
The Real.TO Podcast
Switching the Narrative with Riva Finkelstein
️ Episode 18 — Riva Finkelstein, Principal & Founder of Switchboard Strategic CommunicationsShe started in Journalism and found her calling in PR. Riva Finkelstein has spent 15+ years in strategic communications and marketing — building brands and reputations across the development industry, from condo launches to city-building conversations that shape entire neighbourhoods.In this episode of The Rea.TO Podcast, we talk about: Her career path from journalism into PR, and what that shift taught her about storytelling The opportunities and stories she's passionate about and what we need to be talking about. The launch of her own company, Switchboard Strategic CommunicationsRiva has a gift for taking complex real estate and city building stories and making them land — with media, with communities, with the public. If you've ever wondered how a background in journalism becomes a launchpad for a PR career (and eventually your own company), this one's for you.https://www.linkedin.com/in/rivafinkelstein/

