The Roofer Show

If you’re a Roofing Contractor looking to grow yourbusiness, make more money, and have more freetime this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting.Each week Dave interviews the industry’s topexperts to pull out their best business tips andstrategies that you can use to take your business tothe next level. Get the answers to the questions you have to theday to day problems you face in the “real world ofconstruction” from those that have been there and done it.Whether you have a shop of 1 or 100 there’s something here for you.

The Roofer Show is a business podcast hosted by Dave Sullivan, with 509 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dave Sullivan hosts The Roofer Show, a business show with 509 episodes published.

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  The Roofer Show

  491: Your Roofing Closing Rate Is Wrong with John DeLaurier | Roofing Business Health Check

  Aug 16, 20261 hour

  Most roofing contractors believe they know their closing rate. The problem is that they are usually calculating it incorrectly—or relying on gut feeling instead of accurate numbers. In this episode, Dave is joined by former Roofer Show co-host John DeLaurier from ProLine to examine the sales leg of the Roofing Business Health Check. They explain why “we need more leads” is often the wrong diagnosis, what a CRM should actually do for a roofing contractor and which numbers belong on a useful sales dashboard. You’ll learn: Why most contractors don’t know their true closing rate The difference between an inquiry, qualified lead and presented proposal Why open quotes make closing rates misleading How missed calls and slow follow-up waste marketing dollars Why every opportunity needs a clearly documented next step What a properly configured CRM should automate Which sales numbers should appear on the owner’s dashboard Why a low closing rate may indicate bad leads, poor follow-up, weak sales skills or incorrect pricing Why an unusually high closing rate can also signal a problem How average job size, sales cycle and conversion rates help forecast future revenue Why accurate sales numbers are essential to the Roofing Business Health Check The takeaway is simple: You cannot accurately diagnose a sales or marketing problem until you can trust the numbers in your CRM. LINKS AND RESOURCES: Roofing Business Health Check: https://theroofercoach.com/health-check Learn more about ProLine and use code DAVE50: https://theroofercoach.com/proline Learn more about SMA Support: https://theroofercoach.com/smasupport Schedule a strategy call with Dave: https://davesullivan.as.me/consulting-call About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

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  The Roofer Show

  Podcast 489: Is Your Roofing Business Healthy? The Silent Problems That Hurt Profits Before You Even Know They’re There

  Aug 1, 202611 min

  Every healthy roofing business is built on a strong foundation. In this episode, Dave shares why the smartest contractors inspect their business just as carefully as they inspect every roof. EPISODE DESCRIPTION Is your roofing business healthy? Most roofing contractors know exactly what's happening on every roof they're working on—but very few know the true health of the business they're building. The biggest business problems usually don't happen overnight. Just like high blood pressure, they often develop quietly over time until they become expensive and difficult to fix. In this solo episode, Dave Sullivan introduces a different way of looking at your business. Instead of chasing the latest marketing tactic or trying to "10X" your company, Dave explains why building a healthy business starts with understanding your financials, your systems, and your foundation. In this episode you'll learn: Why most contractors treat symptoms instead of the real problem The "Three-Legged Stool" framework: Sell Work • Do Work • Keep Score Why revenue alone doesn't tell you if your business is healthy The silent warning signs every roofing contractor should recognize Why diagnosis should always come before advice Whether you're doing $500,000 or $10 million in annual sales, this episode will help you step back, evaluate your business differently, and focus on what really matters. Resources Mentioned The Roofing Business Health Check™ A personalized one-on-one evaluation of your roofing business designed to help you identify strengths, uncover hidden profit leaks, and build a healthier, more profitable company. Learn more or schedule a consultation: https://theroofercoach.com Sponsors SMA Support Need help answering phones, following up with leads, scheduling appointments, or handling administrative work? SMA Support provides trained virtual team members who specialize in the roofing industry, helping contractors free up their time and focus on growing their business. Learn more at: https://theroofercoach.com/sma ProLine If you're serious about knowing the health of your business, you need accurate information. ProLine helps roofing contractors manage sales, production, job costing, and financial reporting—all in one place—so you can make better business decisions with confidence. Learn more at: https://theroofercoach.com/proline Use promo code: DAVE50 Connect with Dave Website https://TheRooferCoach.com Podcast The Roofer Show Schedule a Strategy Call https://davesullivan.as.me/free-strategy-call About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

