
The Risepreneur Podcast
Navigating Entrepreneurship with Behavioral Science Expert Hugh Massie | Risepreneur Podcast | Ep. 66
<p>In this episode of The Risepreneur Podcast, we sit down with Hugh Massie — entrepreneur, innovator, and founder of DNA Behavior. With decades of experience in wealth management, behavioral economics, and leadership, Hugh shares how he transitioned from being a CPA at Arthur Andersen to building a global platform that helps people understand decision-making and money behavior at a deeper level.We dive into:🔹 The origin story behind DNA Behavior🔹 Why hardwired behavior shapes our biggest strengths and struggles🔹 The 10 DNA Styles and how they impact leadership, money, and relationships🔹 How entrepreneurs can use behavioral insights to hire better, build trust, and sca...






