The Poodle to Pitbull Pet Business Podcast

Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.

The Poodle to Pitbull Pet Business Podcast is a business podcast hosted by Dom Hodgson, with 452 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dom Hodgson hosts The Poodle to Pitbull Pet Business Podcast, a business show with 452 episodes published.

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  Episode #463

  Episode 465: The Real Cost of Staying Cheap (And Why Raising Prices is the Fast-Track Ticket to a Better Pet Business)

  Aug 14, 202616 min

  Are you busy, fully booked… and still wondering where all the money goes? Do you know your staff deserve better wages, your facility needs investment, and you should be taking more out of the business yourself? And what if the biggest thing holding all of that back is simply that your prices are too low? In this episode, I'm talking about the real cost of staying cheap and why fixing your pricing is about far more than adding a few dollars or pounds onto your daily rate. After delivering a live training on how to build a highly profitable dog daycare that attracts affluent clients and commands premium prices, I decided to create something I've never done before: Top Dollar Dog Daycare – The Pet Resort Profit Boosting Bootcamp. I explain why the old high-volume, warehouse-style model is becoming harder to sustain, how underpricing eventually impacts everything from staff wages and facility improvements to your own stress levels, and why burnout can ultimately turn into something even worse — resentment towards the business you once dreamed of owning. I also walk you through the six areas we'll be tackling inside the bootcamp, from Pricing Power and hidden revenue to premium experiences, authority, automation, and building long-term business assets. In this episode, you'll discover: The Real Cost of Staying Cheap – Why low prices affect your staff, your facility, your freedom, and eventually how you feel about the business itself. How to Activate Your Pricing Power – The five levels of Pricing Power and how to start moving your business towards thriving and dominating. Where the Hidden Money Is – How to uncover overlooked revenue opportunities inside the clients and services you already have. How to Become Worth More – Why premium experiences, better onboarding, and expert positioning make higher prices easier to command. The Bigger Pricing Picture – How authority assets, automation, memberships, and signature systems create a business that gets more profitable and valuable over time. If you want to join Top Dollar Dog Daycare – The Pet Resort Profit Boosting Bootcamp, head to: petbusinessmarketing.com/profitbootcamp The bootcamp starts Tuesday and runs across six live sessions over two weeks. A huge thank you to this week's podcast sponsor, TailPro, the all-in-one management platform helping pet business owners save time, streamline operations, and deliver a better customer experience. Find out more at tailpro.uk

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  Episode #462

  Episode 462 - How to Tell If You Undercharging In Your Pet Business? Why Low Prices Create Expensive Problems...

  Aug 7, 202614 min

  Are your prices attracting the wrong kind of clients? Could charging more actually make your pet business more desirable? And how much is fear costing you every month you remain underpriced? In this episode, I'm tackling one of the biggest and most expensive problems in the pet industry: undercharging. After coaching more than 3,000 pet business owners over the last decade, I've seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy. I explain why low prices don't necessarily make your services more attractive, especially to affluent dog owners who want the absolute best care for their pets. In fact, being too cheap can create doubt, damage the perception of your service, and actively repel the premium clients you want to attract. You'll also discover the psychology behind the Chivas Regal effect, why doubling the price of a product can increase its perceived value, and what your business needs to build if you want to command premium prices year after year. In this episode, you'll discover: Why Fear Is Dictating Your Prices – How complaints, Facebook groups, and bad advice convince owners they've reached an imaginary pricing ceiling. The Hidden Cost of Being Cheap – Why low prices attract more difficult clients while pushing affluent prospects towards your competitors. The Canine Chivas Regal Effect – How increasing a price can improve perceived quality, desirability, and status without changing the product itself. What Makes a Business Premium – The authority assets, signature systems, client experiences, and social proof that make higher prices believable. Why One Price Increase Is NEVER Enough – How to become the kind of pet business that can confidently increase prices year after year. Remember, every day you remain underpriced, you aren't only losing money. You're attracting more of the clients you don't want and building a business that becomes increasingly difficult to escape. A huge thank you to the podcast sponsor, TailPro, the all-in-one management platform helping pet business owners save time, reduce admin and deliver a better customer experience. To find out more and book a free discovery call, visit tailpro.uk. To join my free live webinar, How to Build a Highly Profitable Dog Daycare That Attracts Affluent Clients and Commands Premium Prices, head to: petbusinessmarketing.com/webinar

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  The Poodle to Pitbull Pet Business Podcast

