The Rainmaking Podcast

The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com

The Rainmaking Podcast is a business podcast hosted by Scott Love, with 371 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Scott Love hosts The Rainmaking Podcast, a business show with 371 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Rainmaking Podcast

  TRP 335: [Legal] Law Firms of the Future with Tim Keith

  Aug 18, 202628 min

  The legal industry is about to change faster than most law firm leaders are prepared for. Private equity is coming. AI is already here. And the firms that keep doing things the way they've always been done are going to find themselves squeezed from both sides. Tim Keith is the CEO and founder of Propense AI, an AI-driven cross-selling and client intelligence platform built specifically for law firms. He's watched private equity transform the accounting industry in real time — and he's convinced the same inflection point is coming for legal, faster than anyone anticipates. In this episode, Tim joins Scott Love to lay out a clear-eyed view of what the law firm of the future actually looks like, what separates the firms that will lead from those that will be absorbed, and what managing partners and partners should be doing right now to get ahead of it. You'll learn: Why Tim believes the traditional partnership model will change dramatically within the next five years How private equity reshaped accounting in under four years — and why legal is next Why "we've never done it that way" is the most dangerous strategy in the current market The "one-firm mentality" — why cross-selling is no longer optional and how the best firms are executing it What non-lawyer ownership of law firms already looks like in practice (Arizona's precedent) How the billing model is shifting toward value-based pricing — and what that will look like in practice Why the "black box" of legal work is disappearing and what that means for your competitive position The rise of niche AI-native law firms — and the partners who are already leaving BigLaw to start them Why the middle market is going to get "swallowed up" and what that means if your firm lives there 3 action steps law firm leaders and individual partners can take right now to prepare Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/Ej-q2TZ0eGE ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- ️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development. Subscribe to Rainmaking Magazine — free complimentary subscription: https://www.rainmakingmagazine.com ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- About Tim Keith: Tim Keith is CEO and founder of Propense AI. Our AI-driven platform analyzes historical data and market signals, providing firms with the insights they need to anticipate client needs before they arise. By enabling firms to serve with precision, we strengthen client relationships, enhance trust, and ultimately create greater value for everyone involved. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  The Rainmaking Podcast

  TRP 334: Power Under Pressure with Emma Zia

  Aug 13, 202629 min

  Pressure is inevitable. But whether it contracts you or expands you — that's a choice. Dr. Emma Zia has spent nine years helping founders, executives, and high performers figure out which voice they're listening to, and how to change it. Emma is a high performance expert, author of Power Under Pressure, and holds a Doctorate in Metaphysical Science. She works with leaders at critical inflection points — when the stakes are highest and the old patterns are loudest. In this episode, she joins Scott Love to unpack the Contractor vs. Expander framework, the six hidden unconscious patterns that quietly cap success, and the practical tools to break through each one. Scott calls this one of the most personally meaningful conversations on the Rainmaking Podcast — one he read aloud to his wife and daughter. It's a little different. And it might be exactly what you need. You'll learn: What the Contractor and Expander voices are — and how to tell which one is running your decisions Why you cannot outperform your inner world (and what that means for your business results) The 6 hidden patterns that keep high performers stuck: Imposter, Overdrive, Chaos, Fortress, Freeze, and Control The Dimmer vs. Inflator — two faces of the Imposter pattern and how to spot them in yourself Why Warren Buffett's success is an argument against the Overdrive pattern The PlayStation level analogy: why you can't skip to the next level without breaking through the current one first Why fighting reality only intensifies suffering — and what acceptance actually looks like for a high achiever How one client went from zero sales for six months to $60K collected in four weeks after a single session The visceral body exercise that tells you in real time whether you're in contraction or expansion 3 action steps to start accessing your power under pressure today Visit: https://therainmakingpodcast.com YouTube: https://youtu.be/pdS6k1sUZRk ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- ️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development. Subscribe to Rainmaking Magazine — free complimentary subscription: https://www.rainmakingmagazine.com ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- About Emma Zia: Dr. Emma Zia is a high-performance expert with over 9 years of experience working with leaders, founders, and teams during periods of growth and transition. She holds a Doctorate in Metaphysical Science and works with the unseen structures that drive success. Her approach blends psychological understanding with Extrasensory Perception (ESP), translating unseen principles into practical tools for becoming your best self in life and business. Links: Website: https://www.emmazia.com/ Book a session: https://calendly.com/emmazia/clarity-session-personal-business Get a copy of my book: https://www.amazon.com/dp/B0GY1C84Z3 Connect on LinkedIn: https://www.linkedin.com/in/emma-zia/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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  The Rainmaking Podcast