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  The Roofer Show

  487: Before You Try to Grow Your Roofing Company, Answer This One Question

  Jul 17, 202618 min

  How to build the right roofing business instead of chasing someone else's roadmap. Episode Description Every roofing owner wants to grow. But before you spend another dollar on marketing, hire another salesperson, or invest in a new CRM, there's one question you need to answer. What are you really trying to build? In this solo episode, Dave Sullivan shares the exact process he uses before working with a new coaching client. Instead of jumping straight to marketing or sales, he starts by understanding the owner's goals, diagnosing the business, and identifying the real constraint that's holding the company back. You'll learn why the problem you think you have is often just a symptom—and how defining the right destination leads to better decisions, better systems, and more profitable growth. In This Episode: Why the problem you call about is rarely the real problem Why every roofing business needs a different roadmap The first things Dave reviews before meeting a new client How your website and Google reviews reveal hidden opportunities Why "Sell Work • Do Work • Keep Score" is the foundation of every roofing business The numbers every owner should understand How to identify the biggest constraint in your business Why profit and freedom often matter more than growth Free Resource Download Dave's FREE One-Page Business Plan. Before you worry about more leads, get clear on your destination, your ideal customer, and the business you're trying to build. 👉 https://theroofercoach.com/1-page-plan/ Sponsors SMA Support Need help building systems without adding more to your plate? SMA Support provides trained virtual team members for roofing contractors, including inside sales, customer service, production support, bookkeeping, and administrative assistance. Learn more. ProLine Once you know where you're going, you need the systems to get there. ProLine helps roofing contractors manage leads, estimates, follow-up, customer communication, production, and reporting—all in one place. Check out ProLine. Connect with Dave 🌐 https://theroofercoach.com 📅 Schedule a Roofing Business Review https://davesullivan.as.me/consulting-call About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

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  The Roofer Show

  486: Can Your Roofing Website Pass the 5-Second Test?

  Jul 10, 20261h 5m

  How to turn more website visitors into qualified roofing appointments with Cody Warren. Episode Summary: Most roofing contractors think they have a lead problem. In reality, many have a website conversion problem. If you’re spending money on Google Ads, SEO, referrals, or social media but your website isn’t turning visitors into appointments, you’re leaving money on the table. In this episode, Dave Sullivan sits down with Cody Warren, President of Hook Agency, to discuss what actually makes a roofing website convert. They cover the simple improvements every roofing contractor should make before spending more money on marketing. In this episode you’ll learn: The 5-second test every roofing website should pass The biggest homepage mistakes roofing contractors make Why your About page is one of your most important pages How to build trust with homeowners before you ever meet them Why your website should speak to your ideal customer—not everyone Why local city pages matter for SEO The importance of financing, mobile design, and clear calls to action Why SEO is a long-term investment, not a quick fix Free Download Download Dave’s FREE One-Page Roofing Business Plan Define your ideal customer, your unique selling proposition, and the message your website should communicate before you spend money on marketing. 👉 https://theroofercoach.com/1-page-plan/ Resources Mentioned Hook Agency Roof Quote Pro ProLine CRM SMA Support Connect with Dave 🌐 https://theroofercoach.com 📅 Schedule a Free Roofing Business Review https://davesullivan.as.me/free-strategy-call About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

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  The Roofer Show

  Bonus Episode: The Real Test of Your Roofing Business

  Jul 3, 20265 min

  Can you leave your roofing business for two weeks and know everything will be okay? I'm recording this bonus episode while on vacation in Europe, and it reminded me of one of the biggest lessons I learned building my roofing company. The real measure of success isn't revenue. It's building a business that gives you choices. I share why taking my family to Europe every summer became one of my biggest goals, how that vision shaped the way I built my company, and why I decided to replay my conversation with my longtime business coach, Rick Dutmer. If you haven't listened to that episode yet, I hope you will. The lessons on profitability, systems, leadership, and building a business that doesn't depend on you are more relevant today than ever. SHOW NOTES For years, one of my biggest goals wasn't becoming the biggest roofing contractor. It was building a business that would allow me to spend time with my family and travel without worrying about what was happening back at the office. In this short bonus episode, recorded from Italy, I talk about why that goal changed the way I ran my business—and why it's exactly what my recent conversation with Rick Dutmer was all about. In this episode: Why freedom starts with systems—not luck. The real reason most owners can't take time away. Why profitability creates options. How building the right team changes everything. Why every contractor should ask, "Could I leave for two weeks?" If you haven't listened to Episode 485 with Rick Dutmer, go back and give it a listen. I think it's one of the most important conversations I've ever shared. 🎧 Episode 485: Replay | The Business Plan That Took My Roofing Company from Chaos to Cash-Out Resources 📥 Download my FREE One Page Business Plan: https://theroofercoach.com/resources 📅 Book a free Roofing Business Strategy Call: https://theroofercoach.com Thanks to Our Sponsors SMA Support Missed calls, poor follow-up, and stale estimates are costing roofing contractors thousands every month. SMA Support provides trained virtual assistants, inside sales support, lead follow-up, CRM management, and administrative support built specifically for roofing companies. Learn more: https://theroofercoach.com/sma ProLine ProLine helps roofing contractors streamline operations, automate follow-up, improve communication, and gain visibility into every stage of the customer journey. From lead management to production and reporting, ProLine helps contractors create the systems needed to scale. Learn more: https://theroofercoach.com/proline About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

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