The Rainmaker Podcast

The Rainmaker Podcast, hosted by Sally Lawson, is designed to help you grow your letting agency. With over 30 years of experience, Sally shares strategies to increase revenue, increase profit, and create automated lead generation for letting agents.As a letting agency business coach with Agent Rainmaker, Sally has helped agents add over £78,000,000 in revenue through her lettings agency training since 2016. This podcast features coaching sessions and interviews with top successes, movers & shakers of the industry to help letting agents achieve a 30% profitability model and beyond.

The Rainmaker Podcast is a business podcast hosted by Agent Rainmaker, with 85 episodes on record and a Required Pod Score of 80.

Agent Rainmaker hosts The Rainmaker Podcast, a business show with 85 episodes published.

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  The Rainmaker Podcast

  What SUCCESSFUL Letting Agents Are Doing Differently in 2026

  Aug 20, 20261h 20m

  GET AGENT RAINMAKER LIVE TICKETS NOW ► https://bit.ly/AgentRainmakerLiveWatch the full Agency Reborn Challenge and discover how letting agents are adapting to a changing industry, increasing revenue, improving profit and using AI, automation and global teams to build stronger businesses.Sally Lawson is joined by letting agency owners who share the changes they have made, the results they have achieved and what the future of letting agency could look like.00:00:00 The Letting Agency Reborn: What Needs to Change00:12:21 Gemma Warne: Automating Lead Generation with AI00:18:23 Craig & Amanda Ingram: Transforming Traditional Agency00:27:39 Andrea McCarrick: Getting Off the Tools00:35:09 Adil Ayub: Achieving the Impossible00:40:45 Alex Beaufoy: Making More Money and Gaining Freedom00:47:36 Sally Hatcher: Turning Around a 20+ Year Business00:52:48 Agent Rainmaker Live: Taking the Next Step00:54:41 Ali Durrant: Global Teams, AI and Remote Sales01:06:21 Rhiannon Llewellyn & Sophie Lang: The Road to £4 Million01:17:58 The Future of Your Letting Agency

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  The Rainmaker Podcast

  How Smart Agents Are Generating an Avalanche of Leads

  May 21, 202634 min

  In this episode of The Rainmaker Podcast, Sally Lawson is joined by Gemma Warne from Agent Marketer to unpack the future of digital marketing, AI, and lead generation for estate and letting agents. They discuss why so many agents are still struggling with poor quality leads, why old school marketing methods are rapidly becoming outdated, and how highly targeted funnels, AI tools, and nurture systems are transforming the way agencies generate business. From £3 landlord leads and automated AI conversations to avatar targeting and database nurturing, this conversation reveals how modern agents are building scalable lead generation systems while others are being left behind.

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  The Rainmaker Podcast

  The Real Money in Business Is in Acquisitions with Jonathan Jay

  Mar 19, 202637 min

  In this episode of The Rainmaker Podcast, Sally Lawson is joined by Jonathan Jay to unpack what really creates wealth in business. Jonathan shares the moment he realised that years of hard work running a business could never match the financial impact of a single deal. From buying businesses for one pound to turning them into million pound exits, he explains how acquisitions, not operations, can completely change your trajectory. You will hear the realities behind the headlines, including the risks, the mistakes, and the lessons most people only learn the hard way. If you have ever thought about buying a business but felt unsure where to start, this conversation will challenge how you think about growth and opportunity. Learn more about Jonathan: dealmakers.co.uk

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  The Rainmaker Podcast

  Why Running a Letting Agency Like a Landlord Nearly Broke This Business

  Feb 26, 202616 min

  In this episode of The Rainmaker Podcast, Sally Lawson is joined by Sunil Popat and Laura Johnson from Family Homes to unpack the real turning point in their letting agency journey. What started as a landlord led business built on favours, free work, and good intentions slowly became stressful, reactive, and unsustainable. Sunil shares the moment he realised the agency could not be run like a personal portfolio, while Laura explains the pressure of holding everything together behind the scenes. Together, they talk honestly about stepping back, restructuring the business, introducing proper pricing, outsourcing, and rebuilding the team in a way that finally gave them clarity, control, and a better quality of life. If you are running your agency on goodwill and hard work alone, this conversation will feel uncomfortably familiar.

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  The Rainmaker Podcast

  How Everyday Letting Agents Are Adding Millions to Their Businesses

  Feb 19, 202619 min

  In this powerful panel from Agent Rainmaker LIVE, Sally Lawson is joined by members of the Agent Rainmaker community who’ve achieved extraordinary growth for very different reasons, from first-time business owners to seasoned agency leaders. You’ll hear real stories of letting agents who’ve added £1.4M, £2M, £4.7M+ in additional revenue by changing how they think, operate, price, and structure their businesses. From acquisitions and optimisation to mindset shifts and stepping off the tools, this is an unfiltered look at what actually drives growth. If you’ve ever thought “that won’t work for me”. This conversation will challenge that belief. If you’re ready to stop guessing and start following proven systems that real letting agents are using to scale, get in touch with one of our team! https://www.lettingagency.training/sales-page-336836601695207822274

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