The Real Biz Life Chronicles

Unedited stories of Business, Branding and Life. Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way. RAW. Honest. Unedited.

The Real Biz Life Chronicles is a business podcast hosted by Tracy Fryer, with 159 episodes on record and a Required Pod Score of 80.

Tracy Fryer hosts The Real Biz Life Chronicles, a business show with 159 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #160

  Why Good Employees Quit | Becky Felstead #160

  Sep 24, 20261h 16mS3

  Send us Fan Mail Becky Felstead has made a career out of the conversations most workplaces would rather skip. Photojournalist, personal trainer, lived-experience speaker and now a workplace culture advisor and host of the Resource Podcast - she's had more reinventions than most people manage in a lifetime, and she'll tell you every one of them taught her the same lesson: look after your people, and the rest of the business follows. I'd been watching Becky's work for a good while before we finally sat down together. What struck me was her refusal to take the easy road. She left a stable path inside the mining industry to build something that didn't exist yet: a way of fixing workplace culture that most companies didn't even realise (or want to admit) they needed. In this conversation we get into why lecturing a room about being "part of the problem" falls completely flat, the turning point when she understood that the people she'd been blaming felt just as invisible as anyone, and a skill hardly anyone talks about - reading the room to know when staying quiet is the smarter move. We wander well beyond work, too: motherhood and the pressure of the clock, coming to terms with a future that might not look the way you planned, why running a business can feel steadier than the dating world, and what it takes to reclaim a voice you'd silenced for years. Anyone can hold a microphone. What sets Becky apart is the way she puts it down and listens. In this episode: 4:21 Ambition, dating, and the ticking clock 11:35 Making peace with a life that might look different 16:17 The journalist who inspired her, and the fight for change 22:36 The moment behind the camera that ended her photography career 27:13 Why living by your values costs you something every day 35:14 Starting a podcast to have the conversations nobody was having 40:07 What finally made her leave mining 49:17 "You're all part of the problem" and why it backfired 52:01 Healing before you bleed on people who didn't cut you 1:01:28 "Stay quiet, nobody likes a loud mouth" About Becky: Becky Felstead is a workplace culture advisor, keynote speaker, and host of the Resource Podcast. Drawing on years inside the mining industry and her own lived experience, she helps organisations see that people, profit, and culture are all the same conversation. She delivers keynotes and workshop series on mental health, resilience, and speak-up culture, and works as a people and culture consultant, helping leaders make sense of their people data before the gaps show up as turnover, conflict, and lost trust. She's also a contributing author to the collaborative book Try and Stop Us, writing on losing and reclaiming her voice. Away from work, she's driven by movement, the ocean, and conversations that skip the small talk and get straight to what someone believes, survived, or is building. Connect with Becky: Website Instagram LinkedIn The Resource Podcast With thanks: This episode is proudly sponsored by Cuppa Cartel . To celebrate, our listeners and the Cuppa Familia can enjoy a special rate on all coffee beans using code TRBLC at checkout. Discover your brand's potential with a free Brand Discovery session at designstudioperth.com.au/brand-discovery About Tracy: Tracy Fryer is the Director of Design Studio Perth, a branding and marketing agency dedicated to helping clients grow with confidence through brand strategy, identity, websites and marketing. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real, blending deep expertise with a passion for authenticity, creative excellence, and business success. Connect with Tracy Fryer: Website | LinkedIn | Instagram | TikTok | Design Studio Perth Follow The Real Biz Life Chronicles: Website | LinkedIn | Instagram | Facebook | Spotify | YouTube Email us at info@therealbizlifchronicles.com

