The Rural Sales Show

This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.

The Rural Sales Show is a business podcast hosted by St John Craner, with 4 episodes on record and a Required Pod Score of 80.

St John Craner hosts The Rural Sales Show, a business show with 4 episodes published.

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  The Rural Sales Show

  #120: Body Language Expert Scott Taylor: How I Read A Buyer Before They Speak

  Sep 17, 20261h 17m

  Companies pay Scott Taylor to walk into their own buildings without permission - not by picking locks, but by being pleasant enough that someone holds the door. He says he needs about twenty seconds. Thirty-two years in security, safety and risk, and fourteen years training under the people who wrote the field: Joe Navarro and Robin Dreeke out of the FBI's behavioural programme, Lena Sisco on interrogation, Chase Hughes, Mark McClish and Peter Hyatt on statement and word analysis. He now reads people for government agencies, retailers, recruiters and sales teams. In this conversation with St John Craner he explains what he's actually looking at - your hands, your neck, the speed you talk, where your sentences land - and why the tells everyone thinks they know are the wrong ones. WHAT'S COVERED - Truth tellers convey, liars convince - Why people need to see your hands, and what standing with them behind your back says - The sentence he builds into a first meeting to bring the contract forward - The rapport framework that opens people up faster - Where influence stops and manipulation starts - Fear versus surprise, and how to tell them apart on a face Rural Sales Success - sales training and coaching for the people who sell to farmers. Connect with Scott on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠: https://www.linkedin.com/in/scotttaylorcpp/ Learn more about what he does ⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠: https://praesidiumgroup.com.au/scott-taylor/ Check him out on his Socials: ⁠- Facebook: https://www.facebook.com/itsscotttaylorofficial/ - ⁠Tiktok⁠: https://www.tiktok.com/@behaviourrevealed +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: ⁠https://www.ruralsalessuccess.com/fieldcoachio Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

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  The Rural Sales Show

  #119: Victor Antonio: How I Became One Of The Highest Paid Sales Speakers In The World

  Sep 3, 20261h 25m

  Victor Antonio was the CEO of a technology company on a $250,000 base salary. On the ninth of May 2001, at 3:48 in the afternoon, he quit to become a speaker. His first year he made $17,000. He's been back to a corporate job three separate times since, just to refill the tank. Today he charges $20,000 a keynote, has written sixteen books, and has shared the main stage at OutBound with Jeb Blount, Mark Hunter and Anthony Iannarino. Today he takes us through what actually happened in between - the commission that made him leave engineering, the buyer signals almost every rep misses, what's really behind a discount request, and why your last two years of failure are quietly making today's decisions for you. WHAT'S COVERED - The three words that mean a buyer has already said no - Why you're in the conversation when you should be on it - What's behind a discount request, and the one question that exposes it - How your past hijacks a decision before you've made it - The maths on one percent better every day, and what one percent actually costs you - Coming back from a lost deal without beating yourself up - Copy it, bend it, make it yours - the Japanese framework behind his voice Connect with Victor on ⁠⁠⁠LinkedIn⁠⁠⁠: https://www.linkedin.com/in/victorantonio/ Learn more about what he does ⁠⁠⁠here:⁠⁠⁠⁠ https://www.victorantonio.com/ Check out his upcoming book "Priced to Win" ⁠⁠here⁠⁠: https://www.victorantonio.com/priced-to-win +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: ⁠https://www.ruralsalessuccess.com/fieldcoachio-welcome⁠ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

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  The Rural Sales Show

  #118: Benjamin Dennehy: The UK’s Most Hated Sales Trainer On Why We All Suck At Selling

  Aug 20, 20261h 7m

  Benjamin Dennehy is called the UK's Most Hated Sales Trainer, and in this episode he explains why your mother is sitting in every sales meeting you walk into - and what it's costing you. A trained barrister who was accused of fraud by his own law school weeks before being called to the bar, Benjamin Dennehy now teaches salespeople to do the opposite of everything they've been told: tell the buyer the three reasons they won't buy, hang up halfway through your own voicemail, and go into every meeting hunting for a no. We also talk cold calling, voicemail, objection handling, ghosting, hiring, and the metrics most sales managers are measuring wrong. Fair warning - there's strong language and very little sympathy for anyone who thinks sales is a numbers game. Connect with Benjamin on ⁠⁠⁠LinkedIn⁠⁠⁠: https://www.linkedin.com/in/benjamindennehy/ Learn more about what he does ⁠⁠here⁠⁠⁠⁠: https://www.uksmosthatedsalestrainer.com/ Check out his courses ⁠⁠here⁠: https://www.salesmatrixcourses.com/ Don't forget to subscribe to his ⁠⁠Youtube channel⁠⁠: https://www.youtube.com/UKsMostHatedSalesTrainer +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: ⁠https://www.ruralsalessuccess.com/fieldcoachio-welcome⁠ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

