The Responsible Marketing Podcast

Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible. Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.

The Responsible Marketing Podcast is a business podcast hosted by Jo Long, with 34 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jo Long hosts The Responsible Marketing Podcast, a business show with 34 episodes published.

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  Episode #5

  Season 5, Episode 5: Tamma Carel, Imvelo Ltd. and ICOR Systems

  Jul 28, 202651 minS5

  Joining me today is Tamma Carel, founder of Imvelo Ltd and co-founder of ICOR Systems, businesses created to help organisations ensure they are compliant with legislation and become more educated in becoming more responsible. Tamma had a fascinating upbringing, which, unbeknownst to her at the time, gave the foundations of where she finds herself now in her career. I’ve wanted Tamma to guest for some time, so I was absolutely delighted when she agreed, and I know many of you will find our chat incredibly interesting. Tamma and I discuss legislation and who is truly responsible the ethos of nurturing nature and the ‘alternative’ mermaid sustainability basics, consequences and benefits habit stacking and net zero claims and the next work generation in and around STEM industries. Tamma also gives us some tips and advice around frameworks and processes to help discover current levels of compliance and ‘good’ business practices that might already be captured in your organisation. Tamma also has a brilliant weekly email called '5 Favourites Friday' where she picks out 5 favourite responsibility-led posts across social media, which keeps you up to date with the news without having to search for it yourself. You can sign up to receive her email through the link to the Imvelo website. Tamma's book recommendation is Collapse by Jared Diamond . And you can find Tamma on LinkedIn or via her websites ICOR Systems and Imvelo . #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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  Episode #4

  Season 5, Episode 4: Dave Head, Northern Digital

  Jul 14, 202656 minS5

  My guest today is Dave Head from Northern Design, an exceptional brand and graphic designer and data guru, who really knows how to make branding and user experience deliver for your brand or organisation. Dave and I discuss: 📋 The trials, tribulations and benefits of testing your audience, ⚖ How to balance human and AI, 👾 Is AI really eating the world, and is the bubble going to burst for AI tech, 🧑‍⚖️ And who draws the line on what’s acceptable or not. Dave also gives us some tips, advice and warnings about using AI, and feel free to check out the apps Dave has built specifically around hidden tax and Ichthyosis (if you want to know more about this condition, please visit https://www.ichthyosis.org.uk/ or https://firstskinfoundation.org/ ). We also learn a new mantra for business, see if you can spot it. Also, a quick apology for the police siren, I guess it proves this podcast isn’t AI generated, and there are a few naughty words that appear in this episode, only used in context. Dave's book recommendations are: The Subtle Art of Not Giving A F*ck by Mark Manson Logo Design Love How Not To Be A Dick by Megan Doherty. And you can contact Dave via email (dave@northern.digital), find out more on the Northern Digital website , or find him on LinkedIn . #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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  Episode #3

  Season 5, Episode 3: Terry South, ISR Laser

  Jun 30, 202656 minS5

  This time, I am joined by Terry South, Technical Support Manager at ISR Laser. My conversation with Terry covers all number of areas, from first impressions, the education system, idea generation, and where China might just have it right in terms of business. We kick off with Terry’s incredible engineering career in the military, clearing land mines and working across the world, how responsibility comes in all sorts of guises and it’s up to each of us to see where our responsibilities lie, and of course we talk about ISR’s unique proposition, one that lends itself to keeping costs down, machines turning, contributing to reducing carbon footprint, and finding new markets in unusual places. There’s a lot packed into this episode, so without any more delay, let’s dive straight in. Terry's book recommendation is Thatcher’s Spy by Willie Carlin . And you can find Terry on LinkedIn , more about ISR on their website and via Facebook , where there are many videos to watch! #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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  Episode #1

  Season 5, Episode 1: Matt Paneitz, Long Way Home

  Jun 2, 202631 minS5

  <p>We’re kicking off Season 5 with an absolute belter, talking to Matt Paneitz, Executive Director of Long Way Home, absolute game changers for education, sustainability and reutilising 'trash' in Guatemala and beyond.</p><p>Matt and I talk about</p><p>🩵 Matt’s career from paramedic to the Peace Corps, and not being able to leave Guatemala behind,</p><p>💰 The financial value of trash,</p><p>💭 how dreaming can extinguish barriers,</p><p>🎸 and how punk might never have happened!</p><p>I can’t wait for you to hear about what Matt and the team have achieved and how they're sl...

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  Episode #8

  S4, Bonus Episode (8): Kennedy, Email Marketing Geek / Email Marketing Heroes

  Dec 19, 202555 minS4

  <p>I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing Geek and founder of Email Mark...

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