The Rockstar CMO F'in' Marketing Podcast

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com .

The Rockstar CMO F'in' Marketing Podcast is a business podcast hosted by Rockstar CMO, with 388 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Rockstar CMO hosts The Rockstar CMO F'in' Marketing Podcast, a business show with 388 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #335

  The Sh*t Does Not Get Done in Your Org Chart Episode

  Aug 15, 202633 minS1

  This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog: Your Marketing Org Chart Is Fiction.  They discuss:  The VP everyone quietly routes around How do we make the most of the AI opportunity? If everyone kinda knows how to get shit done, why does this matter? What should marketing leaders be doing instead? What should marketing leaders be trying this week? On the topic of getting shit done, Robert Rose had to go do that and was not able to join Ian in the bar, but he should be back next week. .  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Bear Essentials: Your Marketing Org Chart Is Fiction Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  Episode #334

  The Ken on Win/Loss and Robert on AI Search Episode

  Aug 8, 202659 minS1

  This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis. They have a fascinating discussion about the value of having a good win/loss program, speaking directly with customers, avoiding the blame game, and the surprising insights Ken has found doing this over the years.  Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss GEO and SEO, drawing on data and experience from the Content Marketing Institute website, and how being top of the search results does not equate to being recommended by an LLM. Enjoy! — The Links The people: Ian Truscott on LinkedIn   Ken Schwartz on LinkedIn Robert Rose on LinkedIn Mentioned this week: PSP Enterprises AI Search Optimization: Why Keyword Ranking Isn’t Enough Anymore Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The weekly Beat Newsletter Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  Episode #333

  The GTM Theatre and Formative Debt Episode

  Aug 1, 202654 minS1

  This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to discuss an article from Matt Heinz on his Substack - Most GTM Alignment Is Theater - What two decades of alignment frameworks miss, and what the GTM teams actually winning are doing instead. The discuss 5 things that inspired them from the article: It’s not the process, it’s the discipline What AI is changing/not changing The ICP conversation The Win/Loss conversation The importance of trust Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss the impact of AI on early marketing careers. Specifically, they discuss the tension between being encouraged to use AI tools (and the trope that you’ll be replaced by someone who is using them if you don’t) and the increasing “detect AI in the writing” functionality that is being inserted into tools and LinkedIn’s “AI Slop” button, and how using AI is seen as poorer quality.   Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Most GTM Alignment Is Theater - Matt Heinz We didn't start the fire... - Robert Rose - Lens This Old Marketing: Doing the Job Is no Longer Enough Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Trust by Prince on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  Episode #332

  The Simon Brings the Research, and Robert is Overthinking Episode

  Jul 25, 20261h 1mS1

  This week, Simon Daniels, Principal Consultant at Accenture Song, a marketing and revenue operations expert and former Forrester analyst, is back in the studio, and he arrives clutching the results of the “Accenture Song Client Buying Index 2026”- which was shared at a recent “Rethink’ event, and in keeping with the editorial policy of the show, he shares his 5 f’in’ favorites.  Ian then joins Robert Rose, Chief Trouble Maker at SeventhBear, in our virtual bar, to discuss the tension of quality, price, or convenience when it comes to having AI create our content, as we assume everyone wants quality, but maybe they want it quicker, cheaper, and more convenient.  Enjoy! — The Links The people: Ian Truscott on ⁠LinkedIn⁠  Simon Daniels on ⁠LinkedIn⁠ Robert Rose on LinkedIn Mentioned this week: Accenture Song: Growth Through Relevance What's Broken in GTM and How to Fix It - Podcast Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The ⁠Beat Newsletter⁠ Rockstar CMO on ⁠the web⁠, ⁠Twitter⁠, and ⁠LinkedIn⁠ Previous episodes and all the show notes: ⁠Rockstar CMO FM⁠. Track List: ⁠Stienski & Mass Media - We'll be right back⁠ Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like ⁠Apple⁠, ⁠Amazon⁠, and ⁠Spotify⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

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  Episode #331

  The Whispered Brand Voice and Boundary Spanners Episode

  Jul 19, 202653 minS1

  This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline  They discuss:  A brand voice guide is only useful if it becomes a habit AI makes brand discipline more important, not less Voice and tone belong to everyone, not just the brand team Make guidance practical and measurable Test whether your brand actually sounds like itself Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brain on a marketing topic over a classic cocktail. This week, Ian and Robert discuss not busting the silos, drawing on his article for the Content Marketing Institute, How To Fix Marketing Silos Without Breaking Them Down, and Robert introduces us to the term "boundary spanners." .  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Your Voice and Tone Aren’t Guidelines, They’re Discipline How To Fix Marketing Silos Without Breaking Them Down Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

  ListenShow Notes

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