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  The Rural Sales Show

  #117: Nir Eyal: Beliefs Are Tools, Not Truths - Here's How To Swap Them

  Aug 6, 202650 min

  Nir Eyal has spent his career studying why people do what they do - and he'd come to a frustrating conclusion. He'd handed readers the answer to distraction on a silver platter, and most of them still didn't act on it. Knowing what to do wasn't enough. Wanting the outcome wasn't enough. Something further upstream was making the decision. That something is belief: convictions you never consciously chose, inherited from parents, teachers and offhand comments, that you've been lugging around ever since. And they're almost never about the past. They're predictions about a future that hasn't happened yet. I'm no good at this. I'm not ready. It's too hard. In this conversation with St John Craner, Nir walks through the four-question process he runs on himself two or three times a day, and demonstrates it live on a belief he'd carried for decades about his own mother - a story that starts with a bouquet of half-dead flowers and ends somewhere he didn't expect. He explains why a commodities trader was able to undergo a 55-minute operation completely awake with no anaesthesia, and what that reveals about the gap between pain and suffering. And for anyone who has ever said "I'm just not good at sales," he makes the case that nobody is born a salesperson - they've simply had more practice persuading. Nir Eyal is the author of Hooked, Indistractable, and the New York Times bestseller Beyond Belief, which have sold more than a million copies in over 30 languages. A former lecturer at Stanford's Graduate School of Business and a student of BJ Fogg, his frameworks shaped how Silicon Valley thinks about behaviour design. MIT Technology Review called him the prophet of habit-forming technology. Connect with Nir on ⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/nireyal Learn more about his books, what he does ⁠here⁠⁠⁠: https://www.nirandfar.com/ Check out his ⁠5-Minute Belief Change Guide⁠: https://docs.google.com/document/d/1diPCNuI9me_eHeGoEPVRpWwr41NDF4tsDXhyVBWZ7WA/template/preview And other free resources ⁠here⁠ to get started on this path: https://www.nirandfar.com/beyond-belief/ +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: ⁠https://www.ruralsalessuccess.com/fieldcoachio-welcome⁠ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

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  The Rural Sales Show

  #116: Dave Wood: What the Trainer to the World's Best Athletes Knows About Stress That You Don't

  Jul 23, 20261h 11m

  Dave Wood spent over a decade as an intensive care paramedic - until chronic pain and a failed bilateral hip surgery broke every traditional approach he threw at it. Specialists, the pain clinic, $300 a week on treatment, and none of it working. What finally did was building his own system. That system became Integrated Training, and it's now how some of the world's best athletes - from UFC champions like Israel Adesanya to America's Cup winning sailors Peter Burling and Blair Turk and former heavyweight champion Joseph Parker - learn to stay calm, clear and decisive under pressure. In this episode, Dave dishes out the full playbook. Why he mistook anger for strength for years, and what real strength actually is. The four-step method for stress control you can run in seconds - embrace the stress, control your self-talk, control your breathing, scan and release tension. Top-down vs bottom-up regulation, and why your body is the faster lever than your mind. The pain cave story that changed how the world's best ultra runner races. What patients over 90 taught him about lasting the distance. Why recovery - not work rate - is what separates the rural professionals still performing in 20 years from the ones who burn out. And the ice bath moment that taught him the most important lesson he's ever carried: be your own voice. If you sell for a living, run a farm business, or lead a team - and you know how to push but not how to pull back - this one's for you. Connect with Dave: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.linkedin.com/in/stevenrosen/ Instagram: https://www.instagram.com/integrated.training Know more about what he does ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠: https://wmw.co.nz +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: ⁠https://www.ruralsalessuccess.com/fieldcoachio-welcome⁠ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

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