
Episode #125
How to Decide if a Search Term Should Be Negative | EP 125
In Episode 125, Gene discusses understanding search intent in Google Ads...Timestamps05:08 Segment 1: Google's Job vs. Your Job 05:57 Segment 2: The Four Types of Search Intent 12:39 Segment 3: Walk Through the Real Search Terms 16:02 Segment 4: The Framework I Use 17:35 Segment 5: This Isn't Just Pest Control 18:55 Biggest Mistakes 19:49 Final TakeawayGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

