
The Real Math of Business with Alena Bennett
Athletes, Actors & Entrepreneurs: What High Performers Know About Pressure with Bernadette Schwerdt
What is it like to be in the headspace of someone just before they kick the goal after the siren to win the game?In this episode, Bernadette Schwert shares her unique insights on high performance, the importance of managing friction, and the power of curiosity and empathy in business and life. Discover practical strategies for achieving your goals and creating meaningful connections.Bernadette is an award-winning Australian entrepreneur, author and copywriting coach. She is the founder of the Australian School of Copywriting and has helped thousands of business owners and writers create high-performing content.A former senior account director and copywriter at Young & Rubicam, she has worked on campaigns for brands including Apple, American Express, Optus and Colgate. She is a TEDx speaker and the bestselling author of How to Build an Online Business and Secrets of Online Entrepreneurs.She was also the co-author of Radek Sali’s book How to Build a Billion Dollar Business, and is a ghostwriter for many of Australia’s top CEOs and entrepreneurs. Her book, "Secrets of the New Online Entrepreneurs," is out now.Finally, you may have seen her on TV as well. Bernadette is a professional actor and has appeared in Neighbours, The Games, Round the Twist, Winners and Losers and Jack Irish. She is also a trained yoga teacher and was the inaugural in-house mindfulness coach for the Carlton Football Club.To grab your copy of SECRETS OF THE NEW ONLINE ENTREPRENEURS:https://bernadetteschwerdt.com.au/books/To Reach out to Bernadette:https://bernadetteschwerdt.com.au/au.linkedin.com/in/bernadetteschwerdthttps://www.copyschool.com/For more information on Alena and the Real Math of Business:https://www.alenabennett.com.au/https://www.linkedin.com/in/alenabennett/Chapters:00:00 Introduction to The Real Math of Business04:40 The Importance of Slowing Down06:02 Introducing Bernadette Schwerdt08:02 Bernadette's Career: From Actor to Author13:46 What Connects High Performers: Athletes and Actors19:36 Balancing Creativity/Performance with Money24:49 Working in Your Area of Passion27:10 Navigating Changes in the Market with Culture28:20 Navigating Friction30:40 Lessons From Interviewing the Ultra-Wealthy34:37 Exploring the Math:People Ratio47:00 Lower Stakes Work: Applying this Information50:12 Why Everyone Needs Copywriting Skills55:46 How Would You Like To Be Remembered?59:38 Listener Question: Staying Positive Amid Negativity

