
Episode #41
Employer brand that works: How to measure real business value
<p>What does employer brand impact actually look like in 2025?In this episode, Sam Berthoud is joined by Riley Stefano (Head of Global Employer Brand & Talent Marketing at Celonis) and Nicole Brancheau (Global Employer Brand Manager for Engagement & Reputation at Qualtrics) to break down how leading teams are measuring employer brand beyond vanity metrics.They cover:</p>Why impressions and click-through rates no longer tell the full storyHow brand influence shows up in time to hire, offer acceptance, and retentionWhat metrics actually resonate with the C-suiteWhy employer brand is becoming a measurable growth lever, not a side project<p>Two...