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  Episode #159

  How To Get Clients Without Paid Ads | Coach Macka #159

  Sep 17, 20261h 6mS3

  Send us Fan Mail Mackenzie Burgoyne - aka Coach Macka - has spent years proving the same thing on the trail and in business: you're capable of far more than you think, as long as you don't give up. He gave up an $80,000 income in his early 20s to email $10 Word-document workout plans from his bedroom. He climbed Kilimanjaro alone. He ran the 1,000km Bibbulmun Track from Albany to Perth in under nine days. Ask him what ties it all together, and he'll tell you it comes back to one idea he calls his "noble quest" - a purpose bigger than the day-to-day that keeps you moving when everything says stop. I met Macka a few years ago through BNI, and I've watched his business transform ever since. This is someone who lives what he preaches. I've seen him at the front of races, socks off, blisters showing, still going. So I wanted to get him in the studio to talk about how he actually did it. When Facebook banned his very first ad before he'd spent a cent, he never went back to paid. He built DUBBEL on organic community instead, and to this day hasn't spent a dollar on advertising while leads still come in every week. In this conversation, we get into why more training won't fix your fitness if the "other 23 hours" are a mess, how he builds trust by letting people see the failures, why he frames luck as the intersection of opportunity and preparation, and the admission that this relentlessly independent founder still can't quite bring himself to ask for help. We also go well off script, into being swept toward the ocean mid-run, delirium at kilometre 700, and the uncomfortable truth about "you're just privileged." His business is called DUBBEL, and the mission is simple: put a personal trainer in the pocket of every member. This episode shows you the mindset behind it. In this episode: 1:50 Giving up $80k to email $10 Word-doc workouts 5:13 The soccer dream that wasn’t meant to be 8:27 Rock bottom, and climbing Kilimanjaro alone 14:29 What DUBBEL does and the "noble quest" behind it 21:55 Why more training won't fix you: the other 23 hours 23:58 Building trust by letting people see the failures 28:08 Getting clients without paid ads 35:55 The Bibbulmun Track: swept out to sea and delirium at km 700 44:01 Luck, belief and asking for help About Coach Macka: Coach Macka is an elite endurance athlete and entrepreneur, and the founder of DUBBEL, a tailored health and fitness system designed to help anybody reach their goals by connecting regular people with elite athletes and exercise scientists. His mission is to inspire his community to pursue the best version of themselves, and he leads from the front: an accomplished long-distance runner, in 2025 he ran the 1,000km Bibbulmun Track from Albany to Perth in under nine days. He grew up in country WA dreaming of becoming a professional footballer, earned an athletic scholarship to play and study in the USA, and - when that dream didn't quite land - channelled the same grit into building a business that's now inseparable from the way he lives. Outside of DUBBEL, he's happiest running, spending time in nature with great people, and learning something new whenever he can. Connect with Coach Macka: Website Instagram LinkedIn With thanks: This episode is proudly sponsored by Cuppa Cartel . To celebrate, our listeners and the Cuppa Familia can enjoy a special rate on all coffee beans using code TRBLC at checkout. Discover your brand's potential with a free Brand Discovery session at designstudioperth.com.au/brand-discovery About Tracy: Tracy Fryer is the Director of Design Studio Perth, a branding and marketing agency dedicated to helping clients grow with confidence through brand strategy, identity, websites and marketing. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real, blending deep expertise with a passion for authenticity, creative excellence, and business success. Connect with Tracy Fryer: Website | LinkedIn | Instagram | TikTok | Design Studio Perth Follow The Real Biz Life Chronicles: Website | LinkedIn | Instagram | Facebook | Spotify | YouTube Email us at info@therealbizlifchronicles.com

