
The Products to Services Podcast
#9 - Subscription Is Not a Pricing Decision: Inside Heidelberg's Equipment-as-a-Service Engine - with Frank Hiller (Deutsch, English subtitles)
<p>Episode in German - English subtitles available </p><p>Most companies say they want recurring revenue. Few are ready for the operational consequences.</p><p>Heidelberger Druckmaschinen launched its subscription model in 2018. Since then, more than 170 contracts have been signed - bundling printing machines, software, consumables and service into a single output-based offer, billed on impressions produced rather than equipment sold.</p><p>In this episode, Florian André sits down with Frank Hiller, Business Process Manager at Heidelberg, who joined the operational side of the subscription programme in 2019. Frank's job wasn't to design the commercial offer. It was to mak...




