The Podcast Therapist: Simplifying Podcast Growth & Promotion

Most podcasts don’t fail because of content. They fail because no one hears them or because they don’t know what to do once people start listening.Hosted by Shannon Hernandez, a 25+ year radio veteran at 98KUPD and podcast marketing strategist, The Podcast Therapist helps creators and business owners master the marketing, promotion, and audience-building side of podcasting.You’ll learn how to attract listeners, prepare for guests, and make the most of every opportunity when attention finally hits while also building the foundation for long-term growth. Each episode blends radio-tested strategies with modern creator tactics, built on years of real campaigns, interviews, and hard-earned experience from both sides of the mic.If you’re ready to grow your show, handle the spotlight, and build a lasting connection with your audience, this is where you start.

The Podcast Therapist: Simplifying Podcast Growth & Promotion is a business podcast hosted by Shannon Hernandez, with 35 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Shannon Hernandez hosts The Podcast Therapist: Simplifying Podcast Growth & Promotion, a business show with 35 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Podcast Therapist: Simplifying Podcast Growth & Promotion

  Create Multiple Pieces of Content to Promote a Podcast

  Feb 6, 202531 minS0

  <p>Struggling to repurpose podcast content and promote your show effectively? 🤔 Creating a podcast takes time and effort, but if you're only publishing full-length episodes without repurposing them, you're missing out on a huge opportunity to grow your audience. In this episode, I’ll show you how to turn one podcast episode into multiple pieces of content for social media, YouTube Shorts, blog posts, and more—without adding extra stress to your workflow. I’ll also break down the best AI-powered tools, like Descript and TurboScribe, to help you save time, create high-quality content, and drive more listeners to your podcast...

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  The Podcast Therapist: Simplifying Podcast Growth & Promotion

  The Hardest Part About Getting Your Podcast Noticed

  Jan 30, 202538 minS0

  <p>Want to know how to get your podcast noticed and grow your audience? In this episode, we’re tackling the biggest challenges podcasters face when it comes to promotion and sharing actionable strategies to overcome them. If you’re struggling with podcast marketing, unsure where to focus your efforts, or frustrated with slow growth, you’re not alone. This episode will show you how to simplify your podcast promotion, maximize your reach, and connect with the audience your podcast deserves.</p> <p>Learn how to stop feeling overwhelmed by social media, focus on the platforms that truly matter, and repurp...

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  The Podcast Therapist: Simplifying Podcast Growth & Promotion

  Podcast Marketing Strategies That Get Results - Case Study

  Jan 23, 202546 minS0

  <p>Discover how to master podcast marketing with proven strategies that deliver real results, as Shannon dives into two powerful case studies showcasing what works and what doesn’t. Using these detailed examples, Shannon uncovers the mistakes many make when aligning their podcast with their goals and shares actionable strategies to avoid these pitfalls. Whether it’s finding your niche, crafting lead magnets, or building trust with your audience, this episode will equip you with practical insights to transform your podcast into a focused, results-driven business tool.</p> <h3>Episode Highlights</h3> <p>🟢 Case Study 1: The challenges of inconsistent topics and mis...

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  The Podcast Therapist: Simplifying Podcast Growth & Promotion

  Objectives Your Podcast Needs To Drive Results For Your Business

  Jan 16, 20251h 12mS0

  <p>Turning your podcast into a results-driven tool for your business can feel overwhelming without the right strategies in place. Today, we’re diving into the essentials of setting clear podcast objectives that align with your business goals. Discover how to create workflows that maximize efficiency, optimize your content for growth, and deliver real value to your audience.</p> <p>From brainstorming unique ideas to using tools like TubeBuddy and ChatGPT, I’ll guide you through strategies that elevate your podcast’s reach. Plus, I’ll share actionable insights on embedding your podcast for better SEO, crafting lead magnets to grow ema...

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  The Podcast Therapist: Simplifying Podcast Growth & Promotion

  Why Your Podcast Needs to Be on YouTube in 2025

  Jan 9, 20251h 7mS0

  <p>Are you wondering if YouTube is the future of podcasting? In this episode, discover why your podcast must be on YouTube in 2025. Shannon Hernandez not only dives into the 5 hard truths about YouTube podcasting but also breaks down the key insights shared during YouTube’s exclusive live podcasting event in December 2024.</p> <p>From leveraging SEO-friendly thumbnails to optimizing playlists and monetization strategies like AdSense and channel memberships, this episode provides you with everything you need to succeed. Whether you're just starting out or looking to expand your reach, this guide will show you how to tap into YouTube’s mas...

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