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  Episode #158

  Who Gets The House In A Divorce? | Marcus Procopio #158

  Sep 10, 20262h 2mS3

  Send us Fan Mail Most people meet a family lawyer on the worst day of their lives. Marcus Procopio would rather you met him before it. Commercial litigation, property, employment, wills, family law - he's seen it all. He worked for a national firm, then in-house, and in 2016 he opened a boutique practice with his own surname above the door. His name's on it, so everything he says, he says as himself. Last year Marcus gave six words of advice that got a bit of blowback: date people in your financial ballpark. Some people didn't love it. But he's not taking it back, and in this episode he explains exactly what he means, caveats and all. We get into why nobody actually understands "the system" until it's too late, the difference between prevention and cure, the divorce statistics that get worse with every remarriage, why you shouldn't invite the law into your private life on day one, what a homemaker of 30 years is really entitled to, and a 12-year property mistake that will make you check your own filing cabinet. Direct, precise, and genuinely on your side. This one's an education. In this episode: 4:53 The disclaimer a lawyer has to read before giving opinions in 2026 12:41 The real cost of not doing due diligence 18:22 How emotion overrides the logic you should be using 26:52 "Date people in your financial ballpark" - what it actually means 34:54 The divorce statistics: first, second and third marriages 50:34 The income gap, and what the higher earner isn't seeing 1:24:02 The homemaker myth: "he'll take everything" is nonsense 1:38:43 How not to fall into the will trap 1:44:19 The 12-year filing-cabinet mistake 1:55:39 The one thing to remember: slow yourself down About Marcus: Marcus Procopio is the Director and Public Notary at Procopio Legal, where more than two decades in the law have earned him a name for advice that's practical, affordable and focused on getting a result. His work spans a wide field — contracts, business and commercial matters, negotiation and dispute resolution, property and commercial acquisitions, and family law. Clients tend to remember two things about working with him: sharp, careful drafting, and a knack for cutting through complicated problems without leaving anyone confused. He says things plainly, so you always know where you stand, which is exactly what makes this conversation worth your time. Away from the office, Marcus looks after his fruit trees, plays a bit of guitar, spends time under the barbell, and keeps company with Lily, the firm's resident mascot. Connect with Marcus: Website LinkedIn With thanks: This episode is proudly sponsored by Cuppa Cartel . To celebrate, our listeners and the Cuppa Familia can enjoy a special rate on all coffee beans using code TRBLC at checkout. Discover your brand's potential with a free Brand Discovery session at designstudioperth.com.au/brand-discovery About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real-blending deep expertise with a passion for authenticity, creative excellence, and business success. Connect with Tracy Fryer: LinkedIn | Instagram | TikTok | Website Follow The Real Biz Life Chronicles: Website | LinkedIn | Instagram | Facebook | Spotify | YouTube Email us at info@therealbizlifchronicles.com

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  Episode #157

  How To Turn A Good Salary Into Real Wealth | Andreas Kettemann #157

  Sep 3, 20261h 17mS3

  Send us Fan Mail Big income, no plan. Andreas Kettemann returns to break down why a high salary doesn't make you wealthy A high income does not make you wealthy. Say it again for the doctors, the directors, the business owners - all the big earners secretly living from pay cheque to pay cheque. Andreas Kettemann is back, and this time the man behind our most downloaded audio episode isn't here to talk theory. He's here to tell you where wealth actually starts: the first decision, the order of moves, what he'd do if he was starting from zero. Since we last had him in the chair, Andreas has become a dad, grown 3D Wealth by adding two staff members, and bought a business property. But his message hasn't changed. Wealth isn't what you earn, it's what you decide, decision by decision, from wherever you're standing right now. In this one, we get into lifestyle creep and the brand new car that always comes first, what a broke high earner looks like up close, why "I'll catch up later" is the most expensive lie in personal finance, the five-year hole every business owner falls into - and the one boring habit Andreas wants every listener to start the second this episode ends. It might just be the nudge you needed. Grab a pen and a notebook for this one. In this episode: 7:21 Where a strong income actually disappears to 11:36 What a broke high earner looks like up close 13:40 Wearing different hats: paying yourself like an employee 16:22 The five-year pattern every new business runs through 30:41 Save first, spend what's left - the mindset shift 38:35 Spare cash at month end - where should it go? 41:38 Super: the giant investment nobody checks 50:01 The number one reason couples split 1:03:32 The 50/30 rule for high earners 1:09:15 The one move to make the second this episode ends About Andreas: Andreas is the founder of 3D Wealth , where he helps high-income professionals, medical specialists and business owners bring clarity and structure to the complicated stuff - superannuation, tax strategy, insurance and debt. A chartered accountant with a Master of Professional Accounting and qualifications across financial planning and mortgage broking, he was named 2025 Insight Investment Services Financial Adviser of the Year. His approach is holistic and built for the long haul: he'd rather be your partner for the next decade than your advisor for a single transaction, because that's what actually creates lasting results. Outside of work, Andreas is all about staying active, spending time with family and friends, and never being done learning. Connect with Andreas: Website LinkedIn Email With thanks: This episode is proudly sponsored by Cuppa Cartel . To celebrate, our listeners and the Cuppa Familia can enjoy a special rate on all coffee beans using code TRBLC at checkout. Discover your brand's potential with a free Brand Discovery session at designstudioperth.com.au/brand-discovery About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real-blending deep expertise with a passion for authenticity, creative excellence, and business success. Connect with Tracy Fryer: LinkedIn | Instagram | TikTok | Website Follow The Real Biz Life Chronicles: Website | LinkedIn | Instagram | Facebook | Spotify | YouTube Email us at info@therealbizlifchronicles.com

