The Playhouse Podcast: Real conversations with creative business owners growing through community and networking
Messaging That Respects Your Audience and Connects with Lara Eastburn
Your sales page is a first date, treat them to the steak. Lara Eastburn shares why dropping the marketing “shoulds” and just telling the truth is your greatest sales tool, and how the right people will recognize themselves when your messaging finally matches up with reality. In this episode: 0:00 Why your website’s job is matchmaking, not convincing 2:00 The “virtual business suit” and why it ruins your messaging 5:44 How to strip away sales hacks and just tell the truth 7:15 The magic of helping people self-identify as a fit (or not) 13:44 Why long sales pages won’t make your offer more affordable We also kept the conversation going with a Live Q&A where we talked about: Why you don’t need a lead magnet (seriously) When NOT to run Facebook ads Where the best line on your website is probably hiding How to talk about your business without making assumptions about your people Why “ideal client avatars” can make your copy worse, not better Listen to the extended version when you join us inside The Playhouse: https://jointheplayhouse.com and you could be the guest on the next episode highlighting our awesome members! Hang out with Lara: https://laraeastburn.com Hang out with Deanna: https://deannaseymour.com https://instagram.com/thedeannaseymour Join today during our Kickstarter for 50% off your first quarter! https://jointheplayhouse.com/kickstarter And if you enjoyed this episode, don't forget to subscribe, leave a review and share it with a friend! It really helps us grow and keep the good vibes coming!
