
Episode #12
Ep. 12 - Customers Ignore Your AI 3x More. Why Is It On Your Roadmap?
Every roadmap has AI on it. Almost none of it came from a customer. This is our first birthday episode, twelve episodes, twelve months, nobody has quit, and we spent it on the AI that turns up on the roadmap without a ticket, without an interview, and without a single customer's name attached to it. The number that framed the conversation: Gartner surveyed 3,000+ people and found they're three times more likely to reach for a third-party AI tool than the one their own vendor built for them. Company chatbot usage has been flat since 2022. The features are getting built. They're just being walked around. Anamarija and Jeff get into where these features actually come from, why "AI-powered insights" keeps appearing on slides nobody can define, and what it costs when the roadmap loses credibility with the people who have to build it, which is more than the wasted sprint. Also: whether pushing back with evidence works (sometimes), what to do when it doesn't, and why "mobile-first" and "web3-first" should have taught us this already. If you've ever shipped something you knew wouldn't get adopted, this one's for you. (00:39) The Gartner data: customers are routing around your AI(03:38) The AI features we all quietly ignore(06:00) Why product people adopt faster than everyone else(09:09) Where unrequested features actually come from(12:23) Vibe coding, feature bloat and congested menus(15:59) Is this hype, or is this control?(18:56) Mobile-first, cloud-first, web3-first, now AI-first(22:12) The hidden bill: burned trust and stranded investment(27:14) When leadership strong-arms the roadmap(31:51) Ego, control, and making it their idea What's on your roadmap right now that no customer asked for? Tell us, we read everything, and the best stories end up in future episodes. New episode every month. Follow the show so you don't miss the next one. Hosted by Anamarija Ledic and Jeff Callan.

