The Quantum Spin
Passion is Key for Communicating Quantum
With the growing momentum and investment in the quantum sector, now is the time to tell a clear and compelling story about this powerful technology. That's the advice from HKA Marketing Communications leaders Cierra Lunde, Director, Strategic Content, and Mike Kilroy, Executive Vice President, who explain why the key to success is passion for quantum. In this episode of The Quantum Spin by HKA, Cierra describes her path to quantum tech and the strategies she uses to make quantum computing understandable for everyone. While Cierra has become a world-class communicator in a relatively short period of time, Mike weighs in based on his three decades in tech PR, including the last 7 years of quantum at HKA. 00:00 Welcome to Quantum Spin 00:34 Meet the New Director 01:25 Why Now for Quantum 03:15 Cierra’s Quantum Journey 05:16 Stories the Public Needs 07:08 Humanizing the Science 09:15 Multi Platform Strategy 12:13 GEO and Website Basics 14:48 How HKA Helps Now 16:11 Trends to Watch 18:52 Advice for Quantum Companies 21:49 Wrap Up and Where to Listen Mike Kilroy is the Executive Vice President of HKA Marketing Communications and a veteran PR executive with decades of experience in leading award-winning communications programs for top-tier, mid-sized and emerging technology companies. Mike was instrumental in the agency transitioning to representing the quantum industry back in 2019. He leads the team and oversees the strategic direction and tactical execution for all clients. Cierra Lunde is the Director of Strategic Content at HKA Marketing Communications, a deep tech journalist, a data analyst and a passionate advocate for deep tech. She created The Daily Qubit newsletter and founded Universum Labs, a platform that uses emerging technologies to drive scientific discovery and innovation with open-access tools. Cierra is a founding member of the Quantum and AI Learning and Innovation Alliance. She has carved her own path in science and technology and believes that access to science and discovery is a fundamental right. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients at HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 15 years. Connect with Veronica on LinkedIn: https://www.linkedin.com/in/veronicacombs/ Connect with HKA Marketing Communications on LinkedIn at https://www.linkedin.com/company/hka-inc--public-relations/ or on our website https://hkamarcom.com/
