The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.
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The Product Boss with Jacqueline Snyder is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Episode #769
769. What QVC’s Bankruptcy Teaches Us About Growing a Product Brand
Aug 20, 202626 min
How prepared is your product business if your biggest sales channel suddenly stops working the way it used to? In this episode, I break down what happened with QVC, why losing customers and carrying massive debt can expose the risks of relying too heavily on one sales channel, and what product-based business owners can learn from it. I dive into the warning signs to watch, the customer metrics that can reveal a shift early, and why diversification matters before you need it. Tune in to learn how to stay agile, diversify before you need to, and build a brand that can keep growing wherever your customers go. In This Episode, You’ll Learn: 00:00 What happens when the company that pioneered live selling files for bankruptcy? 03:15 The customer shift that took nearly 900,000 shoppers away from QVC. 04:15 The Blockbuster and Netflix lesson about adapting before the market forces you to. 06:45 Is your customer aging out of the sales channel you depend on? 09:00 The early live-selling model that helped sellers generate millions before today’s platforms existed. 11:00 What QVC could have done to follow its customers onto new platforms. 13:00 The first business metric to watch when you want to spot a customer trend early. 15:15 Why customer count can tell you something revenue alone cannot. 19:00 The financial numbers and obligations you need to understand as your business grows. 20:15 What gives small businesses an advantage when the market suddenly shifts? Resources + Links Join us in person at our Phoenix event this September HERE ! Ready to stop guessing and follow a proven system? Book your strategy call HERE ! Get business tips sent right to your inbox - join the newsletter ! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com
768. The Sales Channel Strategy That Protects Your Product Business
Aug 13, 202629 min
What happens when your biggest sales channel changes the rules? In this episode, I break down the revolt among Amazon sellers and why their fight over fees, advertising costs, and shrinking margins is a bigger lesson for every product-based business owner. I dive into why relying too heavily on Amazon, Etsy, or any other third-party platform can leave you vulnerable, why healthy profit margins give you more room to navigate changes you can't control, and why I've been teaching multiple sales channels since the beginning of The Product Boss. Tune in to learn how to diversify your sales channels, build your own email list and website, and create a product business that can keep growing even when the platforms around you change. In This Episode, You’ll Learn: 00:00 What happens when 400+ Amazon bestsellers push back against the platform? 02:15 Why building your business on someone else's platform comes with risk. 03:30 How healthy profit margins give you more flexibility when the rules change. 05:15 What Amazon’s advertising business means for sellers dealing with rising fees. 08:45 Why your business shouldn’t depend too heavily on one sales channel. 10:00 How to build a brand that can move when a sales channel changes. 11:45 How much of your business is built on rented land? 14:30 Ways to start growing your email list across different sales channels. 16:00 What happens when you have an email list but never use it? 17:45 The numbers to look at when evaluating your sales channel profitability. 20:30 How much of your revenue should come from a single sales channel. 22:00 The 2 assets every product business should keep building. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE ! Get business tips sent right to your inbox - join the newsletter ! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com
767. How to Build a Product Business That Gives You Your Freedom Back
Aug 6, 202614 min
Is your product business giving you the freedom you dreamed of, or does it feel like you're working harder than ever? In this Dear Jacq episode, I share why so many product business owners reach a point where their business depends on them for everything. I break down the leadership shift that helped me stop treating my business like a job I owned, why chasing balance isn't the answer, and the exercise that can help you start creating more space for the life you built your business for. Tune in to discover how to build a business that gives you the freedom you wanted from the very beginning. In This Episode, You’ll Learn: 00:00 What happens when the business you built for freedom no longer feels freeing? 03:00 Why doing more doesn't give you more control over your business. 05:45 The Blend framework that helps you make room for business and life. 07:00 5 questions to help you see what your business has been costing you personally. 09:00 The lesson from a $5 million business owner who finally took a real vacation. 10:15 3 reminders to help you lead your business instead of letting it lead you. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE ! Get business tips sent right to your inbox - join the newsletter ! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com
766. Why Business Success Won’t Make You Feel Like You’re Enough
Jul 30, 202621 min
Are you building a successful product business but still feeling like you have something to prove? In this episode, I talk about the “not enoughness” wound and why more revenue, bigger opportunities, and business success won’t automatically make that feeling disappear. I share how this belief can show up in your pricing, your profit margins, the opportunities you avoid, and even the constant pressure to create more products. Tune in to find out where you’re still trying to prove you’re enough and how to stop letting that belief make decisions about your pricing, your opportunities, and the future of your business. In This Episode, You’ll Learn: 00:00 Why success doesn’t always stop you from feeling like a fraud. 03:15 Why more revenue or recognition won’t make you feel like you’re enough. 05:30 How not feeling “enough” can lead to chronic underpricing. 07:30 Are you over-delivering at the expense of your profit? 08:30 Is feeling “not ready” keeping you from bigger opportunities? 09:15 Why do you keep adding new products instead of selling what already works? 11:30 The 3 shifts that can help you start breaking through “not enoughness.” 13:45 How to use the Performance Audit to separate strategy from proving yourself. 15:00 The one thing to stop and one thing to start in your business this week. 16:00 Why inner work and business strategy need to happen together. Resources + Links FREE Weekly Training: Learn How to Build a Million-Dollar Product Business Without Becoming the Bottleneck - Grab Your Seat HERE Ready to stop guessing and follow a proven system? Book your strategy call HERE ! Get business tips sent right to your inbox - join the newsletter ! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com
765. How to Overcome Fear of Success in Your Product Business
Jul 23, 202613 min
Could the biggest obstacle to your next level be the version of yourself you're holding onto? In this episode, I answer a question that many entrepreneurs think but rarely say out loud... what if you're actually afraid of succeeding? I talk about why this fear is more common than you think, how it creates invisible ceilings in your business, and share a mindset exercise to help you become the CEO your growing business needs. Tune in to start becoming the version of yourself your next level is waiting for. In This Episode, You’ll Learn: 00:00 What if you're not afraid of failure… but success? 02:30 Why fear of success is more common than most entrepreneurs realize. 03:30 How success changes your identity, responsibilities, and role as CEO. 04:45 What's the difference between being capable of more and being willing to hold more? 06:15 The "Bigger You Inventory" exercise for your next level. 07:45 The breakthrough that helped one founder grow to a $2 million business. 09:45 3 shifts in thinking to help you move beyond fear of success. 10:30 This week's challenge to step into your next-level self. Resources + Links DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode! Register for the FREE Live Workshop: Discover How to Scale Your Product Business to $1M HERE ! Ready to stop guessing and follow a proven system? Book your strategy call HERE ! Get business tips sent right to your inbox - join the newsletter ! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com
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