The Ryan Sullivan Show

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

The Ryan Sullivan Show is a business podcast hosted by Unknown Host, with 200 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Ryan Sullivan Show, a business show with 200 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #308

  AI Marketing for Financial Advisors: How to Rank in ChatGPT & Gemini

  Sep 28, 20267 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Your prospects are already asking ChatGPT and other AI tools questions about money. If you're a financial advisor, you want them to find your expertise when they do. In this video, I talk about why “I work with business owners” is too broad to make you stand out, and how to describe your niche around a specific person and outcome. I also share a simple way to start making videos about the questions your prospects are asking, even if you've never recorded one before. Download the free Script Science framework using the link below to plan your first video. Episode Highlights: 0:00 - Why financial advisors need a marketing plan 1:12 - Showing up as a source in AI search 2:33 - Why your niche needs to be more specific 2:58 - The niche x3 framework 4:30 - How to start creating content 5:43 - Using Script Science to plan a video __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

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  Episode #307

  Financial Advisor LinkedIn Strategy: Stop Posting Templated, Fake, and Useless Case Studies

  Sep 21, 20269 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Financial advisors do not need to follow the same LinkedIn formula to get results. You have probably seen the posts: a client success story, a carefully chosen personal photo, and a hook built around an ideal prospect. That approach can work, but it is not the only way to use LinkedIn. The better question is whether your strategy sounds like you, reaches the people you want to work with, and is sustainable enough to keep doing for years. Because impressions are nice, but they do not automatically turn into clients. In this video, we talk about building a LinkedIn strategy around your own voice, focusing on the platforms where your prospects already spend time, and using content to start real conversations. Episode Highlights: (0:00) - The LinkedIn formula advisors keep copying (1:52) - Building a content strategy in your own voice (3:04) - Impressions versus actual clients (4:51) - Why strong marketing principles outlast trends (6:38) - LinkedIn’s biggest advantage for advisors (8:20) - Turning LinkedIn activity into a broader marketing strategy __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

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  Episode #306

  LinkedIn Outbound for Financial Advisors: The 4,800 Message Strategy

  Sep 14, 20267 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Some financial advisors are hunters. They know exactly who they want to work with and go after them directly. Others are farmers. They build a firm, delegate the day-to-day marketing, and invest in multiple channels that generate opportunities over time. In this episode, we break down the difference between freelance advisors and business owner advisors, along with a practical system for LinkedIn outreach. That includes outbound connection requests, inbound requests, profile viewers, follow-up sequences, and the numbers needed to make the strategy worthwhile. We also talk about why outbound can take six months to gain traction, when it makes sense to delegate it, and how a single new client could pay for the entire system. Episode Highlights: 0:00 - Why outbound takes time to work 1:13 - The numbers behind LinkedIn outreach 1:40 - Three sources of outbound opportunities 2:30 - Building a complete LinkedIn system 3:21 - Why profile viewers should not be ignored 3:39 - Compliance and outbound software for advisors 4:08 - Delegating and testing the process 4:36 - How one client can pay for the system 4:43 - The real cost of DIY marketing 5:31 - Freelance advisors vs. business owner advisors 6:32 - Are you a hunter or a farmer? __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

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  Episode #305

  I Asked Rob Dyrdek How to Grow My Business [Throwback]

  Sep 7, 202622 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script A few years ago, I joined Rob Dyrdek on Build with Rob from the podcast studio in my parents’ garage. I thought we were going to talk about growing my podcast business. Instead, Rob challenged the way I thought about clients, scale, time, and what I actually wanted the business to do for my life. We talk about choosing quality over quantity, building a business that doesn’t depend entirely on you, and how Rob designed his career around freedom. I still come back to this conversation today, and I think you’ll get a lot out of it too. Episode Highlights: 0:00 - Revisiting my conversation with Rob Dyrdek 2:03 - Building a business from my parents’ garage 2:42 - The challenge of scaling creative services 6:07 - Quality clients over more clients 8:43 - Lessons for young entrepreneurs 10:26 - Building a business around your life 11:35 - How Rob turned television into an advantage 14:39 - Reducing 250 episodes to 4% of his time 16:25 - Defining your ideal life 17:29 - Avoiding shiny object syndrome 18:21 - Rob’s final advice __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

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  Episode #304

  How to Build an Email List With a Podcast

  Aug 31, 20268 minS1

  Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script You don’t need millions of YouTube views to make money from YouTube. Our channel brings in roughly one new email subscriber every day. That may not sound impressive, but it adds up to nearly 400 new prospects every year from videos we’ve already created. Those people aren’t immediately pushed toward a discovery call. They join our email list, spend more time with our content, and raise their hands when they’re ready to work with us. Even if only 10 of those 400 subscribers became clients, the channel could generate an additional $25,000 a year with a pretty terrible conversion rate. That’s the real advantage of YouTube. A social media post gradually disappears from the feed, while a useful video can continue attracting views, subscribers, and customers without requiring more work. YouTube works for businesses when it’s treated like a long-term asset instead of a lottery ticket. Episode Highlights: 0:00 - Does YouTube actually work for businesses? 0:27 - How our channel adds 400 email subscribers a year 1:57 - Why an email list is still incredibly valuable 2:43 - The mistake we made with our YouTube calls to action 3:06 - Keeping prospects in your orbit 4:16 - Why patience matters when building an audience 4:44 - Letting potential customers raise their hands 5:31 - Moving our YouTube traffic toward the email list 5:46 - Why YouTube videos become more valuable over time 6:57 - YouTube is an asset, while social media is a liability __________________________________________________ RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

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