
The Quiet Warrior Podcast with Serena Low
154. It’s Always Too Soon To Quit: Jay Setchell On Rebuilding After Catastrophic Loss
A Marine Corps ambulance driver is pinned in a burning car, his heart stopped, watching from the ceiling as three doctors walk away. He is seventeen years past a farm accident that nearly took his leg, and decades away from a swimming pool dive that will break his neck in four places and leave him paralyzed from the shoulders down. Jay Setchell — Marine Corps veteran, serial entrepreneur, inventor, and author of The Strength Within You: It's Always Too Soon to Quit — has now survived 73 surgeries. In this episode of The Quiet Warrior Podcast, he tells Serena Low how a childhood of hard farm labor, a mantra of "why not?" instead of "why," and a faith he never let go of, carried him through four near-fatal accidents and into building business after business, including the training company he runs today for firefighters, military, and law enforcement. Key Takeaways Jay traces his refusal to accept limits back to a father who let him think for himself and a grandmother who told him busy hands make a busy mind — the seeds of a lifelong instinct to ask "why not?" instead of "why." Nearly dying in a Marine Corps car accident didn't end his story — it revealed his fight. Jay describes watching doctors give up on him from outside his own body, screaming that he was still alive, and being brought back by a surgeon willing to try one more thing. A diving accident three weeks into his marriage broke his neck and stole his mobility — and he refused the prognosis. Told he would likely be paralyzed from the shoulders down for life, Jay walked again eight months later, crediting prayer, incremental progress, and a refusal to let go of the image of himself walking. Grief and grit sit side by side in his story of the crash that claimed the life of his friend’s wife while he was trying to save her husband — a reminder that his resilience came with a cost. Selling was never about the product — it was about being seen and cared for. Making sales calls on crutches and leg braces, he still finished number one in his organization, because his real skill was asking what the other person actually needed. Retirement at 41 wasn't the end — it was a pivot into building homes, then building a company that saves lives. From trade show displays to home construction to training simulations used by fire departments and militaries worldwide, Jay kept starting over, even as his body kept changing. "It's always too soon to quit" isn't a slogan — it's the argument of a life. Jay's closing reflection is that most people quit one step before the answer that was waiting around the corner. Chapters 00:00 — Welcome and introduction: meet Jay Setchell 00:45 — The one word that defines him: stubborn 02:28 — Childhood on a seventh-generation farm and learning responsibility young 08:44 — The feeding auger accident at seventeen 09:54 — Dying in a Marine Corps car crash and the out-of-body experience 14:39 — A year in the hospital, total self-reliance, and rebuilding a working life 19:35 — A second near-fatal accident on the road 22:24 — Career at a major telecom, and the diving accident that broke his neck 24:59 — Faith, prayer, and defying the paralysis prognosis 28:47 — Back to work on crutches, and the real meaning of selling 31:46 — Forced retirement at 41 — and starting over anyway 34:33 — Building homes, then building a life-saving training company 41:14 — The mantra behind it all: don't ask why, ask why not 53:23 — Lived experience versus learned experience 54:56 — Closing reflections and the ripple effect of one story About Jay Setchell Jay Setchell is a Marine Corps veteran, serial entrepreneur, inventor, and author of The Strength Within You: It's Always Too Soon to Quit . Raised on a seventh-generation family farm, he has survived four near-fatal accidents and 73 surgeries, including a broken neck that left him temporarily paralyzed from the shoulders down. He has built businesses spanning trucking, trade show displays, wide-format printing, home construction, and — most recently — a national and international training company supplying realistic smoke, sound, and simulation products to fire departments, military units, and law enforcement agencies. https://neverquittrying.com/ Work with Serena Standing at a career crossroads? If you’re successful on paper but quietly asking, “Is this still the life I want?” , Career Crossroads Counsel is a private 90-minute session designed to help you get underneath the overthinking and understand the decision you’re actually facing. Together, we’ll explore: Preserve — what still matters Release — what may be complete Recognise — what wants to begin Choose — what your next chapter needs to honour You’ll leave with a clearer map of your crossroads and your next moves. Book your Career Crossroads Counsel session HERE . Loved this episode? Leave a review to help other Quiet Warriors find the show. T his episode was edited by Aura House Productions

