The Real Word

Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

The Real Word is a news podcast hosted by real estate professionals and, with 410 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

real estate professionals and hosts The Real Word, a news show with 410 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Real Word

  Zillow Just Announced Brands Can Reach Its Home Shoppers On Pinterest | The Real Word 418

  Aug 18, 202625 min

  Byron Lazine and Nicole White discuss the latest real estate industry news: Zillow Elevate, how it’s monetizing housing data through Pinterest, and what agents can offer that portals can’t. BAM Camp Team Leaders: https://bamcamp.remindermedia.com/ : https://www.skool.com/bamx : Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily ✅ Stay Connected With Us Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.zillow.com/news/zillow-brings-housing-intent-to-pinterest/ https://www.zillow.com/brands/ https://www.linkedin.com/feed/update/urn:li:activity:7492725295234338816/ ⏰ Timestamps: 00:00-00:34 Intro 00:35 Zillow Just Started Selling Your Data to Pinterest 02:19 200+ Signals: Inside Zillow's New Ad Targeting Machine 03:30 Prediction Time: What’s the Next Move for Zillow Elevate? 05:34 235 Million Users, Only 4 Million Transactions a Year 06:39 How Does Zillow’s Move With Zillow Elevate Change That? 09:54 Does This Make the Agent’s Trusted-Vendor Network More Valuable, or Does Zillow Risk Replacing the Agent as That Connector? 11:18 Why Nobody Has Cracked the "Uber Eats for Contractors" Problem 13:58 Nicole's Framework for Matching Clients to the Right Contractor 16:42 Small-Town Reputation Is the One Thing Zillow Can Never Replace 17:10 What Can an Agent Provide That Zillow Elevate Can’t Replicate? 18:31 "If You Think Zillow's Doing This for You, You're Kidding Yourself" 21:16 The $100M+ Team Merge Sale That Proves Portal Partnerships Pay Off 23:26 Byron and Nicole Close With the "Triggering" Bit BAM PARTNERS .: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign : Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about : Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ : The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ : The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ : Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #Zillow #RealEstateNews #WhatIsZillowElevate

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  The Real Word

  New AI Survey Says 100% AI Adoption Could Crush Small Brokerages | The Real Word 417

  Aug 11, 202624 min

  Byron Lazine and Nicole White discuss near-total AI adoption, whether it levels the playing field for independent brokers, why small brokerages are at risk, and how agents can stand out when everyone is using AI. Plus, the credit card exercise eXp CEO Leo Pareja wants every agent to run. BAM Camp Team Leaders: https://bamcamp.remindermedia.com/ : https://www.skool.com/bamx : Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you: https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily ✅ Stay Connected With Us Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.globenewswire.com/news-release/2026/08/05/3339415/0/en/real-estate-s-ai-opt-out-is-nearly-extinct-new-delta-media-analysis-finds.html https://www.instagram.com/reels/Dbm_-uGlnCl/ https://www.youtube.com/watch?v=xLP5lH3-6Tk ⏰ Timestamps: 00:00 - 00:25 - Intro 00:27 - New Data Shows AI Adoption Is Basically Saturated 01:54 - The Number of Leaders Calling AI Critical Nearly Doubled in a Year 04:28 - Does AI Level the Playing Field for Regional Independents? 06:35 - Are Small Independents Getting Left Behind? 08:29 - If These Brokerages Are Winning, Somebody Else Is Losing 09:47 - Small Brokerages Were Already at Risk, But There's a Loophole 10:29 - Is the Era of Agents Stitching Together Five or Ten Different Tech Tools Coming to an End? 13:03 - The Exact Exercise Leo Pareja Wants Every Agent to Run on Their Credit Card Bill 15:27 - Why Salesforce Isn't Going Anywhere Even in an AI Coding World 17:50 - So What Actually Makes an Agent Stand Out? 18:34 - The Creative Strategist Who Went From Gary Vee to Alex Hormozi 20:02 - The Two Ways to Build a Brand From Absolute Zero BAM PARTNERS .: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market: https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign : Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! https://www.skool.com/bamx/about : Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/ : Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. https://shilo.ai/ : The most trusted provider of comprehensive real estate data nationwide. Try it FREE: https://trial.propstreampro.com/bam/ : Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant: https://www.summitvasolutions.com/byronlazine-referral #AI #RealEstateNews #RealEstate

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  The Real Word

  Ivy Zelman’s Big Warning About Housing Supply

  Aug 10, 202637 min

  On today’s Hot Sheet, Byron Lazine discusses Ivy Zelman’s statements on the housing market, housing inventory data, and the Employment Situation report for July. BAM Camp: Team Leaders: https://bamcamp.remindermedia.com/ : https://www.skool.com/bamx/about Skool page for today’s Hot Sheet: https://www.skool.com/bamx/classroom/c97be769?md=11b71c94fb584921b3d9f64360d7c57e Tune in every Monday that the markets are open at 9:30am EST on BAM YouTube. Subscribe today so you never miss a show: https://tinyurl.com/aatxhaka Instantly connect your leads and clients with a menu of cash offers and selling solutions. Zoodealio's cash offer platform is included in your BAMx membership (over $2,300 annual value!). https://www.skool.com/bamx/about BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers. Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily Check out BAM: https://nowbam.com/ Connect with Byron Lazine: https://www.instagram.com/byronlazine . The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s market. https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you. https://remindermedia.com/bamsample/ Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/ Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. https://shilo.ai/ The most trusted provider of comprehensive real estate data nationwide. Try it FREE. https://trial.propstreampro.com/bam/ Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant. https://www.summitvasolutions.com/byronlazine-referral #housingmarket #IvyZelman #employment

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  The Real Word

  Howard Hanna CEO Challenges NAR Over The Realtor Title | The Real Word 416

  Aug 4, 202621 min

  Byron Lazine and Nicole White discuss Howard “Hoby” Hanna's push for a two-tier system, a three-year minimum track record to call yourself a Realtor, and the bigger questions: would NAR lose members over it, and would it actually change how consumers see Realtors? BAM Camp Team Leaders: https://bamcamp.remindermedia.com/ : https://www.skool.com/bamx : Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily ✅ Stay Connected With Us: Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.post-gazette.com/business/career-workplace/2026/08/01/real-estate-realtor-designation-titles/stories/202608020020 https://www.realestatenews.com/2026/07/16/can-nar-build-an-ethics-monitoring-tool-and-will-it BAM PARTNERS .: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign : Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about : Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ : The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ : The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ : Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #NAR #IndustryNews #Realtor

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  The Real Word

  NAR Just Announced Major Changes For Realtors In Q2 Update | The Real Word 415

  Jul 28, 202625 min

  Byron Lazine reviews NAR’s latest strategic plan update, handing out direct grades on everything from lobbying wins to tech missteps. He shares unfiltered broker sentiment on legal protections, copycat lawsuits, and why NAR must prioritize political battles over bloated committees. BAM Camp: https://bamcamp.remindermedia.com/ : https://www.skool.com/bamx : Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily ✅ Stay Connected With Us Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.nar.realtor/about-nar/2026-2028-nar-strategic-plan/update https://nowbam.com/inside-nars-second-quarter-strategic-plan-progress-report/ https://youtu.be/g3IwX4C75L4 https://www.youtube.com/watch?v=mIfe3dxs_WA&t=427s https://youtu.be/BSRBoJbc8f0 BAM PARTNERS . The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! https://www.skool.com/bamx/about Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/ The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. https://shilo.ai/ The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #NAR #RealEstateNews #TheRealWord

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.