The Ryan Sullivan Show

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

The Ryan Sullivan Show is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Ryan Sullivan Show, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #302

  How to Use a Podcast to Get Clients (Not Just Downloads)

  Aug 17, 202610 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most business podcasts fail because they’re built like vanity projects, not paths to revenue. In this episode, I break down how to create “money episodes” your prospects actually want to hear, structure your content before recording, and promote every episode with enough energy to get people interested. I also explain why client interviews are one of the strongest forms of content you can create, even if you’re convinced your clients won’t participate. If your podcast is supposed to generate business, it’s time to stop chasing downloads and start making content that attracts the right people, builds trust, and creates clients. Episode Highlights: 0:00 - Why most business podcasts fail 1:46 - Creating money episodes 2:08 - Three types of revenue-generating content 2:58 - Structuring your podcast before recording 3:39 - Why relentless promotion matters 4:47 - How to promote an episode properly 5:55 - Turn client interviews into powerful content 7:40 - Build a podcast that supports your life 8:37 - Take action today __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

  ListenShow Notes
• 

  Episode #301

  Podcast Sponsorships Are a Trap, Do This Instead: Courtney Reimer asks M

  Aug 10, 202646 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Sponsorships are the holy grail for creators. A nirvana, a veritable heaven on earth where you are paid handsomely for doing basically nothing. Unfortunately, the reality is far different from how it’s painted by influencers. Which brings us to the question: How do you actually make money from a podcast? I joined Courtney to talk through four ways to monetize your show: We get into sponsorships, affiliate deals, paid communities, selling your own products or services, and the simple math that tells you whether your podcast is actually paying off. Episode Highlights: 0:00 - The truth about podcast sponsorships 1:45 - Can a small podcast attract sponsors? 6:10 - Turning affiliate deals into brand partnerships 8:06 - Four ways to monetize your podcast 12:20 - Paid communities and subscriptions 16:21 - Making money from older episodes 19:23 - Using your podcast to grow your business 23:57 - Should you start a podcast if it feels like work? 29:20 - Building a sponsorship package 32:36 - How many downloads do sponsors want? 38:42 - Is your podcast actually paying off? 43:05 - Common monetization mistakes 46:16 - Episode wrap-up __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

  ListenShow Notes
• 

  Episode #300

  The "Marble Lobby" Effect: Why Your Podcast Isn't Getting Clients

  Aug 3, 202621 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script A podcast can support your business, but only when it connects to a larger marketing strategy. In this episode, I sit down with Mat Passy from Suite Recordings to explain how businesses can turn podcast and video content into real opportunities. We talk about choosing between short-form and long-form content, building a schedule you can actually maintain, and connecting every episode to your sales process. We also break down the difference between marketing and brand building, how content influences buyers even when they never mention it, and why real human expertise matters even more as AI-generated content becomes increasingly common. You’ll also hear where AI can genuinely improve content production, where human judgment is still essential, and the right way to think about the ROI of a business podcast. Jump In Here: 0:00 - Turning a podcast into business revenue 0:58 - Short-form versus long-form content 2:02 - Building a sustainable content schedule 3:24 - Using content for awareness and conversion 3:51 - Connecting your podcast to your marketing strategy 5:28 - How a small audience can still produce clients 6:41 - Is podcasting marketing or branding? 8:24 - Using content to stand out from competitors 9:48 - The podcast as your company’s marble lobby 10:50 - Why real human content matters in the AI era 13:55 - Where AI belongs in content production 15:28 - Why AI cannot replace human judgment 16:53 - Common questions from business owners 17:47 - How to think about podcast ROI 19:22 - Episode wrap-up __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

  ListenShow Notes
• 

  Episode #299

  Financial Advisor Marketing: Why Generic Advice Doesn’t Attract Clients

  Jul 27, 20268 minS1

  I’m 27 years old. I don’t have a job, a 401(k), an IRA, or a traditional retirement plan, but I own a business worth more than $500,000. My financial needs are completely different from those of the average 27-year-old, and that is exactly why generic financial advisor marketing doesn’t work. In this episode, I break down why advisors need to go beyond choosing a niche and understand the specific person they want to reach. A 27-year-old business owner and a 65-year-old business owner may be in the same niche, but they have very different problems. If you want to attract more of the right clients, start by creating one video that speaks directly to what they are dealing with today. Download Script Science below for more than 20 video title ideas that have already worked for financial advisors. Episode Highlights 0:00 - Why traditional financial advice doesn’t fit everyone 1:30 - Financial advisors versus financial entertainers 2:54 - The nuances that change someone’s financial needs 3:38 - Why specialized advisors stay fully booked 4:15 - Two different paths for financial advisors 4:54 - Why your niche also needs a specific persona 5:19 - How to attract the clients you actually want 5:57 - Start your marketing with one video 6:31 - Get 20+ proven video ideas with Script Science 7:17 - Grow your firm through YouTube and podcasting #FinancialAdvisorMarketing #FinancialAdvisors

  ListenShow Notes
• 

  Episode #298

  YouTube Shorts for Financial Advisors: How to Turn Views Into Clients

  Jul 20, 20267 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Getting thousands of YouTube views is great, but views alone won’t grow your financial advisory business. In this video, I break down the full funnel I would use to turn YouTube Shorts into long-form viewers, email subscribers, webinar attendees, and eventually qualified calls. You’ll learn why subscriber count matters less than you think, how frequently to publish Shorts, and why selling too early usually doesn’t work. Jump In Here: 0:00 - How financial advisors are getting thousands of views 0:33 - Creating consistent YouTube Shorts 1:17 - Why subscribers are a vanity metric 1:46 - Views alone won’t make you money 2:16 - Moving viewers to long-form content 2:34 - Using a lead magnet to qualify prospects 3:39 - Building a step-by-step content funnel 4:23 - The complete YouTube funnel for financial advisors 5:08 - Why people watch “boring” financial content 5:31 - Episode wrap-up __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

  ListenShow Notes

Recent guests on The Ryan Sullivan Show. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.