The Product Marketing Experts

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.

The Product Marketing Experts is a business podcast hosted by Jeffrey Vocell, Sharebird, with 92 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jeffrey Vocell, Sharebird hosts The Product Marketing Experts, a business show with 92 episodes published.

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  Episode #92

  Canva Ecosystem Marketing, Indy Sen on Product Marketing KPI's

  Aug 20, 202535 minS0

  <p>[00:01:00] - When you think about your own journey, what pulled you into product marketing in the first place, and how has that perspective evolved across Salesforce, Box, MuleSoft, Google Cloud, and now Canva?</p><p>[00:06:00] - Can you unpack what your LinkedIn bio quote means: "A good platform is a good story and a good story is also a good platform"?</p><p>[00:10:00] - Two-part question:</p>In some ways this means that the company has to be at a certain level, right? Early stage startups aren't really gonna have ecosystems - is that something you look for in...

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  Episode #91

  Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing

  Dec 18, 202419 minS0

  <p>Questions covered in this episode:</p><p> </p><p>00:21 Opening Question: Journey into and through product marketing<br>02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? </p><p>04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? <br>08:13 How do you empower your team to make informed leaps and how do you build space for them to do it?</p><p>10:51  How do you collaborate effectively with the rest of the marketing and product teams?<br>14:20 For product marketing prof...

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  Episode #90

  Lattice VP of Product Marketing, Emi Hofmeister on Storytelling

  Dec 11, 202427 minS0

  <p>Questions covered in this episode:</p><p> </p><p>00:19 Opening Question: Journey into and through product marketing<br>03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers? </p><p>06:08 How do you balance technical details, emotional storytelling, and the unique capabilities to tell a differentiated story at Lattice?<br>08:50 Do you have any data points that you regularly look at or would like to look at to tell how some of the stories are working or how some of that differentiation is resonating?</p><p>14:19  How do you prove to...

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  Episode #89

  Qualia VP of Marketing, Charlene Wang on Product Marketing KPI's

  Dec 4, 202429 minS0

  <p>Questions covered in this episode:</p><p> </p><p>0:18 Opening Question: Journey into and through product marketing<br>1:48  How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for product marketing? </p><p>05:33 How do you think about the reporting cadence and how that's historically worked best for you and your teams?<br>08:17  Do you have any advice for ensuring that KPIs are not just numbers on a spreadsheet but telling a compelling story?</p><p>12:37 How do you...

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  Episode #88

  Pendo VP Product Marketing, Jackie Palmer on Product Launches

  Nov 20, 202435 minS0

  <p>Questions covered in this episode:</p><p> </p><p>0:32 Opening Question: Journey into and through product marketing<br>2:57  Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success? </p><p>10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is cutting through the noise effectively? <br>18:35 How do you balance speed to market while ensuring that all of the launch elements are in place and fully ready?</p><p>22:20 How do you whether as a Pendo or in a...

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