  TRP 333: [Legal] Elevating Emotional Intelligence for Lawyers with David Sarnoff

  Aug 11, 202627 min

  Research shows lawyers score below average in emotional intelligence compared to the general population. That gap is costing law firms talent, trust, and millions in preventable attrition. David Sarnoff is an ICF Certified Executive Coach, leadership trainer, and former attorney who founded Sarnoff Group LLC to do development work that actually sticks. He's also the co-author of Beyond the Courtroom: Proven Strategies from the Legal Field for Leadership, Emotional Intelligence, and Well-Being in the Modern Workplace. In this episode, David joins Scott Love to break down why emotional intelligence is so hard for lawyers to develop — and exactly how to build it. This is a legal-specific episode from the Sometimes Tuesdays series, and it's one of the most practically useful conversations the show has had on leadership, retention, and what actually keeps great attorneys and staff from walking out the door. You'll learn: Why lawyers as a population score below average in EQ — and what Martin Seligman's research on pessimism reveals about why The connection between low EQ and the legal profession's alarming rates of depression, substance abuse, and burnout Why 70% of what you communicate is nonverbal — and what partners are accidentally telling their teams without knowing it The "three words exercise" that reveals the gap between how you see yourself and how your team actually experiences you What the amygdala hijack is and why it makes otherwise rational lawyers act irrationally under stress The box breathing technique Navy SEALs use to stay calm in chaos — and how one practice group leader used it to stop a blow-up in real time What KKR discovered when they studied empathy in their portfolio company CEOs (it has nothing to do with being "nice") Why people don't leave law firms — they leave partners (and what the data says about attrition costs) How to use the EQI 2.0 assessment to get a baseline and track growth 3 specific action steps to start elevating your emotional intelligence today Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/HrfAyoqt9EQ ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- ️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development. Subscribe to Rainmaking Magazine — free complimentary subscription: https://www.rainmakingmagazine.com ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- About David Sarnoff: I founded Sarnoff Group LLC to do work that actually moves people, not just training that gets forgotten by Monday morning, but coaching and development that changes how leaders think, communicate, and show up for their teams. As an ICF Certified Executive Coach, leadership trainer, and former attorney, I bring a perspective most coaches can't offer: I've lived inside the high-stakes, high-pressure environments my clients navigate every day. That background shapes everything about how I work. Links: LinkedIn:  https://www.linkedin.com/in/davidsarnoff/Website:   www.sarnoffgroup.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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  The Rainmaking Podcast

  TRP 332: When to Say No to Business with Gina Rubel

  Aug 6, 202627 min

  "No is a complete sentence." It took Gina Rubel years of executive coaching — and nearly 25 years of running a top legal PR firm — to fully believe that. In this episode, she makes the case for why. Gina Rubel is the CEO and General Counsel of Furia Rubel Communications, a nationally recognized legal marketing, litigation PR, and crisis communications agency. She joins Scott Love for the Rainmaking Podcast's first-ever episode dedicated entirely to saying no — when to do it, how to do it, and why the most successful professionals in any field have mastered it. This conversation is packed with practical frameworks: red flag checklists, core values exercises, real-world stories from crisis comms and RFP negotiations, and the "yes, and" mindset that turns a firm no into a future opportunity. You'll learn: The 6 most common reasons a professional services provider should turn down business — and how to recognize each one early How to build your personal red flag checklist before you take another intake call Why your core values — not your revenue goals — should be the filter for every new client relationship The RFP negotiation story: how saying "we can't do this in time" turned into a stronger client relationship Why "no" doesn't always have to mean no — and how the "yes, and" approach keeps doors open How to actually say no to a prospect without over-explaining or burning the bridge Why culture fit doesn't mean identical culture — and what the real alignment requirement is The red flag you're probably overlooking: clients who don't value your advice When an existing client relationship warrants a no (and how to handle it with integrity) 3 action steps to start saying no to the right things starting today Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/DHktJ3_6xMw ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- ️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development. Subscribe to Rainmaking Magazine — free complimentary subscription: https://www.rainmakingmagazine.com ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- About Gina Rubel: Gina Rubel is the CEO and General Counsel of Furia Rubel Communications, Inc., a nationally recognized legal marketing, litigation PR, and crisis communications agency serving law firms, their clients, and legal industry organizations. Links: https://www.furiarubel.com/ https://www.linkedin.com/in/ginafuriarubel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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  The Rainmaking Podcast

  TRP 331: Brand Intelligence Through Strategic Listening with Paula Zirinsky

  Jul 30, 202624 min

  You think you know your brand. Your clients experience something else entirely — and that gap is costing you business. Paula Zirinsky is the founder of Zirinsky Strategy LLC and a marketing strategist with over four decades of experience helping law firms, professional services organizations, and global companies discover what their brand actually is — not what they assume it is. In this episode, Paula joins Scott Love to unpack brand intelligence, strategic listening, and the brand discovery process that reveals the hidden stories, emotional differentiators, and unexpected insights that separate the best firms from everyone who sounds exactly like them. You'll learn: What brand intelligence actually is — and why emotional differentiation matters more than rational differentiation Why "we know our brand" is the most dangerous thing a law firm can say The single most powerful question to ask a client that unlocks the stories behind your brand How the pause after "tell me a story" often produces the most valuable insight of any interview What the "triage" story reveals about finding a hidden differentiator hiding in plain sight Why process can be as powerful a brand story as personality How brand discovery interviews actually strengthen client loyalty — sometimes just by asking What blocks organizations from implementing brand work successfully (it's not budget) How strategic listening applies to lateral recruiting and partner development — not just marketing 3 action steps any firm can take right now to start listening differently — even without a consultant Whether you're a managing partner, chief marketing officer, or a solo practitioner trying to stand out in a crowded market — this episode will change how you think about what your brand actually is. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/auqwyRY0NeQ ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- ️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development. Subscribe to The Rainmaking Magazine — free 30-day trial: https://www.rainmakingmagazine.com ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- About Paula Zirinsky: Paula Zirinsky, the founder of Zirinsky Strategy LLC, is a seasoned marketing professional who excels in tackling marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives. With over four decades of experience, she possesses a proven track record in identifying growth opportunities for global companies and has a knack for building the necessary infrastructure and teams to drive strategy, branding, thought leadership, marketing, and business development. Paula is also well-versed in content creation, communications, digital programs, and the implementation of technology platforms. Links: https://www.zirinskystrategy.com/about https://www.zirinskystrategy.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

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