
Episode #573
A Full Calendar Is Not a Business Plan with Susan Guthrie on the Practice Playbook Podcast #472
A full calendar can feel like proof that a practice is working. The phone rings, the referrals come in, the consultation requests land in the inbox, and from the outside, that looks like success. But inside the practice, a full calendar can hide a lot. In fact, a full calendar is not the same as a healthy practice. In this solo episode, Susan Guthrie continues the lead-up to the launch of The Business Plan Playbook, Second Edition, by turning to one of the clearest places a practice tells the truth: the calendar. She breaks down what a full calendar can actually be hiding, why revenue alone does not tell the whole story, and why the real question is not whether the calendar is full, but what it is full of. Susan walks through a practical 30-day calendar audit designed to help identify what the calendar is rewarding, what it is ignoring, and where one pattern might be ready for redesign. What You'll Learn What a full calendar can actually be hiding, from underpricing to wrong-fit clients to weak systems Why traditional business planning can miss the point when it only looks at revenue goals How to figure out what your calendar is really rewarding, and whether that matches the practice you want to build How to study your last 30 days and identify one calendar pattern that's ready for redesign Free Episode Companion Resource: The Calendar Truth Worksheet This week's free companion resource walks you through mapping the last 30 days of your calendar, scoring each block of time with a simple plus, equals, or minus, and identifying the one pattern taking the most and returning the least. It takes about fifteen minutes with your actual calendar in front of you, and it ends with a decision, not just a reflection. Download the worksheet at IntentionalPracticeDesign.com Join The Practice Accelerator Susan's Practice Accelerator is now open as a monthly membership subscription! Designed for professionals who want more than just ideas, the Accelerator delivers structure, strategy, accountability, and a community of forward-thinking professionals who are serious about building sustainable, successful practices. If you have ever wondered if you would benefit from professional coaching, this is your opportunity to test the waters with Susan at an accessible price point. Members receive: One monthly live webinar with Susan in her signature practical and easily implemented insights and strategies for building your practice. Two live monthly group Office Hours sessions with Susan. A place to bring your questions to receive expert advice and insights from colleagues on the same journey. Weekly Premium Resource that accompanies the latest Practice Playbook Podcast episode that supports you in implementing the golden nuggets in the episode. And much more for only $99/month. Use code "PPP" for $10 off your monthly subscription! Visit https://susaneguthrie.com/accelerator to join now. Meet Our Creator and Host: Susan Guthrie Susan E. Guthrie is one of the most respected voices in mediation and conflict resolution today. A nationally recognized family law attorney and mediator for 35 years, she is now a top professional coach and consultant helping dispute resolution and legal professionals build thriving, modern practices. Susan recently appeared on The Oprah Podcast, expanding her reach to an even broader audience and highlighting her role as a trusted expert in divorce, communication, and modern conflict resolution. She is also the creator and host of The Divorce & Beyond Podcast, ranked in the top 1% worldwide, with millions of listeners and a global following. As Immediate Past Chair of the American Bar Association Section of Dispute Resolution, Susan continues to shape the future of the profession while training and mentoring practitioners around the world. Connect with Susan E. Guthrie Website: https://susaneguthrie.com Books: https://susaneguthrie.com/books LinkedIn: www.linkedin.com/in/susaneguthrie Instagram: @susaneguthrie and @practiceplaybookpodcast If you enjoyed this episode, please take a moment to subscribe to The Practice Playbook Podcast on your favorite platform, leave a 5-star review, and share the episode with a colleague or professional friend who would benefit from this conversation. Your support helps us continue bringing practical insights, forward-thinking strategies, and meaningful conversations to lawyers, mediators, arbitrators, and entrepreneurial professionals looking to build stronger, smarter, and more sustainable practices. And as always, please remember that this podcast is presented for informational and educational purposes only. It is not intended as legal advice, business advice, or professional advice of any kind, and listening to this podcast does not create any attorney-client or professional relationship.

