The Publisher's Playbook

The Publisher’s Playbook podcast provides insightful and practical advice for publishers navigating the affiliate and commerce content industry. Featuring in-depth analysis, expert insights, and real world case studies, the series endeavors to empower its audience with the knowledge and tools needed to thrive in this dynamic sector.

The Publisher's Playbook is a business podcast hosted by impact.com, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

impact.com hosts The Publisher's Playbook, a business show with 15 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #5

  Creating a Category with Merry People

  Dec 8, 202527 minS2

  <p>In this episode, I’m joined by James Smith, General Manager at Australian footwear brand Merry People, the company turning “gumboots” into an everyday, anywhere boot.</p><p>We talk about how founder Dani Pearce spotted a gap between clunky farm rain boots and city-ready style, and turned it into a colorful, 100% waterproof product line that works from Whistler snow to Austin heat.</p><p></p><p>James shares how the team has brought this Aussie gumboot culture to the US, leaning into bold colors, “merry” branding, and a no-discount pricing philosophy.</p><p></p><p>We dig into the role t...

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  Episode #4

  The VIP of SMB with BILL

  Nov 21, 202519 minS2

  <p>On this episode of The Publisher's Playbook, Jerrid Grimm and Matt Robinson from BILL explore the niche world of B2B influencers and review sites and why SMBs love BILL.</p><p></p>

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  Episode #3

  New Year, New Gig with ISSA

  Nov 19, 202521 minS2

  In this episode of The Publisher's Playbook, Kurt Mangum II, Vice President of Strategic Partnerships at ISSA, discusses the founding story of ISSA, the importance of fitness certifications, current trends in the fitness industry, and the goals of their affiliate and creator programs. Kurt and Jerrid dig into the unique job guarantee offered by ISSA and the growing demand for fitness professionals, highlighting the opportunities for partners to engage with a credible brand in a thriving industry.

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  Episode #2

  Child's Play with Lovevery

  Nov 10, 202526 minS2

  Today I'm speaking with Colby Saenz from Lovevery. As a parent, I can immediately see the value of Lovevery playkits for keeping your kids not only entertained but helping them learn at the same time. And as a marketer myself I can see how activating creators, review sites and content publishers would be a great way to not only tell, but show how Love ervery has a positive impact on parents and their families every day. Colby and I dig into the company, products, business model and partnerships that are growing this incredible brand focused on helping kids ages 6 months...

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  Episode #1

  From Seed to Shelf with Cycling Frog

  Nov 3, 202519 minS2

  <p>Today I’m speaking with Ren Robinson, Ecommerce affiliate manager at Cycling Frog. It's clear that Cannabis has come a long way in the past decade. Beyond the regulatory changes we're also seeing companies like Cycling Frog take a deeper look at ingredients, production and packaging. Ren shares about the company, the products and what Cycling Frog cares about in a partnership.</p>

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Recent guests on The Publisher's Playbook. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.