four years, alongside a full-time corporate job. Emily tells Mike how she decides whether it is working, the regulatory call indie brands defer and pay for later, and the line she draws between a manager and a leader. Connect with Emily: https://www.linkedin.com/in/emilyperez1/ Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

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  Episode #71

  The Trend Forecasting Playbook with Yarden Horwitz

  Aug 20, 202642 minS1

  Yarden Horwitz built a platform that predicts which beauty trends will last. She is still the first to say the data cannot make the call for you. The co-founder of Spate sits down with Mike and co-host Ayla Anaya to get into how a rising star differs from a sustained riser, why consumers say one thing and buy another, and why she still calls Google search so telling. Plus the one metric she would track every morning if she could only pick one. Connect with Yarden: https://www.linkedin.com/in/yarden-horwitz/ Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

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  Episode #70

  Lessons on expanding an Agency with Katie Rosholt

  Aug 13, 202636 minS1

  Ask the client what they prefer. After 26 years on both sides of the marketing table, that is Katie Rosholt's first move with a new client. She joins Mike to get into the modern media mix, what AI summaries mean for how brands get found, and why she now promises clients less upfront so she can deliver more. All while building SOCIETY's first US office, now kicking off its third year. Connect with Katie: https://www.linkedin.com/in/katierosholt/ Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

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  Episode #69

  Pushing Back on Beauty Marketing Nonsense with Carmine Montalto

  Aug 6, 202650 minS1

  Carmine Montalto named Facial Fuel with a big black notebook in Madison Square Park. The concept came first. The name came last. He joins Mike for a candid conversation about how beauty products actually get named, the words Kiehl's refused to use, the all-pink shelfie that made him build Skincarma, and why ChatGPT is now his best friend. He also has thoughts about your eye cream. Connect with Carmine: https://www.linkedin.com/in/carminemontalto/ Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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