  Episode 461 - The Most Valuable Investment a Pet Business Owner Will EVER Make

  Jul 31, 202618 min

  Are you drowning in ideas but struggling to decide what deserves your attention? Do you keep consuming more information without actually making meaningful progress? And what are the three things your business genuinely needs from you over the next 90 days? In this episode, I'm sharing the highest-return investment I've ever made in my business: hiring a coach. After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn't need more information. I needed someone who could help me ignore the noise, identify the right opportunities, and hold my feet to the fire until I took action. I explain why good coaching is about far more than sharing ideas, and introduce the first of five hidden benefits of working with a coach: clarity. Because when you know exactly what you want, what is standing in your way, and which three projects matter most, progress can happen frighteningly fast. You'll also hear how one mastermind hot seat helped me systemise my dog adventure business, launch my coaching company, write my first pet business book, and achieve more in one year than I had in the previous several. In this episode, you'll discover: Why More Information Isn't the Answer – How endless books, podcasts, programmes, and Facebook advice can leave you even more stuck. The Real Value of a Good Coach – Why clarity, challenge, accountability, and objective feedback create such a powerful return How to Escape the Idea Phase – What happens when you stop analysing every opportunity and finally commit to the right priorities. The Power of a 90-Day P.O.A (Plan Of ACTION!) – How identifying three high-leverage projects creates focus, momentum, and measurable progress. What Clarity Feels Like – Why the right plan lifts the fog, removes second-guessing, and makes the next step obvious. Thanks to out amazing show sponser Tailpro, check out Tailpro Booking app by going to tailpro.uk If you have a successful pet care business but lack clarity about how to take it to the next level, add your name to the Dog Daycare Success Academy wait list at: petbusinessmarketing.com/successacademy

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  Episode #460

  Episode 460 – The 1,000-Year Asset: Why Your Pet Biz Origin Story Is Your Most Powerful Marketing Advantage

  Jul 24, 202615 min

  Is your marketing full of facts, features, and offers… but completely lacking in personality? Are you letting AI-generated beige gruel make your pet business sound like everyone else? And could the stories already sitting inside your business become your most valuable marketing assets? In this episode, I'm sharing a powerful lesson inspired by the Bayeux Tapestry, a 1,000-year-old piece of visual storytelling that recently travelled from France to the British Museum under extraordinary levels of protection and security. The tapestry survived revolutions, wars, occupation, and almost a millennium of change because somebody understood a fundamental truth about human nature: the best way to preserve an idea is to wrap it inside a story. I explain why this matters more than ever during the current AI slopocalypse, when millions of businesses are using the same tools to produce the same polished but soulless content. Your competitors can copy your services, prices, offers, and website structure. What they cannot copy is your journey, your experiences, your failures, your victories, and the moments that shaped how you run your business. In this episode, you'll discover: Why Stories Outlast Advertising – How storytelling helps ideas, businesses, and brands remain memorable for generations. The Problem With Feature-Led Marketing – Why clients care less about your facilities and qualifications than the meaning behind them. How to Escape the AI Slopocalypse – Why your real experiences and emotions are impossible for competitors or technology to commoditise. The Stories Already Inside Your Business – How origin stories, client transformations, mistakes, and victories become powerful marketing assets. From Content Creation to Story Selling – How to repurpose your core stories across email, podcasts, videos, articles, and social media. Another huge thank you to our fantastic sponsors Tailpro, whose amazing services you can find out more about by going to tailpro.uk If you want to join my free Premium Pricing Pet Care Blueprint masterclass, head to: petbusinessmarketing.com/webinar

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  Episode #459

  Episode 459 – Content Lessons From Lumley Castle: How to Build a Fortress of Trust That Compells Clients to Buy More Pet Services

  Jul 17, 202615 min

  Are you creating content that actually builds trust… or just chasing likes, views, and followers? Why do some businesses last for centuries while others disappear almost overnight? And what if the real purpose of your marketing isn't visibility, but risk reduction? In this episode, I'm sharing the biggest lessons from our recent Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You'll hear how DDSA members used the event to create stronger content plans, build deeper trust with future clients, and connect with other ambitious pet business owners from both sides of the Atlantic. I also unpack the bigger lesson I took from spending two days inside a 600-year-old castle: longevity doesn't come from staying the same. It comes from evolving, adapting, restoring, and strengthening what matters most. Using lessons from Steven Inalareedi's content training, the history of Lumley Castle, and long-lasting businesses like Kongō Gumi, Lloyd's of London, and The Royal Mint, I explain why every email, review, video, client story, article, and testimonial should become another stone in your fortress of trust. In this episode, you'll discover: Why Visibility Isn't Enough – How familiarity creates confidence, but trust is what creates sales. Content as Risk Reduction – Why your marketing should make prospects feel safer choosing you. The Fortress of Trust – How reviews, stories, testimonials, and useful content build long-term authority. Why Long-Lasting Businesses Evolve – What centuries-old organisations teach us about adapting without losing identity. The Real Goal of Content – Why every post, email, podcast, and video should make someone trust you more. If you want to join the Dog Daycare Success Academy wait list, head to: petbusinessmarketing.com/successacademy Another huge thank you to our fantastic sponsors PawPal, whose amazing services you can find out more about here .

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