
Episode #3
Building a Beauty Business Designed to Grow Featuring Katy Cotten
In this episode, we sit down with Katy Cotten , Co-Founder and COO of Dakota London Hair Extensions , the first hair extension only salon franchise in the United States. With nearly 30 years in the beauty industry, Katy recognized an opportunity early in her career. Instead of simply working with hair extensions, she envisioned creating a salon dedicated entirely to them. That vision became Dakota London. Katy and her husband, Scott, spent 14 years building, testing, and refining the business before launching their franchise model in November 2025. In less than a year, Dakota London has grown to 35 awarded territories across the country. In this episode, Katy shares the story behind that growth and the decisions that helped turn a bold idea into a scalable business. In This Episode, We Explore: • Why Katy chose to create a hair extension only salon • What separates Dakota London’s hair quality from the competition • How years of testing and relationships shaped their proprietary product line • Why Dakota London is a service only business • How 14 years of refining systems prepared the company for franchising • What it’s like building a business with your spouse • Why defining roles and recognizing each other’s strengths matters in business • What franchise partners are really looking for beyond a business opportunity • The importance of creating community, connection, and support • How to build a business with purpose while maintaining an elevated client experience Katy’s story is a powerful reminder that overnight success is often built on years of preparation. She and Scott didn’t start with the goal of franchising. They focused on creating something exceptional, refining the systems, taking care of their people, and building a business they believed in. Then, when the time was right, they shared the “sauce.” Get ready to be inspired, take notes, and think bigger about what’s possible. Meet Katy Cotten Katy Cotten is the Co-Founder and COO of Dakota London Hair Extensions, the first hair extension only salon franchise in the United States. With nearly three decades in the beauty industry, Katy is passionate about helping entrepreneurs build businesses with purpose while creating an elevated client experience and a culture rooted in excellence, connection, and long term success. Connect With Katy Dakota London Hair Extensions Instagram: @dakota.london.hair and @katy.cotten.dakota.london LinkedIn: Katy Cotten Email: Katycotten@dakotalondon.com Brought to you by The Podcast Lane . #10in10 #ThePodcastLane #KatyCotten #DakotaLondon #HairExtensions #BeautyIndustry #BeautyBusiness #FranchiseSuccess #WomenInBusiness #Entrepreneurship #BusinessGrowth #Franchising #SmallBusiness #Leadership #BusinessPodcast #ArizonaBusiness #ScottsdaleBusiness #SuccessStory Take notes, get inspired, and think bigger. Follow The Podcast Lane for more real conversations with experts leaders and individuals who are making an impact in their field. Share this episode with someone who needs to hear it and help us continue to grow this powerful community. Your next level might just start here. Brought to you by The Podcast Lane






