The Problem With B2B Marketing

Welcome to The Problem with B2B Marketing, the podcast for everyone working in B2B marketing and sales today. In each episode we tackle the issues keeping B2B CMOs up at night—from the biggest challenges to emerging threats. By talking to experts who have dealt with these problems - or are leading the charge to find new answers - we aim to share with you clear, pragmatic, and actionable insights to inspire you to develop solutions of your own... Hosted on Acast. See acast.com/privacy for more information.

The Problem With B2B Marketing is a business podcast hosted by VOLUME, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

VOLUME hosts The Problem With B2B Marketing, a business show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #14

  Episode 14, The Problem with… Legal Marketing: Special live episode with the Legal Marketing Association

  Oct 21, 20251h 11mS1

  <p>In this special episode of 'The Problem with B2B Marketing', Kevin Sutherland broadcasts from the Legal Marketing Association's inaugural European conference in London, themed 'Strategies for the Future.' The episode provides insights into tackling current challenges and leveraging new technologies for future growth in legal marketing.</p><br><p>The episode features discussions with key stakeholders including Karen Morton, Chief Marketing Officer, Cleary Gottlieb Steen & Hamilton LLP and President, LMA Europe, 2025 plus panel hosts and panelists including Peter Skinner, Marketing & BD Director (CMO), Wedlake Bell, Michelle Holford, Chief Commercial Officer, Slaughter & May, Owen Williams, Partner, Director of M...

  ListenShow Notes
• 

  Episode #13

  Episode 13 Jason Miller: The Problem with B2B Value Propositions, Positioning & Messaging

  Oct 16, 202541 minS1

  <p>In this episode of 'The Problem with B2B Marketing,' Kevin Sutherland speaks with Jason Miller, Head of Marketing at Jigsaw, ex-Marketo - and former B2B Marketing evangelist at Linkedin - about a specific and critical challenge affecting the performance of content marketing for so many firms. </p><br><p>The discussion centres on the foundational issues in B2B content today, including the ‘lost art’ of positioning, messaging, and value propositions. They explore how brands often focus more on tactics over strategy, leading to diminishing returns and increased costs. </p><br><p>Jason emphasises the need for a c...

  ListenShow Notes
• 

  Episode #12

  Episode 12 Elliot Moss, Mishcon de Reya: The Problem with Brand in B2B

  Jul 21, 20251h 1mS1

  <p>In this episode, Kevin Sutherland sits down with Elliot Moss, Chief Brand Officer at Mishcon de Reya, to discuss the often-misunderstood concept of "brand" within professional services and B2B marketing.</p><br><p>Elliot argues that “brand” is not a luxury or a logo, but rather the summation of every interaction and service delivered by a business. He emphasises that for service-led organisations, the brand is inextricably linked to the behaviours and culture across the business - and how those translate into client experience.</p><br><p>"If you call something 'brand,' you are immediately putting it into...

  ListenShow Notes
• 

  Episode #11

  Episode 11 Dom Hawes, Selbey Anderson: B2B Marketing is “looking in the wrong direction”

  Jun 12, 20251h 4mS1

  <p>Is marketing having an identity crisis? In this episode, Kevin sits down with Dom Hawes, CEO of agency group Selbey Anderson, to ask why so much B2B marketing has become narrowly focused on content and comms, at the expense of strategy, pricing, product, and customer value. Dom argues that we’ve reduced a business-critical discipline to “T-shirts, mugs, and websites” - and it’s time to fix it.</p><br><p>From the untapped power of pricing to the rise of “untitled marketers,” and the problem with even calling it ‘B2B…’ this episode is a thought-provoking take on what business m...

  ListenShow Notes
• 

  Episode #10

  Episode 10 Pip Jamieson, The Dots: The problem with building a community that delivers ROI

  May 22, 202558 minS1

  <p>Building a B2B community sounds great in theory but how do you make one that actually delivers value? In this episode, Kevin talks to Pip Jamieson, founder of community platform The Dots, about what it really takes to build and scale communities that work. From understanding your ideal customer to choosing the right tech, Pip shares practical advice for brands and startups alike.</p><br><p>You’ll hear why community is more than just an extension of content strategy, why social media managers aren’t community leads, and how “super fans” can be a driver of growth.</p><br><p...

  ListenShow Notes

Recent guests on The Problem With B2B Marketing. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.