The SaaS Brand Strategy Show

As marketing team and agency leaders specializing in B2B and B2C category creation, your co-hosts Dustin Robertson, and Mike Geraci talk all things SaaS. We dive deep into in our software experience with brand and business strategy, fundraising with the right story, strategic narratives, the voice of the customer, and anything in service of SaaS business leaders owning the brand that drives demand.

The SaaS Brand Strategy Show is a business podcast hosted by DRMG, with 51 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

DRMG hosts The SaaS Brand Strategy Show, a business show with 51 episodes published.

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  Episode #57

  Ep. 57 - From Cannes to Chaos—CMOs, Creators & the AI Tension

  Sep 22, 202536 minS4

  <p>In this episode of the SaaS Brand Strategy Show, DRMG welcomes Winston Binch, Chief Brand & Experience Officer at Gale, for a frank conversation about the shifting ground under marketers’ feet.</p><p>We unpack:</p><p>Why Cannes has shifted from a creative director’s festival to a CMO showcase</p><p>What 70% of CFOs get wrong about AI’s role in marketing</p><p>How big agencies are reengineering workflows around AI—from back office to big ideas</p><p>The real opportunity in the Creator economy</p><p>How strategy, not software, unlocks both efficiency and boundary-pushing creative...

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  Episode #55

  Category Design vs. Positioning: Why Story Beats Spin

  Jul 29, 202540 minS0

  <p>This episode’s a cross-post from Content Blocks, hosted by Joe—who we first met while he was leading content at Mosaic, one of our early DRMG clients. We worked with their team on the Strategic Finance category strategy, and in this conversation, Joe talks about how that work gave him a real foundation to build content that actually resonated with the market.</p><p><br></p><p>We also dig into how category strategy differs from traditional positioning, what it means to “make the news,” and why a good story is the most strategic move you can make.</p>

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  Episode #54

  Episode 54 — The “Modern” Trap: Why It's a Lazy Differentiator

  Jun 27, 202524 minS3

  <p>Too many SaaS companies are leaning on “modern” as their go-to positioning—modern data stack, modern payroll, modern analytics. In this episode, we break down why “modern” isn’t a meaningful differentiator, how it fails to connect with what customers actually care about, and what to use instead to build a defensible, outcome-driven brand narrative.</p><p><br></p>

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  Episode #28

  What SaaS Startups and Home Builders Have in Common

  Jun 10, 202524 minS0

  <p>Last week, Dustin traveled to Texas for a round-table discussion at a publicly-traded real estate development firm's retreat. The panel's topic was (TBD). What Dustin discovered was that the very same dynamics that push SaaS startups to seek greater clarity and alignment on their positioning exist in a large real estate bureaucracy: How do we establish competitive differentiation in the market, and, how do we go to market with that strategy?This week, Dustin and Mike unpack the similarities and discuss the approaches required to solve the conundrum, regardless of size and market.</p>

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  The SaaS Brand Strategy Show

  Ep. 52 - Building Brands that Stick: Lessons from the Rise and Sale of Backcountry.com

  Sep 18, 202431 minS0

  <p>This episode of the SaaS Brand Strategy Show goes back in time for timeless truths. A discussion with Backcountry.com's employee #3 and first and former CMO on the rise and sale of outdoor retailer Backcountry.com, a company that deeply immersed itself in its target customer communities to drive growth.</p> <p> Key takeaways include: </p> <p>The importance of maintaining a sharp, differentiated brand identity even as a company scales, rather than chasing growth at all costs. Backcountry's laser focus on its core outdoor enthusiast customers was critical to its success.</p> <p>Lessons in tying marketing initiatives...

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