Lucas and Luna deconstruct the mechanics behind podcast growth — not as theory, but as applied audio marketing. Each episode picks one real show (or network) and reverse-engineers its audience strategy: why certain episode hooks drive downloads, how cross-promotion swaps actually affect subscriber counts, and what Apple Podcasts chart algorithms reward in 2024. They bring receipts — referencing specific CTA tests, SEO metadata tweaks, and ad-read placement data from shows like 'The Economics of Everyday Things' or 'Acquired'. The listener is a podcaster who already has 30+ episodes under their belt and wants to move beyond basic advice into measurable tactics. Lucas draws on his years as a journalist covering the podcast industry; Luna challenges every assumption with counterexamples from indie shows that broke out without a network push. The conversation avoids hype: no 'growth hacks,' no 'audience-building secrets.' Instead, they ask: When Katz’s 80/20 rule applies to episode promotion, which 20% of your feed should you actually spend ad dollars on? If you walk away without a specific change to your show's metadata or trailer strategy, they haven't done their job. #PodcastMarketing #AudienceGrowth #ShowPromotion #AudioStrategy #ApplePodcasts #SpotifyForPodcasters #PodcastSEO #PodcastAnalytics #RSSMarketing #EpisodeHooks #CrossPromotion #ChartAlgorithms #IndiePodcasting #PodcastCTA #Marketing #FexingoBusiness #BusinessPodcast #PodcastGrowth Keep every episode free: buymeacoffee.com/fexingo
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What is The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion?
The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion is a business podcast hosted by Unknown Host, with 156 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Unknown Host hosts The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion, a business show with 156 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #163
How Podcast Newsletter Funnels Grow Your Audience
Aug 21, 20269 minS4
In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how a simple newsletter funnel can turn casual listeners into loyal, engaged fans. They break down the mechanics of lead magnets, email sequencing, and segmentation, using real numbers from a mid-sized show that grew its email list by 40 percent in six months. They also discuss the psychology of the 'podcast-to-email' handoff, why the subject line matters more than the episode title, and how to avoid the common pitfall of over-emailing. If you're a podcaster looking to build a direct relationship with your audience, this episode offers practical, actionable steps you can implement today. #PodcastMarketing #NewsletterFunnel #AudienceGrowth #EmailMarketing #LeadMagnet #PodcastGrowth #Marketing #Business #FexingoBusiness #BusinessPodcast #PodcastStrategy #EmailSequence #Segmentation #ListenerEngagement #DirectRelationship #PodcastTips #AudienceDevelopment #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Podcast Marketing Podcast, Lucas and Luna dive into the underappreciated art of the podcast episode teaser image—the square artwork that shows up in your feed and often decides whether a potential listener hits play or scrolls past. They break down why visual consistency builds trust, how a single design choice can lift click-through rates, and the surprising impact of using real faces over abstract graphics. Drawing on a case study from a mid-sized business podcast that doubled its episode starts after a teaser image refresh, they walk through the practical elements: color contrast, typography, and the psychology of visual recognition. They also discuss how teaser images work across different platforms, from Apple Podcasts to Spotify, and why the same image that works in a dark mode feed might fail in a bright one. If you've ever wondered whether that little square actually matters, this episode gives you the numbers and the why. Plus, a quick note on how listener support keeps the show ad-free. #PodcastMarketing #TeaserImages #AudienceGrowth #PodcastArtwork #VisualBranding #ClickThroughRate #PodcastGrowth #MarketingStrategy #PodcastDesign #ListenerEngagement #ContentMarketing #PodcastTips #FexingoBusiness #BusinessPodcast #Marketing #PodcastPromotion #VisualContent #PodcastStrategy Keep every episode free: buymeacoffee.com/fexingo
How Podcast Audience Personas Drive Listener Growth
Aug 19, 20267 minS4
In this episode, Lucas and Luna explore how building detailed audience personas can transform your podcast marketing. They dissect a real-world example from a niche personal finance show that used personas to double its email list and boost listener engagement. Learn the difference between personas and market segments, how to create actionable personas from listener data and surveys, and why speaking to one imagined listener beats broadcasting to a crowd. They also discuss the risks of over-segmentation and how to adapt personas as your show evolves. If you've ever felt like you're shouting into the void, this episode will give you a concrete framework to make every episode feel like a one-on-one conversation. #AudiencePersonas #PodcastMarketing #ListenerGrowth #MarketingStrategy #AudienceSegmentation #PersonalFinancePodcast #FexingoBusiness #BusinessPodcast #PodcastTips #ContentMarketing #ListenerEngagement #PodcastGrowth #Marketing #DigitalMarketing #AudienceResearch #PodcastStrategy #LucasAndLuna #PodcastStudio Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how live events can become a powerful engine for podcast audience growth. They examine the surprising numbers behind ticket sales and listener engagement, using recent examples like the success of live podcast tours for shows like My Favorite Murder and The Joe Rogan Experience. The conversation digs into the psychology of why fans pay to see a podcast recorded in person, the role of scarcity and exclusivity, and how even small shows can leverage local meetups and live-streamed recordings to build community. Lucas shares a concrete framework for deciding if live events are worth the effort, based on listener loyalty and market size. Luna challenges the assumption that live events only work for big names, offering a counter-example of a niche true-crime podcast that filled a 200-seat venue. They also discuss practical tips for promoting live events, pricing strategies, and how to convert attendees into superfans. Whether you're a seasoned podcaster or just starting out, this episode offers actionable insights into using live experiences to deepen listener relationships and drive sustainable growth. #PodcastMarketing #LiveEvents #AudienceGrowth #ListenerEngagement #MyFavoriteMurder #JoeRogan #TrueCrimePodcast #CommunityBuilding #PodcastTour #LiveShow #PodcastGrowth #MarketingStrategy #PodcastPromotion #FexingoBusiness #BusinessPodcast #MarketingPodcast #AudienceDevelopment #PodcastTips Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Podcast Marketing Podcast, Lucas and Luna explore the surprising power of audiograms—short, shareable video snippets of your podcast audio with a waveform visual—for growing your audience. They break down how a single audiogram helped a small business podcast double its social reach in three weeks, and why the combination of sight and sound drives engagement far better than plain audio clips. The conversation covers the psychology behind the format, the practical steps to create one without a design team, and the exact metrics to watch to know if your audiograms are working. If you've ever wondered whether those little video waveforms actually move the needle, this episode gives you the evidence and the playbook. Plus, a reminder that listener support keeps the show ad-free. #AudiogramMarketing #PodcastPromotion #AudienceGrowth #PodcastMarketing #SocialMedia #VideoMarketing #ContentMarketing #PodcastTips #MarketingStrategy #DigitalMarketing #CreatorEconomy #PodcastGrowth #AudioMarketing #VisualMarketing #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Recent guests on The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion. Study who booked and why before you pitch.
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