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  Episode #156

  #156 How to Close More Sales Without More Leads - Dave Edward

  Aug 27, 20261h 19mS3

  Send us Fan Mail He built Perth's largest trade business in 3 years with no experience. Here's the sales process he used. Dave Edwards has spent 40 years dissecting the moment a customer decides. He’s sold for global companies, led sales teams, built six businesses of his own, and learned more from his one failure than from any of the wins. Ask him what he’s taken from it all, and he’ll tell you that it all comes back to a single belief: it's never the product, it's the experience around it. I first met Dave over Zoom a few years ago, and after a coffee earlier this year I knew I had to get him on the show. This is a man who gave up the good life in the UK to move his family across the world and start again. He wanted to prove that his system for success works in any industry, and he decided to do it by going all in on the move everyone thought was crazy: starting a trade business at the age of 49, with soft hands and no experience. Three years later he sold it as the largest in Perth, with 147 five-star reviews. In this conversation, we get into why more leads won't fix a sales problem, the "messy middle" most business owners ignore, the tiny touch points that win or lose the sale, how to make customers feel safe instead of stupid, and why taking full responsibility for failure is one of the best gifts you can give yourself. We also go well off script, into ice baths, wing walking, men's mental health, and the power of gratitude. His business is called Touchpoint Sales Consulting, and the name is the whole philosophy: every small interaction either wins the customer or loses them. This episode shows you how to get them right. In this episode: 6:01 Falling into sales and discovering a gift 8:38 Why human connection matters more in the age of AI 13:37 Can you fix a sales problem with a marketing solution? 14:47 The one tiny tweak that flooded a client with enquiries 19:51 How to become a business that's easy to say yes to 25:03 Getting Google reviews while the customer's buzzing 36:31 Starting a trade business at 49 to prove the system works 40:33 Never make a customer feel stupid 49:07 Men's mental health and the art of getting uncomfortable 59:30 Six businesses, one failure, and taking responsibility About Dave: Dave is the founder of Touchpoint Sales Consulting , where he helps small business owners fix the sales process problems they often mistake for marketing problems. Using his "From Prospects to Profits" framework, he builds customer journeys rooted in trust, clarity, and ease. His philosophy is simple: be memorable, and make every customer interaction a positive touch point. With 40 years in sales, Dave has led teams for global companies and built six businesses of his own - most notably building and selling one of Perth's largest trade businesses in three years, just to prove his systems work in any industry. Outside of work, he's all about family, the ocean, exercise, music, and travel, and is a passionate advocate for self-care in men, vulnerability, and gratitude. Connect with Dave: Website Instagram LinkedIn With thanks: This episode is proudly sponsored by Cuppa Cartel . To celebrate, our listeners and the Cuppa Familia can enjoy a special rate on all coffee beans using code TRBLC at checkout. Discover your brand's potential with a free Brand Discovery session at designstudioperth.com.au/brand-discovery About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real-blending deep expertise with a passion for authenticity, creative excellence, and business success. Connect with Tracy Fryer: LinkedIn | Instagram | TikTok | Website Follow The Real Biz Life Chronicles: Website | LinkedIn | Instagram | Facebook | Spotify | YouTube Email us at info@therealbizlifchronicles.com

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