Episode #108
#108 Why Your Holiday Ads Aren't Converting (Fix This First)
You pour money into ads during the holidays and watch it disappear. Your traffic goes up, your spend goes up, but the sales don't follow. If that's the frustration, this episode is the fix. In Part 3 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert Nora Arzoumanian (20+ years scaling product brands) to break down paid ads and creative for Q4, how to stop wasting budget and actually get traffic that converts before the costs spike in November. Here's what you'll learn: – Why your holiday ad costs explode, and how to spend less by starting now – How to warm up your audiences and build your funnel before the rush – Where your budget should go in October vs November – Why turning ads on and off is quietly killing your results – What's working in creative right now: UGC, video, and static – Why the creative, not the targeting, now drives everything – ROAS, CPM, CPC, CPA explained simply Catch up on the series: Part 1 – Website & Conversions: https://youtu.be/NukNBBi4BxI?si=rGp-jmpJVI2POImX Part 2 – Email & SMS: https://youtu.be/YqIGwUHZ3HY?si=XifCJ3lBKdfJPIJu Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ New episodes drop monthly through December. Subscribe so you don't miss Part 4. Chapters 0:00 – Why your holiday ads aren't converting 3:19 – Start now: test before costs spike 8:34 – Where your budget should go, month by month 12:56 – What creative actually works right now 31:47 – The ad metrics that matter (ROAS, CPM, CPC, CPA) 43:59 – The 3 things to do before the holidays
