The Practice Marketing Podcast

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their com

The Practice Marketing Podcast is a business podcast hosted by Neil Trickett, PT, with 187 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Neil Trickett, PT hosts The Practice Marketing Podcast, a business show with 187 episodes published.

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  Episode #33

  5 Ways for PT Owners to Improve Google Ads Results

  Aug 16, 202610 minS7

  Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients. We cover: How much PT clinics should actually spend on Google Ads The key numbers every clinic owner should track Why promoting specific specialties can outperform generic campaigns What to look for when choosing a Google Ads agency Why asking patients “How did you hear about us?” isn't reliable tracking How AI Call Intelligence can connect ad spend to booked appointments How to turn Google Ads data into smarter marketing decisions If you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities. Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/ !

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  Episode #32

  Creating a Stronger Financial Practice in 2026

  Aug 9, 202654 minS7

  Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones. This episode, we sit down with Eric Miller , Chief Financial Advisor and Co-Owner of Econologics Financial Advisors , who's spent years helping hundreds of healthcare practice owners strengthen their finances and build lasting wealth. We cover: Eric's #1 piece of financial advice for PT owners What financial strength really means for a practice The biggest financial challenges owners face in 2026 Key metrics every owner should track (including labor efficiency ratio) Common financial mistakes that hurt long-term stability How to improve cash flow and build the right reserves Warning signs of financial trouble — and how to balance growth with stability If you want a healthier, more resilient practice this year, this one's worth your time. Want to get better financial advice for your practice? Contact Eric at https://econologicsfinancialadvisors.com/!

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  Episode #31

  SEO 101 for PTs

  Aug 2, 202647 minS7

  SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026. In this episode: What SEO actually is, and why every PT clinic still needs it How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews The difference between using AI tools and having a real SEO strategy The biggest SEO mistakes physical therapy clinics are making today The most important SEO priorities for attracting more qualified patient leads Why local SEO is critical for growing your clinic How long SEO takes to produce results, and what clinic owners should realistically expect What separates Practice Promotions' SEO strategy from low-cost agencies and AI-only solutions How to future-proof your clinic's online visibility in the age of AI Amy's top advice for PT owners who want to dominate Google and AI search Ready to rank higher, get recommended by AI, and attract more patients? Practice Promotions specializes in SEO, websites, Google Ads, and digital marketing exclusively for physical therapy clinics. View our marketing plans and request pricing at PracticePromotions.net!

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  Episode #30

  The $3 Trillion Industry Your PT Clinic Can Tap Into

  Jul 26, 20269 minS7

  What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams. In this episode: Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners The reimbursement trap that's keeping many practices focused on the wrong growth strategy Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue How recurring wellness services can keep patients engaged long after they finish rehab The real-world success story of a PT clinic using Google Ads to grow its massage therapy services One simple question every clinic owner should ask to uncover their next major growth opportunity Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community. Visit PracticePromotions.net to learn more and request pricing.

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  Episode #29

  Winning with Google Ads for Speech Therapy

  Jul 19, 202647 minS7

  Today on the Practice Promotions Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy , to discuss how their practice is using Google Ads and Facebook Ads to grow its speech therapy program and connect more families with the care they need. Rebound, a three-location practice in Topeka, Kansas, has partnered with Practice Promotions since 2018 on everything from Google Ads and websites to patient newsletters and marketing materials. In this episode: Why Rebound invested in Google Ads for speech therapy and the opportunity they saw The biggest marketing challenges speech therapy practices face and how to overcome them How to create Google Ads that focus on patient outcomes instead of just listing services How Facebook Ads build trust and awareness before patients even need therapy Why Google Ads and Facebook Ads work best together, not against each other What it's like working with Practice Promotions and why ongoing optimization matters Wendi's advice for speech therapy and rehab practice owners looking to grow through digital marketing Ready to attract more speech therapy patients? Practice Promotions helps rehab practices grow with Google Ads, SEO, high-converting websites, social media, and more. View our Marketing Plans & request pricing at PracticePromotions.Net

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